Here are some of the best questions for a marketplace sellers survey about checkout experience, plus practical tips for crafting them. With Specific, we can build a custom AI-powered survey in seconds—asking the right questions and driving better insights.
Best open-ended questions for marketplace sellers survey about checkout experience
Open-ended questions are gold for capturing the real voice of marketplace sellers. They’re perfect when we want sellers to describe their experience in detail, highlight pain points, or reveal needs we might not expect. Open responses help us discover the “why” behind behaviors and uncover improvement ideas that simple checkboxes can’t catch.
Given that 76% of consumers say a smooth checkout is highly influential when choosing merchants[1], digging deep with the right questions gives us the context to improve.
What challenges have you faced when customers go through the checkout process on your marketplace?
Can you describe a recent positive or negative experience with your marketplace's checkout flow?
What feedback have you received from buyers regarding checkout or payment steps?
How has the current checkout process impacted your sales or conversion rates?
What is the single biggest frustration you encounter during order completion?
If you could change one thing about the checkout experience, what would it be and why?
Where do you see buyers most often abandoning their purchase, and what do you think causes it?
How do payment methods or payment terms offered affect your buyers' decisions?
What follow-up support (if any) do you need post-checkout to better serve your buyers?
Are there features you wish existed in checkout that would streamline your process?
Using these questions, we get honest insights on friction points that lead to lost sales (remember, 69% of online shoppers abandon carts due to checkout complexity[2]).
Best single-select multiple-choice questions for marketplace sellers survey about checkout experience
Single-select multiple-choice questions are ideal when we want clear, structured data—say, to spot patterns, quantify issues, or ease respondents in with simple choices. Sometimes, it’s easier for sellers to select an answer than write paragraphs. These are also great as conversation starters that we can follow up on for deeper details.
Question: Which aspect of the checkout process do your buyers most frequently struggle with?
Payment method selection
Account creation or login
Order summary or confirmation issues
Applying discounts or promo codes
Other
Question: How satisfied are you with the current speed of the checkout process?
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied
Question: Do you feel the payment options available meet most of your buyers' needs?
Yes, fully
Yes, but some are missing
No, significant options are missing
Not sure
When to follow up with "why?" If someone selects “Very dissatisfied” or “No, significant options are missing,” we should always dig deeper—ask why, or what specific option is missing. These follow-up questions convert surface-level feedback into actionable insights.
When and why to add the "Other" choice? Including “Other” lets sellers share experiences that don’t fit our assumptions. AI-driven follow-up then asks what they mean, revealing pain points or solutions we might have never considered.
NPS question: measure referral and loyalty in checkout experience surveys
The Net Promoter Score (NPS) question—“How likely are you to recommend our marketplace’s checkout experience to a fellow seller?”—is a proven metric for measuring loyalty and satisfaction. It works well here because checkout quality directly impacts sellers’ readiness to advocate for the marketplace. If NPS is low, it’s a clear flag that the checkout needs urgent work. Curious how easy it is to add NPS to your feedback flow? Try an NPS survey template for marketplace sellers and see real results instantly.
The power of follow-up questions
Smart follow-up questions can make or break feedback quality. If we only ask once and move on, we risk missing the “why” and the “how.” With automated AI follow-up questions, Specific digs into the context, meaning every answer unlocks richer insights—without the manual back-and-forth of email or spreadsheets.
Seller: “Sometimes buyers don’t complete checkout.”
AI follow-up: “What reasons do buyers typically give or what do you suspect is causing them to stop before completing the purchase?”
See how a vague answer suddenly gets actionable? Automated follow-ups save us time and create a flow that feels like a real conversation.
How many followups to ask? In practice, two to three follow-up questions are usually enough. With a good survey tool, such as Specific, we can define “stop conditions” so the conversation ends once the necessary context is captured, without overburdening the respondent.
This makes it a conversational survey: Follow-ups transform the typical survey into an authentic back-and-forth, making the process interactive and engaging—both for sellers and researchers.
AI response analysis is easy: Even with lots of open-ended answers, AI-driven tools summarize and pull out themes instantly—no manual coding or complex spreadsheets required.
These conversational, AI-powered follow-ups are a new standard in feedback. If you haven’t yet, generate a survey for marketplace sellers and see how the smart probing works in action.
How to come up with great prompts for marketplace sellers survey questions
If you use ChatGPT or any AI survey generator, prompting with context delivers superior results. For instance, we can simply ask:
Suggest 10 open-ended questions for marketplace sellers survey about checkout experience.
However, adding more background always helps. Try this:
We run an online marketplace and want to optimize the checkout flow for sellers. Our buyers sometimes abandon purchases, and feedback so far is a mix of positive and negative. Suggest 10 open-ended questions for a survey targeting marketplace sellers to uncover key issues and ideas.
Once you have a batch of questions, sort them for clarity and focus:
Look at the questions and categorize them. Output categories with the questions under them.
From there, dive deeper. Pick a category—say “Payment Options”—and prompt:
Generate 10 questions for the category “Payment Options” to explore what matters most to marketplace sellers.
Layering context in your prompts (audience, situation, goals) leads to sharper, more useful survey questions every time.
What is a conversational survey?
Conversational surveys are not rigid forms—they’re dynamic, two-way interactions that adapt to each respondent. Unlike traditional, static questionnaires, an AI survey example adapts in real time: follow-up questions are asked if the seller’s first answer isn’t clear, or if more detail could deliver real value for the business.
This is where Specific shines. The AI survey generator makes building a conversational survey far faster and smarter than any manual approach. Here’s a quick comparison:
Manual survey creation | AI-generated survey (Specific) |
|---|---|
Requires manual question writing, logic, and tedious edits | Build with a prompt—AI suggests the best questions, grouped logically |
Static, no follow-up unless planned | Adaptive—AI asks follow-ups as needed for richer answers |
Harder to analyze open-ended responses | AI summarizes, clusters, and chats with you about insights |
Time-consuming, complex for niche topics | Rapid: survey live in minutes, updating with natural language |
Why use AI for marketplace sellers surveys? The bottom line: higher quality feedback, less effort, clearer summaries. It’s the fastest way to a conversational survey that feels like a natural chat—not an interrogation. And with Specific, both sellers and researchers enjoy a smooth, engaging survey flow backed by trusted survey design expertise. Want step-by-step instructions? See this guide on how to create a survey for marketplace sellers about checkout experience.
AI survey examples show that with just a prompt, we’re set up for both in-depth qualitative feedback and structured data in one seamless experience.
See this checkout experience survey example now
Curious how a conversational survey can boost your sellers’ feedback and uncover hidden friction points in checkout? See the survey in action and take your marketplace’s checkout experience to the next level—no guesswork, just actionable insights and smart follow-ups, instantly.