Survey example: SaaS Customer survey about data security

This is an example of an AI survey about data security, specifically designed for SaaS customers. You can see and try the example right now to experience how it works.

Creating effective SaaS customer data security surveys is tough. It's challenging to ask the right questions, get detailed feedback, and keep response rates high.

At Specific, we focus on making smart, conversational surveys that feel friendly but deliver serious, actionable insights—these tools are all part of Specific's expertise in AI survey design.

What is a conversational survey and why AI makes it better for SaaS customers

Getting honest, detailed feedback from SaaS customers about data security risks isn’t easy. Traditional surveys often feel like chores to fill out and rarely dig deep enough. Response rates usually land somewhere between 8% and 20% in SaaS, mainly because forms get ignored and follow-up questions never happen automatically. [1]

This is where AI survey tools change the game. With an AI survey example like this, the whole experience feels like a real conversation: the survey adapts based on each user’s answers and asks for details on the fly. You don’t have to predict every clarification or follow-up in advance—the AI does it for you, so responses are richer and actually useful.

Why use AI for SaaS customer surveys?

Security has never been more top-of-mind: 93% of organizations are concerned about cloud data security, and 31% have experienced a SaaS-related breach in the last year. [2] [3] Conversational surveys powered by AI, like those from Specific, gather context that helps teams address these concerns proactively—while boosting engagement by making the process easy and even enjoyable. If you want to dive deeper, check out our tips for writing the best questions for SaaS customer data security surveys.

At Specific, we’ve built industry-leading conversational surveys that feel human, deliver higher response rates, and actually help SaaS teams understand their customers’ concerns.

Automatic follow-up questions based on previous reply

The power behind Specific's surveys is in the follow-up. Our AI isn’t just asking one-size-fits-all questions—it listens and asks targeted follow-ups in real time, like a skilled interviewer. This is what makes it a conversational survey: it actively responds to what each SaaS customer says, gathering way more context (and useful details) without any back-and-forth emails or repetitive outreach.

Here’s why it matters:

• No more unclear or incomplete replies that leave you guessing

• No need for manual follow-ups or clarifications

• The experience feels like a real chat, which keeps customers engaged

Example:

• SaaS customer: "We’re concerned about data sharing."

• AI follow-up: "Can you share more about what specific data-sharing aspects worry you the most?"

If you just accept the first answer and move on, you never get the real reason behind the concern—meaning important insights go missing. You can test this yourself: try generating a survey and see how the conversation naturally unfolds. Need even more detail? Read about how automatic AI follow-up questions work.

These smart follow-ups are what turn a static questionnaire into a true conversation—making it a conversational survey experience that’s hard to beat.

Easy editing, like magic

We designed survey editing at Specific to be dead-simple. You just chat: ask the AI to change the tone, ask deeper questions, or focus on a specific data security concern—and it updates your survey instantly, using expert-level logic. No wading through endless settings or forms. It’s as effortless as chatting with a colleague, so you get a custom, polished survey in seconds. Learn how this works in detail in our AI survey editor guide.

How to share your survey: landing page and in-product options

Delivering your survey is about convenience—both for you and your SaaS customers. With Specific, you get two delivery types, optimized for security research and real SaaS feedback:

• Sharable landing page surveys: Easily share via email, Slack, or newsletter. Perfect for reaching SaaS customers outside your product (like running a customer data security sentiment check post-incident, or during onboarding).

• In-product surveys: Show targeted, conversational surveys right inside your SaaS app—triggered at signup, during feature usage, or after a security update. Use this to catch users in-the-moment for context-rich feedback on your security practices or recent incidents.

Automated analysis: AI survey insights in seconds

This is where real magic happens. Instead of slogging through spreadsheets, Specific’s AI survey analysis summarizes responses instantly, detects security-related themes, and even lets your team chat directly with the AI to clarify findings or dig deeper—right from the dashboard. Automated survey insights mean you spend time on action, not analysis. Want to see exactly how this works? Here’s our full guide on how to analyze SaaS customer data security survey responses with AI.

No complex exports, no frustration: just automated, actionable intelligence from your SaaS security surveys.

See this data security survey example now

Experience a smarter way to run SaaS customer data security surveys—see the AI survey example in action and discover richer insights, better engagement, and faster analysis with Specific.