This article will guide you on how to create a Marketplace Sellers survey about Checkout Experience. If you want a fast start, you can build and launch a conversational survey with Specific in seconds.
Steps to create a survey for Marketplace Sellers about checkout experience
If you want to save time, just generate a survey with Specific—it’s genuinely this simple:
Tell what survey you want.
Done.
You honestly don’t even need to read further. Using the AI survey generator, you get an expertly designed survey in seconds. It automatically includes relevant questions, asks smart followups, and collects deeper insights without any manual effort or guesswork.
Why a feedback survey on checkout experience matters for marketplace sellers
Feedback from marketplace sellers about the checkout experience is a goldmine for anyone running an e-commerce business. Here’s why:
If shoppers keep abandoning carts, there’s likely a hidden friction point stopping sales. In fact, about 69.8% of online shopping carts are abandoned before the purchase is completed—that’s a huge missed opportunity for any marketplace. [1]
Complexity kills conversion. 40% of shoppers drop out because the checkout process is too complicated, meaning every question you don’t ask could leave a problem unfixed. [1]
If you’re not running these surveys, you’re missing out on:
Understanding why buyers hesitate to complete purchases
Identifying issues like high shipping costs, payment concerns, or mobile bugs (all major reasons for abandonment!) [1]
Uncovering what matters most to sellers and buyers: payment security, page speed, transparency
When you gather targeted feedback from sellers, you’re not just analyzing checkout flows—you’re getting actionable advice on how to boost conversion, remove friction, and personalize experiences. The importance of marketplace seller feedback can’t be overstated if you want a competitive, data-driven e-commerce strategy.
What makes a good survey about checkout experience?
Not all surveys are created equal. If you want actionable, honest insights from marketplace sellers, your survey should have a few key ingredients:
Clear, unbiased questions: Avoid leading language. Keep it simple and direct.
Conversational tone: Respondents are more open when it feels like a chat, not an interrogation.
Bad Practices | Good Practices |
---|---|
Vague or confusing language | Clear, straightforward wording |
No follow-ups—misses details | Conversational, digs deeper if needed |
Long, tedious forms | Short, chat-based, engaging flow |
Ultimately, you measure survey effectiveness by two things: quantity and quality of responses. High participation means your questions are accessible. Rich, detailed feedback means you nailed both trust and precision in your survey design.
Question types and examples for marketplace sellers survey about checkout experience
Let’s break down the core question types you can use in a checkout experience survey for marketplace sellers, plus some best-practice examples.
Open-ended questions are especially powerful when you want rich stories, context, and the “why” behind an answer. Use them when exploring pain points, emotions, or unmet needs.
What part of the current checkout process frustrates you the most?
Describe any specific improvements you’d suggest for the payment experience.
Single-select multiple-choice questions quickly quantify what’s working and what’s not, especially when you want trends or to confirm specific issues. For example:
What’s the biggest reason buyers abandon checkout on your marketplace?
Shipping costs are too high
Checkout process is too long
Lack of preferred payment options
Concerns about payment security
NPS (Net Promoter Score) question helps you benchmark seller loyalty regarding the checkout experience. It also opens strong followups. If you want to instantly create a tailored NPS survey for marketplace sellers, try this shortcut. Here’s an example:
On a scale from 0 to 10, how likely are you to recommend this checkout process to another seller?
Followup questions to uncover "the why" are crucial. They let you understand motivations, clarify ambiguous feedback, or get concrete examples. Always enable them to convert unclear “it’s hard” answers into actionable insights. For instance:
Seller: “The process takes too long.”
AI follow-up: “Was there a particular step that felt slow, or was it the whole process overall?”
Want more best-in-class questions and tips for this topic? Check out our article about best questions for marketplace sellers' checkout experience survey—it’s packed with examples and practical strategies.
What is a conversational survey?
A conversational survey feels like a friendly back-and-forth, rather than a stiff form. Instead of filling in boxes, respondents type or tap their answers in a chat-like interface—often answering more thoughtfully, and giving deeper responses.
Let’s compare:
Manual Survey Creation | AI-generated Survey (Conversational) |
---|---|
Manual drag and drop, typing each question | Create in seconds from a single prompt |
No automated followup logic | Real-time, customized probing followups |
Stale, formal questions | Conversational, adaptive, natural flow |
Why use AI for marketplace seller surveys? You get high-quality conversational interviews, richer responses, and save enormous time. The magic of an AI survey builder is speed: just describe your goal, and the tool designs questions, adds expert logic, and even adapts to each response on the fly. You can try your first AI survey example with Specific's AI survey generator, which consistently outperforms manual options for both quality and speed.
Specific’s conversational survey platform is best-in-class for user experience—both for survey creators and the people responding. Want to learn more about survey design or step-by-step survey creation? Read our detailed guide on how to create and analyze marketplace sellers survey on checkout experience.
The power of follow-up questions
Smart, automated followup questions can transform messy or vague answers into clear, actionable insight. If you never dive deeper, you risk responses like:
Seller: "It was hard to complete the checkout."
AI follow-up: "Can you tell me if there was a specific screen or step that felt complicated?"
With Specific’s AI-powered followup questions, the system listens to each reply, then asks sharp, context-aware followups—just like the best human interviewers. It works in real time, so you get the full story without any tedious back-and-forth by email.
How many followups to ask? Generally, 2–3 are enough. Specific lets you set how persistent the probing should be, or skip to the next topic once you get your answer—giving maximum control while keeping the flow natural.
This makes it a conversational survey, where every answer can open new lines of inquiry, converting static forms into genuine conversations.
AI survey response analysis is straightforward. Even with unstructured, open text, AI can summarize themes and surface action items instantly—see how it works in our article about survey response analysis.
If you haven’t tried a survey with automated followups, now’s the perfect time to generate a survey and experience it live.
See this checkout experience survey example now
Don’t miss your chance to see the power of conversational, AI-driven surveys. Get richer insights, higher response rates, and a frictionless experience for you and your sellers—create your own survey in just seconds with Specific.