This article will guide you on how to create an Event Attendee survey about Session Relevance. With Specific, you can build these surveys in seconds—no expertise needed, just results.
Steps to create a survey for Event Attendees about session relevance
If you want to save time, just generate a survey with Specific. Here’s how easy it gets with an AI survey builder:
Tell what survey you want.
Done.
You honestly don’t need to read further—AI does the hard work for you and brings expert-level knowledge to every survey. It even asks follow-up questions for deeper insights so your analysis isn’t left guessing.
Why surveys on session relevance matter for event attendees
The importance of Event Attendee recognition and feedback is huge. Post-event feedback tells you which sessions landed, which missed, and why people actually cared—or didn’t. If you’re not running these, you’re missing out on a stream of candid insights to improve your next event and keep people coming back.
Think about it: 91% of event organizers believe that gathering attendee feedback is essential for event success [1]. That’s nearly everyone in the industry saying, “Don’t skip this!” Without this feedback, you’re blindly repeating sessions that may not resonate, or missing the hidden gems that people actually want.
Missed opportunities: Failing to act on real attendee experience means recurring mistakes and missed engagement trends.
No idea of session impact: You’ll never know if the agenda is working or needs a revamp.
Sponsorship and ROI: Data-driven post-event insights help attract sponsors and show ROI—no feedback, no proof.
The benefits of Event Attendee feedback go far beyond satisfaction scores. They enable you to personalize future events, optimize your agenda, and build lasting loyalty—turning a one-time attendee into a returning advocate.
What makes a good survey on session relevance?
Creating an effective survey about session relevance boils down to two things: asking clear, unbiased questions and making the entire experience conversational. In the world of event surveys, the quantity and quality of responses are your north stars.
Bad Practices | Good Practices |
|---|---|
Ambiguous or leading questions | Clear and neutral wording |
Too many questions, too long | Short, concise—5-10 minutes max |
Flat, form-like survey feel | Conversational, engaging tone |
No follow-ups for context | Dynamic follow-up for richer insight |
Keep it simple: great surveys get high response rates and rich, actionable insights. A conversational approach and concise format make people actually want to respond, especially when surveys are sent within 24 to 48 hours after the event (the prime window for accuracy and completion) [2].
Question types with examples for event attendee survey about session relevance
Event Attendee feedback works best when you use a blend of question types about session relevance, tailored to your goals.
Open-ended questions let respondents share actual thoughts in their own words—perfect for understanding not just “what,” but “why.” Use these when you need context and new ideas:
What did you find most relevant about this session?
How could we improve our future sessions to better match your interests?
Single-select multiple-choice questions deliver quick, structured answers—ideal for comparing session ratings or identifying clear trends. Use them to get the “big picture” fast:
How would you rate the relevance of this session to your interests?
Extremely relevant
Somewhat relevant
Neutral
Not relevant at all
NPS (Net Promoter Score) question is the industry standard for measuring advocacy. Ask this when you want a metric you can track over time and benchmark against other events. If you want to create an instant NPS survey for this audience/topic, try this NPS survey generator:
On a scale from 0-10, how likely are you to recommend this session to a colleague or friend?
Followup questions to uncover "the why": Use these after ambiguous or surprising answers to dig into motivation and meaning—the fastest way to find actionable improvement points. Here’s how a follow-up might look:
If someone rates a session “not relevant at all,” ask: “Can you share what you were hoping to learn or see instead?”
For more inspiration, check out our guide to the best questions for event attendee surveys about session relevance—it covers more tips and templates to keep things sharp.
What is a conversational survey?
A conversational survey turns the standard Q&A into a natural chat. Instead of bombarding your attendees with rigid forms, questions unfold like a friendly exchange, making feedback feel personal and easy. The result? People answer more thoughtfully and completely.
Here’s why AI survey generation is next-level compared to old-school survey forms:
Manual Surveys | AI-generated Surveys |
|---|---|
Create, edit, and structure everything manually | Describe your needs; AI builds the survey and optimizes the flow |
Rigid, form-like, often ignored | Conversational, adaptive, high engagement |
No automated follow-up for context | Automatic, smart follow-up questions for deep insights |
Analysis is tedious, manual, and time-consuming | AI analyzes and summarizes responses instantly |
Why use AI for Event Attendee surveys? Because time is precious and first impressions matter. With an AI survey example, you get a ready-to-launch, expert-crafted survey in seconds—no design or research degree needed. And AI-generated conversational surveys from Specific make the whole experience feel engaging and human, whether you’re collecting feedback or analyzing open-ended text. Learn the basics by checking our how-to guide on survey creation and response analysis.
Specific offers the best-in-class conversational survey experience. Our surveys adapt, probe, and flow like a real conversation, capturing insights you’d otherwise miss—and making the feedback process a delight for both you and your attendees.
The power of follow-up questions
Context makes or breaks your survey data. That’s why Specific’s automated followup questions are a game-changer. They harness AI to generate real-time, relevant follow-ups based on each attendee’s answers, just as a skilled interviewer would. This not only saves the headache of chasing unclear replies via email, but also transforms the conversation—turning feedback collection into a richer, more dynamic process.
Event Attendee: “The session was just okay.”
AI follow-up: “Thanks for sharing! Can you tell us what could have made the session more relevant for you?”
How many followups to ask? It’s best to set 2–3 followups as a maximum—just enough to clarify without being annoying. And, if you already have the context you need, skip to the next question. Specific makes this adjustable for every survey.
This makes it a conversational survey: The AI-driven followups keep the Q&A flowing naturally—turning a standard feedback form into an interactive conversation.
AI survey response analysis doesn’t stop at collecting text: you can rapidly make sense of open-ended answers using automated AI analysis. We break down how in our step-by-step article on AI survey response analysis.
Try generating a survey and see how automated followup questions unlock richer, more actionable insights. It’s the kind of “why didn’t we do this earlier?” moment every team needs.
See this session relevance survey example now
Experience how fast, smart, and insightful your Event Attendee surveys can be—create your own survey in minutes, capture real conversation, and make every event session better for everyone involved.