This article will guide you how to create a Hotel Guest survey about Sustainability Practices. You can instantly generate a powerful survey with Specific in seconds and start collecting feedback right away.
Steps to create a survey for Hotel Guest about Sustainability Practices
If you want to save time, just generate a survey with Specific—it’s genuinely that simple.
Tell what survey you want.
Done.
You honestly don’t even need to read further. AI will create your survey infused with expert knowledge, automatically prompting respondents with follow-up questions in real time to gather genuine, useful insights. If you want more survey flexibility, check out the AI survey generator to build any survey—from scratch or using smart templates.
Why running a Hotel Guest sustainability survey matters
Let’s be blunt: if you’re not running sustainability surveys with your hotel guests, you’re missing out on opportunities to meet evolving guest expectations and directly influence their booking decisions. The importance of a Hotel Guest recognition survey isn’t just about keeping up with trends; it’s about understanding what your audience truly cares about—so you can deliver a better experience (and grow your business).
65% of hotel guests are willing to pay more for a sustainable hotel experience—that’s a massive opportunity to tap into loyalty and premium service expectations. [1]
Guest feedback doesn’t just help you identify improvement areas; it proves—quantitatively and qualitatively—whether your green initiatives matter.
Failing to conduct these surveys can mean missing out on valuable market insights, loyalty drivers, or unexpected operational savings opportunities.
With research showing that 80% of travelers prefer eco-friendly hotels when available [1], it’s clear environmental issues are now mainstream guest priorities. Benefits of Hotel Guest feedback aren’t just theoretical—they have real-world impact on service design, brand reputation, and bottom-line growth. If you aren't collecting this feedback, you could be missing the cues that set you apart from the competition.
What makes a good survey on sustainability practices
Designing a strong survey about Sustainability Practices comes down to clear, unbiased, and relevant questions—delivered in a way that feels conversational, not clinical. The more engaging your Hotel Guest survey is, the more likely you are to get both high-quality and high-quantity responses.
To give you a sense of what works (and what totally misses the mark), check out this quick comparison:
Bad practices | Good practices |
|---|---|
Leading or loaded questions | Clear, concise phrasing |
Remember, the measurement of a good Hotel Guest survey on sustainability is in the responses: you want lots of them, but you also need answers with enough detail to drive improvement. That means your survey experience needs to invite honesty, and your questions should never pressure or assume opinions.
Types of questions for a Hotel Guest survey about sustainability practices
Great questions unlock both broad trends and granular reasoning. Variety is key—matching the question type to your survey goal gives you a clearer picture. If you want even more guidance or specific examples, check out our guide to best survey questions for Hotel Guests about sustainability practices.
Open-ended questions are powerful for exploring experiences and beliefs in depth. These shine when you want to uncover ideas or reasons you haven’t anticipated, or when you suspect guests have nuanced feedback that doesn’t fit in a checkbox.
What was the most memorable sustainability initiative you noticed during your stay?
How could we improve the eco-friendly features or services in our hotel?
Single-select multiple-choice questions help you aggregate answers for trends, especially useful when you want to quantify preferences or check which initiatives are already visible.
Which sustainable practice did you value the most during your stay?
Energy saving lights and appliances
Optional towel/linen reuse
Local, eco-friendly amenities
Recycling and waste reduction
NPS (Net Promoter Score) question types are perfect for benchmarking overall satisfaction with your sustainability commitment—and segmenting guests by their likelihood to recommend your eco-practices. You can instantly generate a NPS survey for your hotel guests focused on sustainability here if you want to try it.
On a scale from 0 to 10, how likely are you to recommend our hotel specifically for its sustainable practices?
Followup questions to uncover "the why" expand on respondents’ initial answers, clarifying intent, and surfacing the reasoning behind the choice. Ask these when you need more than a “what”—when “why” matters. For example:
What made you select that option?
Can you share more about how this impacted your experience?
Followups transform basic data into richer understanding, and are the true power of a conversational survey. Want to explore more question types and when to use them? Read our in-depth guide: best questions for Hotel Guest survey about sustainability practices.
What is a conversational survey and why it matters
A conversational survey feels like a natural back-and-forth, not a cold data form. This approach is especially powerful when generated by AI, as it dynamically adapts to each guest’s context and language—making every interaction genuine. With manual survey creation, each question (and followups) must be painstakingly crafted, which is time-consuming and often rigid. By contrast, an AI-powered survey generator builds the survey for you, intelligently sequence questions, and ensures a personalized flow for every Hotel Guest.
Manual surveys | AI-generated surveys |
|---|---|
Static, rigid structure | Dynamic, adapts in real time |
Why use AI for Hotel Guest surveys? Because it’s not just about speed—it’s about extracting nuanced feedback as if you were an expert interviewer in every conversation. If you want an AI survey example that feels truly engaging, Specific delivers the best-in-class experience for both you and your respondents. The feedback process becomes smooth, mobile-friendly, and tailored to each guest—far beyond what manual tools can do. Curious how the process works? Check out this step-by-step guide to analyzing responses from Hotel Guest sustainability surveys for deeper insight.
The power of follow-up questions
If you want higher quality insights, don’t ignore the power of automated AI follow-up questions. These are not just for clarifying vague answers; they surface authentic reasoning, context, and initiatives that matter most. With platforms like Specific, every guest gets smart, relevant follow-ups, posed exactly like a live interviewer would—without the back-and-forth of email or phone tags. Explore how Specific automates this magic if you want to see what’s possible for Hotel Guest surveys.
Hotel Guest: I liked your efforts to reduce waste.
AI follow-up: Could you tell us which waste reduction efforts you noticed specifically?
How many followups to ask? Usually, 2-3 followups are enough to get the insight you need without overwhelming your respondent. It’s smart to allow guests to skip ahead once their point is clear—Specific provides precise settings for this, giving you control over conversation depth.
This makes it a conversational survey: the experience feels like a real chat, naturally flowing and inviting richer, fuller responses that would never surface in a traditional form.
Easy analysis, even for open-ended text: Don’t stress about parsing paragraphs of unstructured feedback—advanced AI automatically summarizes, extracts key themes, and lets you chat about results in plain English. You can dive into AI survey response analysis in detail here or get tips for extracting more insight from open text with this guide to analyzing Hotel Guest sustainability survey responses.
This new style of survey is something you have to try—generate one, and you’ll see just how effortlessly automated followups change the game for Hotel Guest insights.
See this Sustainability Practices survey example now
Don’t wait—see how a Hotel Guest survey on Sustainability Practices can drive real insights. Create your own survey and experience the benefits of AI-powered follow-ups, conversational flow, and expert-level survey logic in just seconds.