Here are some of the best questions for a Customer survey about Customer Satisfaction, plus tips to create them. With Specific, you can build a powerful survey in seconds—just describe your goal and let the AI do the heavy lifting.
Best open-ended questions for Customer survey about Customer Satisfaction
Open-ended questions help you capture the real voice of the customer. They're great when you're seeking context, stories, or ideas instead of just metrics. They're especially effective for uncovering unexpected issues, exploring customer motivations, and guiding product or service improvements.
What is the main reason you chose our product or service?
Can you describe a recent experience that stands out while using our product?
What frustrates you the most about using our service?
What do you like most about our customer support?
If you could change one thing about our product or service, what would it be?
How do we compare to other similar products or services you’ve tried?
What made you decide to contact us today?
Have you ever recommended us to someone? If so, why?
Is there anything we could do to make your experience better?
What would make you more likely to use our product or service again?
Open-ended customer satisfaction questions like these can reveal specifics behind satisfaction scores, giving you depth that rating scales simply can’t provide.
Best single-select multiple-choice questions for Customer survey about Customer Satisfaction
Single-select multiple-choice questions are perfect when you want quantitative results, like quick stats or easy comparisons. They’re especially helpful for starting conversations—sometimes it’s easier for respondents to pick from simple options than to describe long thoughts, and you can dig deeper with follow-up questions.
Question: How satisfied are you with our product or service overall?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
Question: How likely are you to continue using our service in the next six months?
Definitely will
Probably will
Not sure
Probably will not
Definitely will not
Question: Which aspect of our product or service do you value the most?
Customer support
Ease of use
Price
Features
Other
When to follow up with "why?" If a customer chooses a less positive or unclear option ("Neutral" or "Probably will not"), a follow-up "why?" uncovers what's behind their choice— making it easy to turn insights into action. For example, if someone answers "Dissatisfied," ask: "Could you share what caused you to feel dissatisfied? This helps us improve."
When and why to add the "Other" choice? Use "Other" when you want to capture any answers you didn’t think of—customers often surprise us with new perspectives. Following up on "Other" can reveal unique insights you might otherwise miss, adding depth to your analysis.
NPS question for Customer survey about Customer Satisfaction
Net Promoter Score (NPS) is an industry-standard metric that boils your customer satisfaction down to a single, easy-to-track question: "How likely are you to recommend us to a friend or colleague?" It’s a proven way to spot loyal fans or identify problems early. High NPS scores often correlate with growth and retention—which is why leading brands use it as a north star NPS survey builder makes it easy to get started with this approach.
The power of follow-up questions
Follow-up questions amplify the value of every response. Instead of a flat survey, they let us probe for detail, clarify ambiguities, and dig into root causes. With the automatic AI follow-up questions feature in Specific, you get the sharpness of a pro interviewer—on autopilot. No chasing down unclear responses or hunting for context over email; your survey flows like a real conversation, surfacing the most meaningful insights.
Customer: "It doesn’t work the way I expect."
AI follow-up: "Could you tell us what you expected, and what actually happened?"
How many followups to ask? Generally, 2–3 are more than enough. Ask just enough to clarify and get context, but don’t overwhelm your customer. Specific lets you set this limit—plus, you can configure it to skip ahead once you have what you need.
This makes it a conversational survey—you’re not just collecting answers but engaging in a true two-way interaction. Respondents stay more engaged, and you get richer, more actionable insights.
AI survey analysis: Don’t worry about getting overwhelmed by all that unstructured text. With Specific, AI survey response analysis lets you instantly make sense of trends, extract key topics, and explore ideas at scale—no manual coding or endless reading required.
Automated follow-ups are a game-changer. Try generating your survey with AI to see how much more context and insight you can capture.
How to compose a prompt for ChatGPT or other GPTs to generate Customer Satisfaction questions
When asking AI to generate survey questions, start with a clear prompt. For example:
"Suggest 10 open-ended questions for Customer survey about Customer Satisfaction."
But you’ll get even better questions if you add more detail. Give the AI extra context about your business, your customer, and your objective. For example:
"Suggest 10 open-ended questions for Customer survey about Customer Satisfaction for an e-commerce business focused on repeat customers. Include questions to surface reasons for repeat purchases, pain points, and suggestions for improving our loyalty program."
Once you have a draft list, prompt the AI like this to organize them:
"Look at the questions and categorize them. Output categories with the questions under them."
Then, zoom in—pick the categories you want to dig into:
"Generate 10 questions for categories like loyalty, onboarding experience, and feature requests."
This systematic approach lets you collaborate with AI like an expert, ensuring you design a survey that matches your unique goals and customer audience.
What is a conversational survey?
A conversational survey is an interactive experience—more like a chat than a form—where each question adapts based on previous answers. Instead of giving customers a flat list, you guide a dialogue that feels natural. This is the modern way to uncover richer feedback, boost completion rates, and get clarity that static forms just can’t.
The main difference? Traditional survey forms are static, non-adaptive, and often feel like chores. AI-generated conversational surveys, like those built with Specific, use real-time intelligence to probe, clarify, and even adapt tone or language based on respondent input. It’s simply a smarter, friendlier way to collect data.
Manual Survey Creation | AI Survey Generation |
|---|---|
Build each question by hand | Describe what you want, get a ready-to-launch survey instantly |
No dynamic follow-ups | AI can probe for context in real time |
Slow to analyze unstructured responses | AI instantly summarizes and finds key insights |
One language at a time | Surveys can run in multiple languages |
Why use AI for customer surveys? AI survey examples dynamically adjust to your audience, ask smart follow-ups, and make analyzing unstructured data a breeze. With the AI survey builder from Specific, you offload hours of setup and analysis—plus, the respondent experience is so much smoother and more engaging. This helps boost survey response rates (especially when combined with incentives or in-app targeting[1]), so you capture not just more data, but better-quality insights.
Want to start from scratch? Here’s a guide to creating a customer satisfaction survey—or go straight to the AI survey maker and see how easy it is.
Specific offers a best-in-class conversational survey experience—smooth for customers and powerful for you, all backed by AI expertise in feedback collection and analysis.
See this Customer Satisfaction survey example now
Launch a conversational Customer Satisfaction survey right now and surface smarter, deeper insights from your customers—faster than ever, with AI follow-ups and effortless response analysis.