Survey example: Customer survey about net promoter score

This is an example of an AI survey about Net Promoter Score for customers—see and try the example to experience what real conversational feedback feels like.

Creating effective customer Net Promoter Score surveys is notoriously tricky: you want high response rates, candid answers, and actionable insights—without overwhelming your customers or yourself.

At Specific, we’ve obsessed over getting all of this right. Every tool and experience mentioned here is powered by Specific’s intelligent conversational survey platform.

What is a conversational survey and why AI makes it better for customer NPS

We’ve all seen traditional NPS surveys—static, cold, full of checkboxes or clunky rating bars. The problem? Customers get survey fatigue fast, and the feedback you gather often feels thin or incomplete. That’s where conversational AI surveys change the game: they turn the usual survey into a friendly, adaptive chat that adapts to each customer’s answers in real time.

Where manual survey creation is slow and rigid, an AI survey generator leverages expert knowledge to instantly build high-quality NPS surveys that engage and probe naturally, just like a talented interviewer. Instead of spending hours on setup or writing follow-ups, you simply describe what you need—AI does the rest. Here’s how they stack up:

Why use AI for customer surveys?

AI-powered surveys achieve up to 80% completion rates—far above the 45–50% you usually see with traditional questionnaires. Respondents stick around because the questions feel natural, and the AI gently adapts if it senses fatigue. That means more (and better) answers, less drop-off, and richer insights, all with less effort from your team.[1][2]

Specific is built to deliver the smoothest conversational survey experiences—on mobile, desktop, and in-app—making both creation and participation a breeze. If you want to dig even deeper into creating perfect NPS surveys, we’ve written about the best questions for customer surveys about net promoter score and how to create customer NPS surveys with AI.

Automatic follow-up questions based on previous reply

Static surveys barely scratch the surface, but conversational AI like Specific’s goes several layers deeper—by asking smart, contextual follow-ups in real time, just like a real researcher would. As a result, you gather much richer, clearer insights from customers without needing back-and-forth emails or extra interviews.

Take a look at what happens when you skip the follow-ups versus using AI to clarify:

• Customer: “It’s good, but sometimes a little slow.”

• AI follow-up: “Could you tell me more about when you notice things are slow? Is it during checkout, or another part of the process?”

If you don’t probe, you’re left guessing—and your product or CX team misses key details. With AI, these clarifications happen instantly, for every customer, resulting in higher-quality data and more meaningful action items.

This is a new way of surveying: the follow-ups make it a true conversational survey—not just a form. Want to experience it? Try generating a survey yourself or go custom with the AI survey generator. You can dig deeper into the tech behind this with our breakdown of the automatic AI follow-up questions feature.

Follow-ups transform static NPS checks into two-way conversations that surface what matters most to your customers.

Easy editing, like magic

Editing your customer NPS survey is as simple as describing your idea—no need to fuss with complicated forms or templates. With Specific’s AI survey editor, you just chat about what you want to change, and the AI updates your survey instantly—adding, tweaking, or reordering questions with expertise built in. What used to take you 30 minutes now happens in seconds, so you’re always ready to iterate based on feedback or changing needs.

Survey delivery: from link to in-product chat

No more rigid or one-size-fits-all distribution. You can deliver customer Net Promoter Score surveys wherever they make the most sense:

• Sharable landing page surveys:
  

  Perfect for email, newsletters, or customer communities. Just drop your survey link and start gathering NPS feedback immediately—no app or sign-in needed.

• In-product surveys:
  

  Ideal for SaaS products or online services. Embed a conversational survey directly in your app or website, capturing customer sentiment at critical moments—like after feature launches or renewals.

For most NPS programs, in-product surveys drive the highest response rates and more honest feedback (your customers don’t have to leave what they’re doing). But having the option to share via link or directly inside your product means you’re covered for almost every use case.

Analyze responses instantly with AI

Say goodbye to spreadsheets and manual review. With AI-powered survey analysis from Specific, response data is automatically summarized, key topics are detected, and you can even chat with the AI to dig into the “why” behind your customer NPS scores. AI analyzes feedback up to 60% faster than traditional methods and reaches up to 95% sentiment accuracy—so you can trust the results and act quickly.[3][4]

Explore more about how to analyze customer Net Promoter Score survey responses with AI or dive into our AI survey response analysis feature.

See this net promoter score survey example now

Want to see how a real AI-powered NPS survey for customers works? Try the example, get inspired, and experience conversational feedback done right—complete with smart follow-ups and instant analysis.