Survey example: Citizen survey about city website usability

This is an example of an AI survey about city website usability, designed for citizens interested in sharing their experiences—see and try the example to discover how it works for you.

Creating effective citizen city website usability surveys is tough: people drop off, answers aren’t clear, and traditional forms feel like a chore. You want actionable insights, not guesswork.

At Specific, we specialize in conversational AI surveys that set the standard for modern feedback—these tools are all part of the Specific platform, our way of helping you gather the best possible insights with ease.

What is a conversational survey and why AI makes it better for citizens

Let’s be real: most city website usability surveys for citizens fall flat. The old way—long, static forms—misses the mark. Dropped questions, half-baked answers, and poor engagement mean you’re left piecing together fragmented feedback.

Conversational AI surveys flip the script. They work like a chat instead of an interrogation, responding in real time to the context of each answer. This keeps the experience engaging and responsive—so citizens stay involved and actually finish the survey.

If you’ve ever sent out a traditional online survey, you know the struggle: average response rates hover around only 10-15% and abandonment rates shoot up to 40-55%—not ideal for collecting representative data or truths about the city website’s usability. AI survey examples change this entirely:

Why use AI for citizen surveys?

• Boosted engagement: AI adapts to each respondent’s pace and language, making it personal.

• Fewer dropouts: Personalized, conversational flow reduces form fatigue and abandonment.

• Richer insights: Automated, context-sensitive follow-ups dig deeper into each point.

Specific’s conversational surveys deliver a best-in-class user experience—smooth, intuitive, chat-based, and built for real people (citizens included). If you want to dig deeper into what questions to ask, check out our guide to the best questions for citizen city website usability surveys.

Want to build your own from scratch? Try our AI survey maker for any feedback project.

Automatic follow-up questions based on previous reply

The real magic in any top AI survey example is smart follow-up. With Specific’s AI, the survey asks additional questions on the fly—just like a great researcher would—so you get real context and detail for every answer. No more back-and-forth emails or incomplete comments; AI guides the conversation to clarity in real time, saving you loads of follow-up work and time.

Here’s what happens if you skip follow-ups:

• Citizen: "The city website’s homepage is confusing."

• AI follow-up: "Can you tell me what specifically confused you about the homepage layout or content?"

Without follow-up, you’d get a vague, not-actionable comment. With AI, the conversation instantly goes deeper, zeroing in on what matters.

Want to see how follow-ups flow? Try generating a survey and experience it firsthand—or see in detail how automatic AI follow-up questions work within conversational surveys.

These follow-ups are what make it a true conversational survey—the chat feels alive, not static.

Easy editing, like magic

Editing your citizen city website usability survey feels effortless—just chat your changes and watch the AI handle all the nitty-gritty. Need to reword a question, add a section, or shift the survey’s tone? Simply ask. The AI instantly applies expert-level edits, saving you from rewriting or clicking through endless settings.

No technical expertise needed—make changes in seconds and focus on the insights, not the admin. Want to see this in action? Explore our AI survey editor and give it a try next time your team iterates.

Survey delivery: in-product and sharable landing pages

It doesn’t matter where your citizens interact—you can reach them both through public survey links or directly within your city’s online services:

• Sharable landing page surveys: Send a simple link via email, social channels, or your city newsletter. Perfect for collecting feedback from citizens browsing online or responding outside the municipal portal.

• In-product surveys: Show the survey as a widget right on the city’s official website or service platform. Ideal for gathering usability feedback from citizens as they use the site—catch issues at the exact moment they happen.

For city website usability, in-product surveys are often the best fit. Catch people while they’re engaged, gathering live context and clear next steps.

Analyzing survey responses with AI

This is where Specific’s automated survey insights shine. Our AI survey analysis summarizes answers, identifies key themes, and helps you spot what matters instantly—no spreadsheets or manual sorting ever again. AI-driven survey response analysis is 60% faster than traditional methods, and you can chat with the AI about results for deeper investigation. [3]

Curious about best practices? See our in-depth guide on how to analyze citizen city website usability survey responses with AI, or learn more about Specific’s AI-powered survey analytics for powerful, automated insights.

See this city website usability survey example now

Don’t settle for static forms—see this AI survey example, experience the conversational flow, and make city website usability research seamless for you and your citizens. Try it yourself to unlock better feedback, faster.