This article will give you tips on how to analyze responses from a Marketplace Sellers survey about advertising performance using AI-powered tools and proven strategies for survey response analysis.
Choosing the right tools to analyze Marketplace Sellers survey data
The approach and tooling you'll pick for analyzing survey data depends on the structure of your responses. Here’s a quick breakdown:
Quantitative data: Numbers and structured choices (such as “How much do you spend monthly?”) are straightforward to handle in Excel or Google Sheets. You can quickly spot trends, calculate Advertising Cost of Sales, and measure campaign efficiency.
Qualitative data: Open-ended answers, stories, and feedback—the goldmine for insights—can be overwhelming to read line by line. AI tools have become essential here, helping Marketplace Sellers dig through text, spot themes, and summarize challenges without endless manual labor.
There are two main approaches for tooling when dealing with qualitative responses:
ChatGPT or similar GPT tool for AI analysis
You can copy your exported open-ended Marketplace Sellers survey data into ChatGPT and “chat about it.” For example, you can paste responses to, “What are your biggest advertising challenges?” and ask the AI for a summary.
The downside: It’s not very convenient. You might hit token/context limits with large datasets, have to manually clean up your data, worry about privacy, and lack advanced filtering or structured summaries. Still, it gives you a quick way to make sense of the qualitative side of advertising performance feedback.
All-in-one tool like Specific
All-in-one AI survey solutions like Specific are designed specifically for Marketplace Sellers and similar audiences. These platforms allow you to both collect conversational survey responses and instantly analyze them using AI.
Higher-quality data: Specific asks personalized follow-up questions on the fly, digging deeper into each seller’s answers about advertising performance. That means richer data for you.
Instant AI analysis: Once responses are in, Specific summarizes them, finds key advertising themes, and turns all feedback—including tricky open-ends—into concise, actionable summaries for decision-makers. You don’t need to export to spreadsheets or spend hours reading every comment. Just chat with the AI about your Marketplace Sellers survey data, filter by question, and seamlessly share or export insights.
Curious how the chat analysis works in practice? See a detailed breakdown of how the AI response analysis feature works and explore how to get immediate value from your next survey project.
It’s no surprise that 78% of advertising companies now use AI for data analysis and insights, citing the huge efficiency gains and deeper decision-making power in survey research. [1]
Useful prompts that you can use for Marketplace Sellers Advertising Performance survey analysis
When you’ve got your Marketplace Sellers advertising performance responses in hand, a handful of smart AI prompts can unlock clarity you’d never get from reading answers one by one. Here’s how I think about what to ask—whether you’re using Specific, ChatGPT, or any tool with GPT under the hood.
Prompt for core ideas: This is my go-to for quickly surfacing what Marketplace Sellers really care about or struggle with. Just paste your open-ended responses and use this prompt:
Your task is to extract core ideas in bold (4-5 words per core idea) + up to 2 sentence long explainer.
Output requirements:
- Avoid unnecessary details
- Specify how many people mentioned specific core idea (use numbers, not words), most mentioned on top
- no suggestions
- no indications
Example output:
1. **Core idea text:** explainer text
2. **Core idea text:** explainer text
3. **Core idea text:** explainer text
Tip: AI is always smarter if you give it more context—about your survey’s purpose, audience (Marketplace Sellers), and specific goals (like identifying underperforming ads, or uncovering the biggest blockers). Here’s a more targeted prompt:
Analyze these survey responses from Marketplace Sellers about Advertising Performance. Our goal is to find what is preventing sellers from achieving a lower Advertising Cost of Sales (ACoS) and what their biggest challenges are in optimizing campaigns.
Follow the instructions for extracting core ideas, but focus on problems, missed opportunities, and actionable insights.
Prompt for deeper exploration: Ask, "Tell me more about {core idea from your analysis}"—for instance, "Tell me more about campaign tracking challenges." This helps you unpack sub-themes the AI surfaces initially.
Prompt for a specific topic: The quickest way to test a hypothesis. Ask the AI: "Did anyone talk about ad budget constraints?" Add, "Include quotes" if you want exact snippets. This is handy if you’re trying to validate something you noticed in the data.
Prompt for personas: Use: Based on the survey responses, identify and describe a list of distinct personas—similar to how "personas" are used in product management. For each persona, summarize their key characteristics, motivations, goals, and any relevant quotes or patterns observed in the conversations. This is powerful for Marketplace Sellers segments or tailoring communication based on seller type/size.
Prompt for pain points and challenges: Analyze the survey responses and list the most common pain points, frustrations, or challenges mentioned. Summarize each, and note any patterns or frequency of occurrence. This is essential for understanding what’s stopping sellers from hitting their advertising performance goals.
Prompt for motivations & drivers: From the survey conversations, extract the primary motivations, desires, or reasons participants express for their behaviors or choices. Group similar motivations together and provide supporting evidence from the data.
Prompt for sentiment analysis: Assess the overall sentiment expressed in the survey responses (e.g., positive, negative, neutral). Highlight key phrases or feedback that contribute to each sentiment category. This is great for getting the emotional temperature behind Advertising Performance feedback!
If you want to learn more about writing questions or designing your survey, check these guides: Best questions for Marketplace Sellers advertising performance surveys and how to easily create a Marketplace Sellers advertising performance survey.
How Specific analyzes each question type in Marketplace Sellers advertising performance surveys
Specific tailors its AI-powered summaries based on question type, making it easy to get actionable insights no matter how you design your Marketplace Sellers survey:
Open-ended questions (with or without follow-ups): You get a summary for all related seller responses, including the context provided by smart AI follow-ups—so you don’t miss nuance.
Choices with follow-ups: Each single choice (e.g., “Which ad format do you use?”) gets its own summary for all follow-up responses about that choice, so you can compare seller experiences across options.
NPS questions: Sellers who are detractors, passives, and promoters all get their own summarized feedback on what drove their score—making root cause analysis for satisfaction or churn a breeze.
You can do this with ChatGPT too, but it’s more labor intensive—requires manual sorting and keeping track of which response belongs to which question type or group.
Specific’s automated AI follow-up feature elevates this, automatically probing for detail and context in a way that’s tough for manual surveys to match.
When your AI context limit is hit: How to keep analyzing Marketplace Sellers feedback
Tools like ChatGPT and other GPT-based models can only handle so much text at once (the “context limit”). Many Marketplace Seller surveys produce hundreds of responses—hitting that ceiling quickly. But there are smart ways to keep your analysis accurate and scalable:
Filtering: Filter conversations based on seller replies. Only Marketplace Sellers who answered specific questions or made certain choices will be analyzed by the AI, keeping things lean and relevant.
Cropping: Crop questions for AI analysis. Only select questions (say, just the three most important ones) are sent to the AI, letting you work within context limits and focus the analysis where it counts.
Specific offers both of these context-management features out of the box, so you can keep your Marketplace Sellers survey analysis streamlined—even at scale. According to research, AI-powered analytics reduce campaign analysis time by 45%—letting you iterate and respond to insights almost instantly. [2]
Collaborative features for analyzing Marketplace Sellers survey responses
Analyzing Advertising Performance survey responses is rarely a solo adventure. Product managers, marketing leads, and growth teams often need to work together to make sense of Marketplace Sellers’ feedback and chart the next moves.
Collaboration, not confusion: With Specific, you and your team can analyze survey data simply by chatting with the AI directly in the app. You can spin up multiple analysis chats—one for each angle (ad cost reduction, new ad formats, measuring satisfaction). Each chat can have its own filters—say, only respondents who scored low on “ad ROI”—and all participants see who created each chat and what filters were applied.
Easy team visibility: Collaborating on complex seller survey data gets simpler. Each message sent to the AI is tagged with your avatar, so there’s no guesswork in team conversations. This chat-style, collaborative environment shrinks the gap between data and decisions—making it easier for Marketplace Seller-focused teams to align on new advertising strategies.
Hands-off, fast insights: You don’t need to manage spreadsheets, long email threads, or copy-paste insights across docs. Everything stays in one place, from raw survey responses to in-depth, AI-powered advertising performance analyses.
If you’re curious about how to create a survey project that works even better for team collaboration, check out the Marketplace Sellers survey generator or explore options in the AI survey builder.
Create your Marketplace Sellers survey about advertising performance now
Get actionable insights fast with AI-driven analysis, collaborative team features, and automated follow-ups tailored to Marketplace Sellers—start transforming your advertising performance feedback immediately.