Survey example: Hotel Guest survey about sustainability practices

This is an example of an AI survey about sustainability practices for hotel guests—see and try the example.

Creating effective surveys on sustainability can be a pain: writing the right questions, keeping guests engaged, and getting honest responses takes more work than most expect.

We know because we’ve built Specific from the ground up to solve exactly this—for hotel teams and anyone who needs deeper insights about guests’ real attitudes and behaviors.

What is a conversational survey and why AI makes it better for hotel guests

Writing hotel guest surveys about sustainability practices often means rephrasing questions, hoping guests care enough to answer, and then sifting through half-finished responses. But what if you could collect richer insights, easily, in a conversation that feels as natural as a real chat?

Conversational surveys, powered by AI, change the game. Instead of long forms, hotel guests chat with an AI that asks questions, listens, and follows up like a skilled interviewer—making the whole process feel personal and low-pressure. The manual way? You’d pick a template, edit each question, test for clarity, and hope you covered all the good followups. The AI way? Just describe your goal and let the engine handle the heavy lifting.

Why use AI for hotel guest surveys?

The stakes are higher than ever. 75% of travelers now prefer eco-friendly hotels and nearly 65% will pay extra for a sustainable experience [1][2]. Traditional surveys just don’t surface motivations, hesitations, or blind spots with that level of clarity. Our AI survey example digs deeper—easy for hotels to set up, and pleasant for guests to answer. And as a conversational survey, every answer becomes a window into what guests actually think and value.

Specific offers the best conversational user experience, optimized for quick interactions and nuanced feedback. Whether your guests care deeply about recycling, energy conservation, or local food, the journey starts with questions that adapt to them. Want to try starting from scratch or build something else? Use our AI survey builder for custom use cases too.

Automatic follow-up questions based on previous reply

Too many hotel guest surveys rely on one-shot questions: responses can be vague, missing the “why” behind a simple answer. With Specific, every reply prompts smart follow-up questions—so the AI feels like an expert interviewer, digging in when a guest gives a general or uncertain response. This adds context, clears up confusion, and builds trust.

Compare these two scenarios:

• Hotel guest: “I care about sustainability… sometimes.”

• AI follow-up: “Could you share when you pay the most attention to sustainable practices during your stay?”

• Hotel guest: “Staff encouraged me to recycle, I think.”

• AI follow-up: “How much did the staff’s encouragement influence your behavior—was it enough to make you change any habits?”

If follow-up questions aren’t asked, insights stay superficial and decisions rest on shaky ground. Try generating a survey on Specific and you’ll see how this real-time conversation uncovers deeper, more genuine context. For a deeper dive on this feature, check how our AI followup questions work.

These follow-ups turn a routine questionnaire into a natural, insightful conversation—this is what makes it a true conversational survey.

Easy editing, like magic

Editing your sustainability survey is as simple as having a conversation. On Specific, you don’t need to shuffle through settings or rebuild anything. Just tell the AI what you need in plain language—add a question about water usage, rephrase how you ask about “local food”, or change the tone from formal to friendly. The editor revises your survey instantly, so making changes takes seconds. Curious? See more about the experience on AI survey editor.

Survey delivery for hotel guests—fast and flexible

Getting the right feedback depends on how you reach your guests. With Specific, you have flexible delivery options, both tailored for the unique context of hotel guests and sustainability practices:

• Sharable landing page surveys: Perfect for pre-arrival emails, loyalty programs, or followup after checkout. Send the link via email, SMS, or QR code at the front desk—guests respond whenever it’s convenient, and you get structured, conversational data.

• In-product surveys: If your hotel has a mobile app or guest portal, embed the conversational survey directly inside. You can ask about sustainability efforts in real-time, maybe after a guest checks out, or after they interact with environmental initiatives (like linen reuse or room cleaning options).

You can pick the format that best fits your guest journey and use case. More on each method and when to use them on our feature pages.

AI survey analysis—turn guest responses into actionable insights

Collecting feedback is just the first step. Analyzing responses from hotel guests about sustainability practices is where the real value lies. Specific’s AI survey analysis summarizes every answer, spots recurring themes, and highlights what matters to your guests—without slogging through spreadsheets or manual coding. Features like automatic topic detection and direct AI chat help you dig into anything from barriers to sustainable behavior, to what drives repeat stays.

If you want a walkthrough, check how to analyze hotel guest sustainability survey responses with AI.

No more guessing—just insights, fast.

See this sustainability practices survey example now

You’re one click away from seeing how an AI-driven conversational survey can reveal what hotel guests truly feel about sustainability practices. Experience richer, actionable insights with followups and seamless AI analysis at every step.