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Best questions for saas customer survey about data security

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Adam Sabla

·

Aug 20, 2025

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Here are some of the best questions for a SaaS customer survey about data security, along with practical tips for crafting them. If you want to build your own tailored survey in seconds, you can generate one with Specific’s AI-powered platform.

Best open-ended questions for SaaS customer survey about data security

Open-ended questions help us dig into what SaaS customers really think and feel, moving beyond simple yes/no or checkbox answers. They’re especially useful when we want context, stories, and those details that structured questions just can’t surface. We rely on these when we want to uncover blind spots, figure out root causes, or gather honest opinions.

Here are 10 well-crafted open-ended questions to ask SaaS customers about data security:

  1. What concerns do you have when it comes to the security of your data in our SaaS platform?

  2. Can you describe a specific situation where you felt your data might be at risk while using our service?

  3. How confident are you in our current data security measures, and what influences that confidence?

  4. What types of security notifications or alerts would help you feel more in control of your data?

  5. Have you ever experienced or heard of a security incident with a SaaS tool? Please share details if comfortable.

  6. What security features or practices do you think are essential for SaaS applications today?

  7. Are there ways we could improve transparency about how your data is handled and protected?

  8. If you could change one thing about our approach to data security, what would it be?

  9. How do concerns about compliance or regulations influence your use of our platform?

  10. What would make you feel even more confident in our ability to protect your data?

With Specific’s AI survey generator, you can quickly tailor these questions for your product, audience, and use case—saving you hours and surfacing insights that actually move the needle.

Open-ended feedback is crucial: Given that 65% of customers lose faith in a brand after a data breach[1], capturing deeper sentiment and concerns can help guide investment and reassure your customers.

Best single-select multiple-choice questions for SaaS customer data security surveys

Sometimes, we want to quickly quantify perceptions or spark further discussion. Single-select multiple-choice questions are ideal when you want users to respond fast, or when it’s easier for them to pick than to type out complex thoughts. These are great for benchmarking, seeing trends, or as a jumping-off point for deeper follow-up questions.

Question: How satisfied are you with the current data security features in our SaaS platform?

  • Very satisfied

  • Somewhat satisfied

  • Neutral

  • Somewhat dissatisfied

  • Very dissatisfied

Question: Which aspect of data security do you consider most critical for your organization?

  • Encryption

  • Access control and permissions

  • Data backup and recovery

  • Compliance with regulations

  • Other

Question: How confident are you that unauthorized users cannot access your data on our platform?

  • Extremely confident

  • Somewhat confident

  • Not very confident

  • Not at all confident

When to follow up with "why?" When someone picks a strong opinion—like “Very dissatisfied”—always ask why. This uncovers root causes, helping you understand whether pain points come from misconfiguration (which causes 63% of SaaS breaches[2]) or communication issues. Example: “You selected ‘Somewhat dissatisfied.’ Why do you feel this way?”

When and why to add the "Other" choice? If your list isn’t exhaustive or you want to catch things you’re not thinking of, adding “Other” lets users contribute unique perspectives. Always follow up with “Can you elaborate?”—that’s where the unexpected gold is found.

Should you include an NPS question in SaaS customer data security surveys?

Net Promoter Score (NPS) is a proven way to gauge the likelihood of customers recommending your platform, and it’s highly relevant for data security. Why? Data loss shakes trust and directly impacts advocacy: 65% of customers lose faith after a breach, leading to churn[1]. By adding a security-focused NPS, you’ll understand not just overall sentiment, but also how security influences advocacy. If you want to try it, you can generate an NPS survey for SaaS customer data security instantly with Specific.

The power of follow-up questions

Automated follow-up questions are a game changer for collecting richer feedback. Specific’s AI-powered follow-ups adapt in real time to what the respondent just said, quickly probing for more details, clarifying ambiguity, or surfacing hidden pain points. This helps gather full context—just like an expert interviewer—but at scale and without hours of manual email back-and-forth. The conversation flows naturally, and you get actionable insights every time.

  • SaaS customer: “I’m not sure I trust the way my data is backed up.”

  • AI follow-up: “Can you tell us more about your concerns with our backup processes or share a specific example?”

How many followups to ask? In practice, 2–3 follow-up questions usually strike the right balance—enough to clarify without making things feel repetitive. With Specific, you can tune this and, if someone has already provided what you need, let them skip ahead seamlessly.

This makes it a conversational survey: Respondents feel like they’re genuinely heard, not just filling out a form. That’s what makes it conversational rather than mechanical.

AI-powered survey analysis is also a massive leap forward. With Specific’s AI-enabled response analysis, even large volumes of unstructured text become manageable—you can cut through the noise and pull out what matters in seconds.

These automated follow-ups are a fresh approach—give them a try and generate your own survey to see the difference instantly.

How to compose a prompt for AI to generate great questions for SaaS customer data security surveys

Want to use ChatGPT or another AI tool to whip up your own survey? You only need a great prompt. Start simple, then give it context.

Start with:

Suggest 10 open-ended questions for SaaS customer survey about data security.

But AI gives even better results if you include context about your product, goals, and what insights you’re seeking. For example:

I am a product manager at a SaaS company. Our customers are mid-sized businesses concerned about data security and compliance. Please suggest 10 open-ended questions for a customer survey to uncover their main pain points, evaluate their trust in our security, and identify what would reassure them most.

Next, use a prompt to organize the output:

Look at the questions and categorize them. Output categories with the questions under them.

Then, once you see which categories matter most to your context, drill down:

Generate 10 questions for categories like Compliance, Backup & Recovery, and Transparency about Data Handling.

Want to see what that looks like in practice? With Specific’s AI survey generator, you can create, edit, and iterate on surveys by simply chatting—you never need to touch a spreadsheet or form builder again.

What is a conversational survey?

A conversational survey isn’t just a list of questions—it feels like a real interaction. Every question, follow-up, and response leverages AI to “listen,” clarify, and deepen the conversation, much the way a skilled interviewer would. Compared to the clunky, static forms of the past, this approach leads to higher response rates, better engagement, and much richer answers.

Manual Surveys

AI-Generated (Conversational) Surveys

Hard to personalize, slow to build, lacks probing

Personalized instantly, adapts follow-ups to each user’s answer

One-way communication, little context

Feels like a chat, gathers full context and clarifies vague responses

Analysis is tedious, manual

Instant AI-powered summaries and insights

Why use AI for SaaS customer surveys? The stakes are high—being slow to catch data security concerns or missing root causes can cost organizations millions, as the average cost of a SaaS-related breach topped $4.4 million last year[2]. By relying on conversational AI survey tools, you can uncover issues before they escalate, understand real sentiment, and act faster—ensuring regulatory compliance and customer trust.

Looking for an AI survey example or want to see a conversational survey in action? Specific’s platform offers best-in-class user experience for both creators and respondents. For a step-by-step walkthrough, check out our guide on how to create a SaaS customer data security survey—it covers everything from question creation to analysis.

See this data security survey example now

Act on what matters—see a dynamic, AI-driven data security survey in action and discover how easy it is to create deep, actionable insight from your SaaS customers’ feedback with Specific. Don’t wait to unlock a new level of clarity and trust.

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Sources

  1. Rewind. Cost of Data Loss: How Data Breaches Impact Your Business

  2. Point Solutions Security. SaaS Security Statistics 2024

  3. Zylo. Ultimate List of SaaS Statistics Every SaaS Leader Needs to Know

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.