Survey example: Ecommerce Shopper survey about checkout experience

Here’s an example of an AI survey for Ecommerce Shopper feedback about their Checkout Experience—see and try the example for yourself now.

Most teams want deep, actionable insights from their checkout experience surveys, but crafting engaging questions that get real answers from ecommerce shoppers is time-consuming and often leads to incomplete data.

At Specific, we've created conversational survey tools that deliver not just easier creation, but smarter, higher-quality insights—see how our approach transforms the survey process.

What is a conversational survey and why AI makes it better for ecommerce shoppers

Getting meaningful feedback on checkout experience is crucial, yet most traditional surveys fall short. They’re bland, hard to complete on mobile, and lead to abandoned responses—mirroring the same friction shoppers face at checkout. The struggle: how do you get ecommerce shoppers to open up, rather than skip questions or drop off? That’s where AI-powered conversational surveys come into play.

Traditional survey forms force respondents through a static question list. They ignore context, never dig deeper, and usually frustrate people with endless required fields. In contrast, a conversational AI survey example adapts in real time, engaging the respondent in a natural chat—asking smart follow-ups, clarifying ambiguous feedback, and gently probing for the “why” behind every answer.

With Specific’s AI survey generator, you skip the pain of manual creation. The tool drafts expert questions tailored for the ecommerce shopper audience and checkout experience topic, building a conversation that feels more like a helpful guide than an interrogation.

Why use AI for ecommerce shopper surveys?

• AI creates surveys with questions tailored to ecommerce language, maximizing relevance and response rates.

• Conversational surveys remove friction—no walls of text, just a chat that feels natural.

• Specific’s interface is optimized for all devices, including mobile (something 62% of consumers expect for checkout surveys) [1].

The icing on the cake is how Specific’s best-in-class conversational experience increases the quality and quantity of responses, so you can uncover insights that traditional tools miss. If you’re curious about question design, check our guide on the best questions for ecommerce shopper surveys about checkout experience.

Automatic follow-up questions based on previous reply

One of Specific’s most powerful features is AI-generated follow-up questions—think of it as having an expert interviewer who listens and dives deeper in real time. After every initial answer, the AI assesses whether to probe for more detail, clarify confusion, or explore relevant context. This leads to the richest insights possible, without you having to write exhaustive logic yourself. Plus, these real-time follow-ups save hours you’d otherwise spend chasing unclear answers by email.

• Ecommerce shopper: “Checkout was a bit frustrating.”

• AI follow-up: “Could you share what specifically made the process frustrating—was it payment options, loading speed, or something else?”

• Ecommerce shopper: “I didn’t finish my purchase.”

• AI follow-up: “Can you tell me what stopped you from completing checkout? For example, was it an unexpected cost or a technical issue?”

Without these AI-powered follow-ups, your survey responses might be vague—and you'd be left guessing what your shoppers really want. With dynamic follow-ups, the survey feels like a conversation, not a form—resulting in more useful data. For a deeper dive into this feature, see our page on automatic AI follow-up questions.

Follow-ups turn your survey into a genuine dialog—it’s what makes it conversational from start to finish. Give it a try and see the difference real conversation makes.

Easy editing, like magic

Editing AI-generated surveys shouldn’t require a PhD in survey design or endless button clicking. With Specific, you just chat your edits—describe changes naturally, and the AI survey editor applies its expertise in seconds. Change the tone, add clarifying details, or swap out a question, and see the survey instantly update.

This is a huge advantage if you want to iterate fast, update based on early responses, or test new wording—without tedious manual work. Explore how our AI survey editor makes quick editing effortless.

Fast, flexible survey delivery to shoppers

How you deliver your checkout experience survey makes a big impact on completion rates. Specific gives you two seamless options, each ideal for different use cases:

• Sharable landing page surveys—Perfect for sending via email, SMS, newsletters, or customer support follow-ups. Just drop a link anywhere your ecommerce shoppers can see it, invite feedback after purchase, target those who abandoned checkout, or even share to your wider customer base.

• In-product surveys—Embed the conversational survey directly in your commerce website or checkout flow. Great for capturing real-time feedback while a shopper’s experience is fresh, and for targeting users who drop off at specific steps. For ecommerce sites where timing is everything, this can greatly boost response volume and relevance.

For feedback tied tightly to the point of decision—like checkout experience—in-product surveys let you reach the right shopper at the perfect moment. If you want broad sentiment after a sale, a sharable landing page survey gets more voices in. See detailed use cases on our product pages for in-product surveys and landing page surveys.

Instant AI-powered survey analysis—no manual work

Getting responses is only half the battle—analyzing what ecommerce shoppers say about checkout is the other. Specific automatically summarizes every reply, highlights top issues, and lets you spot trends like “unexpected costs” or “slow loading times”—all without digging through spreadsheets. Built-in topic detection and the ability to chat directly with AI about survey responses means you get actionable insights the moment feedback rolls in.

If you want to see a breakdown of how this works, check our guide on how to analyze ecommerce shopper checkout experience survey responses with AI.

See this checkout experience survey example now

Explore the difference an AI-powered, conversational survey makes—see this ecommerce shopper checkout experience survey example, try it in action, and experience smarter follow-ups, frictionless editing, and instant AI insights.