Best questions for marketplace sellers survey about advertising performance

Here are some of the best questions for a Marketplace Sellers survey about advertising performance, plus tips for crafting strong surveys. If you want to build one now, you can generate a tailored survey in seconds with Specific.

Best open-ended questions for Marketplace Sellers survey about advertising performance

Open-ended questions invite sellers to share context, opinions, and experience. They’re perfect when you want genuine insights and don’t want to limit sellers to specific choices. You’ll get richer feedback, especially about new trends or pain points.

Here are 10 of the most effective open-ended questions for marketplace sellers focused on advertising performance:

1. What advertising channels have been most effective for driving your sales on marketplaces?

2. How do you decide how much to allocate to your monthly advertising budget?

3. Describe a recent advertising campaign you ran—what worked well, and what didn’t?

4. What challenges have you faced in optimizing your Advertising Cost of Sales (ACoS)?

5. How do you measure the impact of advertising on your overall marketplace revenue?

6. What information would help you make better advertising decisions in the future?

7. Share your experience with sponsored ads versus other advertising formats.

8. What’s the main reason you choose one advertising platform over another?

9. How do your advertising goals differ across various marketplaces you sell on?

10. What’s one thing you wish advertising platforms did differently to support sellers like you?

Open-ended questions can reveal issues or opportunities you didn’t even know to look for, which is critical given that 59% of Amazon sellers use both search and social media ads to reach customers [1].

Best single-select multiple-choice questions for Marketplace Sellers survey about advertising performance

Single-select multiple-choice questions are best for quick quantification and trend spotting. They’re helpful when you want to collect structured data, benchmark across sellers, or start a conversation without overwhelming the respondent. Sometimes it’s much easier for sellers to pick from short options, and then you can dig deeper with follow-ups.

Question: Which advertising channel generated the most sales for you in the past 6 months?

• Amazon Sponsored Products

• Facebook Marketplace Ads

• Google Shopping/Ads

• Instagram/Facebook/Meta Ads

• Other

Question: What is your average monthly advertising spend across all marketplaces?

• Less than $500

• $500–$2,500

• $2,500–$5,000

• More than $5,000

Question: How satisfied are you with your current Advertising Cost of Sales (ACoS)?

• Very satisfied

• Somewhat satisfied

• Neutral

• Somewhat dissatisfied

• Very dissatisfied

When to follow up with "why?" Ask "why?" right after a strong response (positive or negative) to uncover context. For example, if a seller selects "Very dissatisfied" with ACoS, a good follow-up is, “Can you share what makes your ACoS unsatisfactory?” That’s where you’ll discover what is driving pain or delight—such as competition, platform changes, or creative tactics.

When and why to add the "Other" choice? Use "Other" when you suspect your choices may not cover every scenario. Follow up with "Please describe," which often uncovers unique strategies or challenges. That’s where new trends or niche marketing practices first appear.

NPS question for marketplace sellers about advertising performance

NPS (Net Promoter Score) asks sellers how likely they are to recommend a particular advertising platform to a peer. For marketplace sellers, it’s a strong indicator of perceived value and satisfaction with advertising tools. The standard NPS question (“On a scale of 0–10, how likely are you to recommend [platform] advertising to another seller?”) uncovers loyalty and can be followed by an open-ended “why?” to understand reasoning.

This makes perfect sense for advertising performance insight—for example, sellers who invest heavily in ads (over $5,000/month) are far more likely to see substantial revenue growth [2]. To try an NPS survey for this audience, click here to get started automatically.

The power of follow-up questions

Follow-up questions are where real insight happens. Instead of guessing what someone means by “dissatisfied” or “great ROI,” you can instantly ask, “What makes it great?” or “Which metrics matter most?” This turns feedback into a true conversation and helps you get clarity on ambiguous or generic responses. If you want to see how automatic AI follow-ups work, check out our guide on automated follow-up questions.

• Marketplace Seller: “My social media ads don’t perform as expected.”

• AI follow-up: “Can you tell me which social platform, and what type of ad, underperformed?”

This context is vital when over 41% of sellers leverage social advertising channels [1].

How many followups to ask? We find 2–3 well-timed follow-ups is the sweet spot. Always include a way for the survey to move forward once the core information is collected (Specific lets you set this up easily).

This makes it a conversational survey—respondents feel heard, and feedback flows like a real chat.

AI survey response analysis is easier than ever. Even if you have lots of unstructured text, AI can summarize all responses and group themes. Explore how to analyze survey responses with AI on Specific.

Try generating a survey now—not only will you save follow-up emails, but you’ll see first-hand how much richer, faster, and more actionable your data will be.

How to write a prompt for ChatGPT to generate great questions for this topic

Prompting an AI like ChatGPT is simple—but the more detail you add about your goals, audience, and channels, the better your questions. Start broad, then iterate.

Use this as your first prompt:

Suggest 10 open-ended questions for Marketplace Sellers survey about Advertising Performance.

Now, give more context to refine the results. For example:

I’m surveying experienced Amazon and Facebook Marketplace sellers with monthly ad budgets from $500–$5,000. I want to learn about their biggest ad challenges, effective channels, and how they measure ROI. Suggest the best open and closed questions to reveal insights.

Once you have a list, ask for categorization:

Look at the questions and categorize them. Output categories with the questions under them.

Find the categories that matter most (e.g., “Ad Spend Allocation”), then prompt again:

Generate 10 questions for the categories Ad Spend Allocation, Ad Channel Selection, and ROI Measurement.

This process lets you focus and expand as needed—AI gets even better when you give specific context.

What is a conversational survey?

A conversational survey feels like a chat, not a dry questionnaire. Questions adapt, language is friendly, and respondents share more—because it feels natural. The best conversational surveys, like what Specific offers, use AI to ask smart follow-ups in real time instead of relying on rigid question scripts.

Let’s quickly compare how this looks versus traditional surveys:

Why use AI for marketplace sellers surveys? The survey process is faster, you gather richer context, and you don’t miss important insights just because you forgot to script a follow-up question. If you want to create your own, explore our how-to guide on survey creation and launch in minutes.

Want to see an AI survey example or try an AI survey maker? The best-in-class experience from Specific makes building and collecting feedback smooth for both you and marketplace sellers—no more friction, no technical skills needed.

See this Advertising Performance survey example now

Ready to understand exactly how your advertising impacts sales? See a real survey example built for marketplace sellers, tap into conversational AI follow-ups, and get actionable feedback faster than ever—start building yours now.