Survey example: B2B Buyer survey about contract terms preferences

This is an example of an AI survey for B2B Buyer contract terms preferences. If you want to understand the contract term needs of B2B buyers, see and try the example.

Making effective B2B buyer contract terms preference surveys is tough—asking the right questions and getting actionable insights from busy buyers is always a challenge.

At Specific, we specialize in AI-driven conversational surveys that go deeper, making every feedback session smoother for both buyers and teams. All the survey tools you see here are part of the Specific platform.

What is a conversational survey and why AI makes it better for B2B buyers

B2B buyer research is painful because it’s hard to get detailed answers about contract terms, and traditional surveys rarely go beyond surface-level preferences. Buyers are pressed for time and usually find surveys generic and repetitive. We want to cut through that noise.

With a conversational survey built by AI, you get an interactive, chat-like interview that adapts to the context of each buyer’s answer. Unlike static forms, the conversation flows naturally, uncovering what truly matters: for instance, 78% of B2B buyers consider payment terms a key factor in their purchase decision. If your survey can’t dig into “why” or “what else would help,” you’re missing the richest part of buyer feedback. [1]

Let’s quickly compare how this works versus old-school approaches:

Why use AI for B2B buyer surveys? AI survey generators open a new level of research. Net terms, payment preferences, and contract length can all be explored in one fluid interaction—as 57% of software contracts now have durations of six months or less, understanding these shifting preferences is vital for any B2B vendor. [3]

Our own experience shows that AI survey examples built on Specific deliver a best-in-class user experience—buyers give better, richer feedback, and teams finally get the details they need for confident decisions. If you want a deep dive on the kinds of questions to ask, we cover the best practices in this guide to B2B buyer contract terms survey questions.

Automatic follow-up questions based on previous reply

Specific uses AI to instantly generate follow-up questions, probing buyers for more context after each reply—just like a top-tier interviewer would. You’ll never need to chase someone by email for clarification, because the AI clarifies and explores details in real time. This not only saves your team countless hours, but it ensures each response gives you the full story.

• B2B Buyer: “We like net 30 but are open to other terms.”

• AI follow-up: “What factors would motivate you to choose different payment terms in future contracts?”

Contrast that with standard surveys, which just record the incomplete answer and leave you guessing. With AI, the conversation feels natural and your data is instantly richer. If you’re used to static forms, I’d seriously suggest you generate an AI survey yourself and see how much better the experience is—even if you want to create something custom from scratch.

These automagically tailored follow-ups turn every survey into a genuine conversation, unlocking more insight at every turn. More on this in our feature breakdown: Automatic AI follow-up questions.

Because of these dynamic follow-ups, this really is a conversational survey—respondents feel heard, and your research gets to the core.

Easy editing, like magic

Changing this survey is almost effortless. On Specific, you just tell the AI what you want tweaked—add a question about invoice customization, adjust the tone, or refine the contract length options. The AI survey editor handles it all for you in a chat interface, using expert knowledge in B2B sales and contract preferences. Edits that used to take hours are done in seconds. Explore how it works: AI survey editor.

Flexible delivery: page or in-product survey

Getting your survey in front of B2B buyers requires flexibility. With Specific, you have two powerful delivery methods:

• Sharable landing page surveys
  - Perfect for emailing a survey link to buyers, sharing in buyer groups, or embedding in messaging workflows. Great for one-off research on contract terms preferences when you need feedback across accounts or markets.

• In-product surveys
  - Embed the conversational survey right into your B2B SaaS app or platform. Trigger it after a buyer reviews contract documents or experiments with pricing calculators—this is the fastest way to capture feedback in context, especially when you want ongoing pulse checks as contract terms or policies evolve.

Depending on your goals, one or both methods can ensure you reach the right buyers at the right time, whether at scale or in the moment of need. More details on both options in our guides about delivery with landing pages and in-product surveys.

AI survey analysis: fast, actionable insights

After the responses roll in, you don’t need to dig through a spreadsheet. Specific’s AI-powered survey analysis instantly summarizes buyer feedback, detects topics automatically, and highlights contract term preferences and negotiation pain points—so you see the big picture right away.

You can even chat with the AI about the results, ask for themes, outliers, or specific data slices—all within the platform. For a step-by-step breakdown, check out our guide on how to analyze B2B buyer contract terms preferences survey responses with AI. It’s never been easier to unlock automated survey insights with no manual labor.

See this contract terms preferences survey example now

Try the survey in action—see how conversational AI transforms static feedback into genuine buyer insights you can use today. Get more context, faster, and make confident choices backed by real buyer data.