This article will guide you how to create an Ecommerce Shopper survey about Checkout Experience. With Specific, you can build a conversational survey with AI, in seconds.
Steps to create a survey for Ecommerce Shopper about Checkout Experience
If you want to save time, just click this link to generate a survey with Specific.
Tell what survey you want.
Done.
That’s it. You don’t even need to keep reading—AI takes over the heavy lifting. Our system uses expert-level knowledge to create your survey and even probes respondents with smart, contextual follow-up questions, capturing insights traditional survey tools would miss. If you’re curious to learn more about survey design, read on.
Why Ecommerce Shopper surveys about the checkout experience matter
If you run an ecommerce shop, not checking in with your shoppers at checkout is like flying blind. Let’s get honest—a great checkout experience isn’t a nice-to-have; it’s what keeps carts from being abandoned and sales growing. When you ask customers for their thoughts, you spot friction, fix problems fast, and show shoppers you care.
Here’s the scale of what’s at stake: about 70% of online shopping carts are abandoned before purchase completion [1]. That’s a mountain of missed revenue. And what’s driving it? Common culprits include unexpected extra costs causing 48% of shoppers to bail at the very last step [2], and 35% giving up when checkout just feels too complicated [3].
Without these surveys, you’re left guessing why people leave and what’s costing you sales.
You don’t just risk losing revenue—you lose repeat customers and brand advocates.
The importance of Ecommerce Shopper recognition surveys can’t be overstated. These surveys uncover pain points, build trust, and guide smart improvements—giving you that edge in a competitive market.
What makes a good survey for checkout experience feedback
Not all surveys are created equal. A good Ecommerce Shopper survey about checkout experience goes for both quantity and quality of responses. That’s your signal—you want lots of people responding, but you also want those answers to actually tell you something useful about their experience.
Creating a strong survey means:
Asking clear, unbiased questions—no jargon, no leading phrases.
Using a conversational tone that feels natural and easy, so people open up with real insights.
Here’s a simple guide:
Bad Practices | Good Practices |
---|---|
“You don’t have any problems checking out, right?” | “Was there anything frustrating or confusing about checkout?” |
Long lists of technical terms | Simple language, like you’d use in conversation |
Boring/routine questions only (e.g., rate from 1-10, nothing else) | Mix of open-ended, multiple choice, and followups |
In short: the better and friendlier your questions, the more—and richer—feedback you’ll collect.
Question types and examples for Ecommerce Shopper surveys about checkout experience
There’s an art to mixing question types when you design an Ecommerce Shopper survey. For checkout experience, open-ended questions get you the “why,” multiple choice keeps things structured, and NPS reveals loyalty—and follow-ups get you the deeper story you’re after.
Open-ended questions encourage honest, detailed responses and work best for uncovering unique frustrations, motivations, or stories. Use them at the start to build rapport, or after a choice question to dig deeper.
“What did you like most (or least) about your checkout experience today?”
“If you could change one thing about our checkout process, what would it be and why?”
Single-select multiple-choice questions make answers easier to tally up and compare. They’re great for identifying the most common issues, but always follow with a prompt for details.
“What was the most frustrating part of the checkout process for you?”
Extra costs or fees
Confusing payment steps
Website loading too slowly
None, it was smooth
NPS (Net Promoter Score) question is the quickest route to understanding customer loyalty. It’s even easier when you use Specific's AI survey template—generate an NPS survey for ecommerce shoppers about checkout experience. Measure alongside open-ended questions for maximum insight.
“How likely are you to recommend our shop to a friend, based on your most recent checkout experience?” (Rate 0-10)
Followup questions to uncover "the why": This is where Specific’s AI shines. Followups are essential after any ambiguous or surprising answer—they uncover context you’d otherwise miss. If someone selects “confusing payment steps,” you can probe: “What made the payment steps confusing?”
“Can you share more about what slowed you down at checkout?”
“Which part of entering payment details was unclear or difficult?”
If you want to read more or explore other question ideas, check our deep-dive on best practice checkout experience survey questions.
What is a conversational survey, and why does it matter?
Conversational surveys mimic real, two-way conversations—instead of forms, you have a friendly chat. This approach boosts response rates and lets people share more, on their terms. Manual survey creation is often tedious, with static, generic forms. By contrast, an AI survey generator like Specific crafts questions and follow-ups in seconds, using expert knowledge and adapting instantly to context.
Manual Surveys | AI-Generated Surveys |
---|---|
Static forms, hard to personalize | Dynamic, tailored conversations |
Scripting followups = lots of extra work | AI generates followups instantly |
Clunky analysis afterward | Expert-level analysis and summaries with AI |
Why use AI for Ecommerce Shopper surveys? It does the heavy lifting: building smart, relevant, and human surveys in seconds. With an AI survey example, you’ll see interviews that adapt to context, probe for clarity, and engage users in a natural way. Specific’s conversational survey design makes the whole feedback loop—both for survey creators and respondents—smooth, intuitive, and fun.
For a step-by-step guide, read our breakdown on how to create a survey that maximizes insights from your shoppers.
The power of follow-up questions
Follow-up questions are where a simple Ecommerce Shopper survey becomes a true discovery tool. With Specific’s automatic AI follow-up questions, our platform engages respondents in real time, just like an expert interviewer—digging deeper, clarifying vague answers, and surfacing true motivations behind every checkout friction point.
Why does this matter? Most survey responses are shallow unless you probe. Automated followups save mountains of time you’d otherwise spend emailing back and forth for clarity. Here’s what happens if you skip followups:
Ecommerce Shopper: “It took too long to check out.”
AI follow-up: “Was there a specific step or page that slowed things down for you?”
This not only makes analysis easier, but ensures you fix the right problems—no more guessing or chasing false leads.
How many followups to ask? Generally, two or three followups are plenty to get to the root cause. It’s smart to allow people to skip to the next question once you’ve got enough information—Specific gives you full control here.
This makes it a conversational survey: a natural back-and-forth, rather than a stale, impersonal form.
Easy analysis, even with open text: While all this additional context could be overwhelming, AI makes it manageable. You can use AI survey response analysis tools or see our tips on how to analyze responses to distill meaning fast—even from thousands of replies.
Automated followups are a new superpower—generate a survey today and experience the difference this conversational approach makes.
See this Checkout Experience survey example now
Create your own survey in minutes, make it conversational, and unlock smarter insights about your shoppers’ checkout experience. Capture richer feedback and act on what matters right away with Specific.