This article will guide you on how to create a Customer survey about Customer Satisfaction—fast, easy, and insightful. Specific can help you quickly build your own AI-powered survey in seconds.
Steps to create a survey for Customers about Customer Satisfaction
If you want to save time, just generate a survey with Specific right now. Here’s all it takes:
Tell what survey you want.
Done.
You don’t even need to read on—AI does the heavy lifting. You’ll get a survey built with expert knowledge, including smart follow-up questions that truly dig into Customer Satisfaction and uncover actionable insights.
Why customer satisfaction surveys matter
Let’s get straight to the point: Without regular Customer Satisfaction surveys, you’re missing out on clarity, growth, and happier customers. A well-timed survey uncovers what your customers love—and what drives them away.
Boost retention and profits: Even a 5% increase in customer retention can boost profits by 25% to 95%. If you’re not asking how satisfied your customers are, you’re literally leaving growth on the table. [1]
Cut costs: Acquiring a new customer can cost five times more than keeping one you already have. Smart companies listen first, then act. [2]
Build loyalty and reduce churn: When 93% of customers are more likely to buy again after a great experience, isn’t it worth it to check in? [7]
Avoid catastrophe: 33% of customers will switch to a competitor after just one bad experience, and those unhappy customers will tell, on average, nine others. One silent mistake can quickly turn into lost revenue—and negative word of mouth. [5][6]
Don't ignore the importance of a Customer Satisfaction survey. Regular feedback from your customer audience is a proven way to build loyalty and stay ahead of issues before they spread.
What makes a good customer satisfaction survey?
To get results that actually drive improvement, I focus on a few essential principles:
Clear, unbiased questions: Avoid jargon and leading words. A simple “How satisfied are you with our support?” works better than “Don’t you love how fast we resolve your issues?”
Conversational tone: People open up when they feel like they’re chatting, not filling out a form. Keep it human, approachable, and relevant for your customer base.
The best measure of a survey's success? Both quantity and quality of responses. You want a lot of answers and real, honest feedback. That’s why smart survey design matters so much.
Bad practices | Good practices |
|---|---|
Leading or confusing questions | Simple, neutral wording |
Robotic, formal tone | Conversational, friendly tone |
Only yes/no questions | Mix of open-ended and multiple choice |
No follow-up opportunities | Dynamic follow-ups for rich detail |
Question types and examples for customer satisfaction surveys
The heart of any Customer Satisfaction survey is the questions you ask—and how you ask them. If you want to go deeper, you’ll find more tips and examples in our article on best questions for customer surveys about customer satisfaction.
Open-ended questions invite unrestricted, thoughtful responses ideal for understanding motivations, feelings, and stories. Use these when you want your customer to express what actually matters to them.
What is the one thing we could do to make your experience better?
Tell us about a recent experience you had with our product or service.
Single-select multiple-choice questions are perfect for structured feedback, helping you spot trends and quantify opinion. These are great for pulse checks or for funneling complex responses into readable data.
How satisfied are you with your most recent purchase?
Very satisfied
Somewhat satisfied
Neutral
Dissatisfied
NPS (Net Promoter Score) question is a proven approach to quickly gauge overall loyalty. If you want a ready-to-use template, generate a dedicated NPS survey here. A classic NPS question looks like this:
How likely are you to recommend our company to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely)
Followup questions to uncover "the why" help get to the root of the customer's opinion, clarify ambiguous answers, and surface action-ready context. Use them when you receive unclear, short, or strongly-opinionated responses. For instance:
Can you share a bit more about what influenced your rating?
What could we do to improve your score next time?
Want deeper question inspiration? Explore our expert guide to best questions and survey tips—it’ll help you make every response count.
What is a conversational survey?
A conversational survey is an AI-powered feedback tool that feels like a natural dialogue—think chat, not old-school form. This approach invites honest, authentic responses, especially from busy or distracted customers who’d otherwise drop out. The real power comes when AI generates dynamic probing, razorsharp follow-ups, and responds intelligently in the moment.
If you’ve ever slogged through a manual survey builder, you know it’s a chore. AI survey generators like Specific’s survey tool let you compose an entire conversational survey in seconds—just by describing your needs. No templates, no logic puzzles, no copy-pasting. You can analyze AI survey responses in conversation as well, not just with static charts.
Manual surveys | AI-generated conversational surveys |
|---|---|
Rigid, form-like, time-consuming | Natural chat, created instantly with expert logic |
Generic, impersonal | Personalized, adaptive follow-ups |
Hard to analyze open-ended answers | AI summarizes and organizes insights |
Why use AI for Customer surveys? You get depth, speed, and consistency—your feedback forms become high-quality conversations. You can see AI survey example flows, benefit from smart probing, and make it easy for your team to take action based on what actually matters.
Specific offers best-in-class user experience for creating conversational surveys. Both survey creators and respondents benefit from a flow that feels intuitive and, frankly, enjoyable. If you need to tweak, just use the AI survey editor—describe the change, and it’s done.
Want to see the process from start to finish? Here’s our guide to creating and analyzing customer satisfaction surveys.
The power of follow-up questions
Let’s talk about a secret weapon: automated followup questions. If you’ve ever sent a survey and gotten vague answers, you’ll understand why this matters. Smart, real-time followups turn half-answers into gems. Specific’s automatic AI follow-up questions feature means the survey adapts on the fly, asking for clarification, examples, or deeper detail—just like an expert would in a live interview. This eliminates the need for tedious back-and-forth emails and saves hours.
Customer: "It’s fine I guess."
AI follow-up: "Could you share what would make your experience even better?"
How many followups to ask? I find that 2–3 followup exchanges are enough in most cases. The key is to balance detail with respondent fatigue. Ideally, let respondents skip to the next question whenever the main point is clear. Specific’s survey engine gives you full control over this behavior.
This makes it a conversational survey: Followups transform the old survey form into a real-time dialogue, unlocking honest, nuanced insights your team might otherwise miss.
AI survey response analysis, qualitative insights, smart summaries: Specific lets you analyze all your unstructured feedback quickly with AI-driven survey response analysis. No need to comb through walls of text by hand—the platform distills and organizes it so action steps are obvious.
Automated probing is new territory for most teams—try generating a Customer Satisfaction survey and see just how easy (and powerful) this conversational model is.
See this customer satisfaction survey example now
Experience how fast and insightful feedback collection can be—create your own survey and see why leading teams rely on conversational AI surveys to improve customer satisfaction and retention.