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Best questions for event attendee survey about session relevance

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Adam Sabla

·

Aug 21, 2025

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Here are some of the best questions for an event attendee survey about session relevance, plus tips on how to create them. With Specific, you can build a tailored survey like this in seconds—let’s show you how to get it right.

What are the best open-ended questions for event attendee surveys about session relevance?

Open-ended questions go beyond the basics. They invite deeper feedback, reveal attendee motivations, and highlight actionable insights. Use them when you want rich detail or to surface untapped issues, especially if you’re aiming for improved event experiences (since 72% of organizers say feedback is the key driver for enhancement [1]).

  1. What aspects of this session did you find most relevant to your professional interests?

  2. How did this session align with your expectations and goals for the event?

  3. Were there any topics you wish had been covered more deeply? Please specify.

  4. What specific insights or takeaways from this session stood out to you?

  5. How could we make future sessions more relevant to your needs?

  6. What challenges were addressed effectively in this session?

  7. Did the speaker or format contribute to the session’s relevance? Why or why not?

  8. Were there gaps between the session description and your actual experience?

  9. How likely are you to apply learnings from this session in your work, and why?

  10. What else would have made this session more valuable for you?

What are the best single-select multiple-choice questions for event attendee surveys about session relevance?

Single-select multiple-choice questions help you quickly assess trends, quantify results, and kickstart richer conversations. They work well when you want fast, comparable answers or need to boost participation—especially since multiple-choice formats yield up to a 92% response rate, dramatically higher than open-ended ones [3]. Plus, these questions make it easier for attendees to respond, which is critical when engagement rates often hover between just 10-20% at corporate events [2].

Question: How relevant was this session to your interests or professional role?

  • Highly relevant

  • Somewhat relevant

  • Not relevant

  • Other

Question: Did the session meet your expectations based on the event description?

  • Exceeded expectations

  • Met expectations

  • Fell short of expectations

Question: Would you recommend this session to a colleague?

  • Yes, definitely

  • Maybe

  • No

When to follow up with "why?" After a respondent makes their selection, a "why?" follow-up unpacks their reasoning. If someone says the session wasn’t relevant, a quick, targeted follow-up—“Why did you feel this session didn’t align with your interests?”—reveals the root cause and actionable specifics. These extra insights fuel better event programming and help personalize future content.

When and why to add the "Other" choice? An "Other" option provides room for unique perspectives you might not anticipate. Follow-up questions here are goldmines for unexpected themes you haven’t accounted for, ensuring no attendee feels boxed in by predefined choices.

NPS question: Should you use it for session relevance?

NPS (Net Promoter Score) is a widely trusted metric for gauging loyalty by asking, “On a scale of 0–10, how likely are you to recommend this session to a colleague or peer?” It fits perfectly for measuring session relevance—if attendees are likely to recommend, odds are the session hit the mark. Plus, you can segment responses and follow up for reasons behind any score, extracting contextual feedback. Try creating an NPS survey for this use-case with this automated builder.

The power of follow-up questions

Follow-ups are where conversational surveys become transformative. If you haven’t explored automatic AI follow-up questions, this is where the magic happens. Instead of flat, single-layer answers, you capture the “why”, the “how”, and the real impact—right as the conversation happens.

Specific’s AI handles this in real time, using context from each response to dig deeper—just like a thoughtful interviewer would. This not only accelerates learning but massively reduces the need for endless email threads or missed insights. Suddenly, your survey isn’t just a data collection tool; it’s an evolving, structured conversation that yields complete, precise feedback.

  • Event Attendee: “Some content was useful, some wasn’t.”

  • AI follow-up: “Which parts were most useful, and which didn’t meet your needs?”

How many followups to ask? Two to three timely follow-ups are usually enough. The balance? Configure your survey so it automatically moves on once you have the clarity you need—Specific lets you do exactly this so the experience remains engaging, not overwhelming.

This makes it a conversational survey: The interaction feels like an ongoing chat, keeping respondents engaged while gathering deeper insights.

AI survey response analysis: Even if you gather paragraphs of unstructured text, it’s easy to analyze all responses with AI. See how the AI survey analysis works—suddenly, mountains of feedback become actionable in minutes, not days.

Automated, smart follow-ups are a new era for event feedback. Try generating a survey today and watch the difference in both depth and clarity.

How to compose a prompt for ChatGPT or other GPTs to generate great questions for session relevance surveys

Need help inventing your own questions? AI can be a powerful creativity booster—if you give it good instructions. Try a simple prompt first:

Suggest 10 open-ended questions for event attendee survey about session relevance.

You’ll get better output if you add context. Let AI know who you are, what your event is like, what insights matter most, and any “must-have” question types.

I’m organizing a professional conference for software engineers. My goal is to understand which sessions were most relevant and actionable for attendees, especially in the areas of career growth and hands-on learning. Suggest 10 open-ended questions that will help us learn what worked and what didn’t.

Once you have an initial list, go further:

Look at the questions and categorize them. Output categories with the questions under them.

Narrow down the focus by selecting the most valuable categories and prompting again:

Generate 10 questions for categories “Session impact on job skills” and “Speaker effectiveness.”

This step-by-step approach guides AI to create a survey tailored with precision, and you can always use a dedicated AI survey builder for even faster results.

What is a conversational survey?

A conversational survey takes the stuffy, static feel of a traditional form and tech-upgrades it. Instead of a list of questions, the conversation flows—respondents get context, the survey adapts based on their answers, and follow-up questions happen in real time. This not only makes it friendlier (boosting completion rates) but also drastically sharpens your insights.

Manual Survey Creation

AI Survey Generation (Conversational)

Slow to create, needs templates or copying old questions

Rapid creation with AI—just describe your goal or paste event details

Lacks dynamic follow-up; static questions

Live, smart follow-ups ask “why?” and clarify gaps automatically

Low engagement/response rates

Feels like a chat; mobile-friendly, intuitive UX

Manual analysis required (spreadsheet headache)

AI analyzes, summarizes, and highlights actionable themes

Why use AI for event attendee surveys? We think that if you want relevant, tailored feedback with minimal hassle, AI is the best bet. AI survey examples in this format—like the ones we generate—ask what matters, respond conversationally, and summarize findings in seconds. Plus, with Specific’s robust conversational survey experience, both event organizers and respondents feel the difference: everything’s smoother, more engaging, and easier to act on. If you want to learn more on how to create a survey, check out our how-to article for step-by-step instructions.

See this session relevance survey example now

Want sharper insights and higher quality event feedback? Generate and customize a conversational survey for session relevance in just a few clicks— Specific empowers you to capture every voice and act on what really matters, faster than ever.

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Try it out. It's fun!

Sources

  1. gitnux.org. Attendee Satisfaction: 72% of event organizers say attendee feedback improves event experiences

  2. explori.com. Response Rates: Good post-event survey response rates for conferences and trade shows

  3. eventdex.com. Survey Effectiveness: Open-ended vs. multiple-choice question response rates

  4. winsavvy.com. Personalization Impact: 89% of event marketers see higher engagement from personalized experiences

  5. zipdo.co. Technology Utilization: 90% of event organizers say tech boosts attendee satisfaction

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.