Inactive Users survey about feature awareness

Wish you could generate an AI-powered Inactive Users Feature Awareness survey in seconds? You can—just click a button and start right here with Specific’s survey generator. Start now and see the insights roll in.

Why Inactive Users Feature Awareness surveys matter

Most products pack in features, but only a tiny percentage get any real traction. A recent benchmarking survey showed that just 6.4% of product features drive over 80% of user engagement, which means most features go unnoticed and underused. If you’re not running Inactive Users Feature Awareness surveys, you’re missing insights about what keeps users away and what would bring them back. [1]

Top reasons to make these surveys a priority:

• Uncover what features users actually know about—and which ones slip under the radar. Many users leave without ever finding key functionalities.

• Spot gaps in product education. Microsoft found that 90% of the features requested by users already existed—they just went unnoticed! [2]

• Boost re-engagement and retention. Only about 25% of users revisit an app one day after download, and fewer than 10% after two weeks. Understanding why via targeted feedback can directly improve those numbers. [4]

If you’re skipping these surveys, you’re missing a goldmine: hidden growth levers that can transform disengaged users into loyal fans. Learn more about how to create Inactive Users Feature Awareness surveys here.

The advantage of using an AI survey generator

Building great surveys shouldn’t be a grind. Most teams use static forms or one-size-fits-all templates, which often miss the mark—especially when user engagement is already low. That’s where an AI survey generator like Specific stands out: it uses expert-level AI to help you build Inactive Users Feature Awareness surveys that feel like real conversations, not tedious questionnaires.

Why use AI for Inactive Users surveys?

• Speed: Generate and launch a tailored survey fast, without overthinking every detail.

• Quality: Get research-backed questions and smart, contextual follow-ups every time.

• User experience: Surveys feel like a two-way chat—not a test—so users are more likely to respond.

• Fewer blind spots: AI ensures you don’t overlook critical feedback that manual surveys often miss.

We’ve built Specific to deliver a best-in-class, conversational survey experience, making it easy and enjoyable for both you and your users to get to the heart of the issue. Curious about the difference? Try creating an AI survey now!

Designing questions that drive real insight

One common mistake with Inactive Users Feature Awareness surveys? Vague, closed, or leading questions that give you little to act on. With Specific, our AI doesn’t just assemble a list of questions—we design prompts that dig deeper and help you ask the best questions for this use case.

For example:

• Bad: “Did you know about feature X?” (Most will just say yes/no.)

• Good: “What features did you wish you had when you last used our product? Can you think of something that would have kept you engaged longer?”

Our AI actively avoids vague or biased phrasings and ensures you get clear, actionable feedback instead of surface-level answers. If you’re improving your own surveys, here’s a simple tip: always ask follow-up questions to clarify or dig into reasons behind a user’s initial response. Or let Specific handle this for you—our editor lets you customize questions simply by chatting your instructions. Learn more about AI-powered survey editing here.

Automatic follow-up questions based on previous reply

It’s not enough to just ask a single question—real insights come from probing the “why” and “how.” Specific’s AI follow-up question engine automatically asks relevant, natural follow-up questions, adjusting to each user’s previous reply. This brings context, uncovering what’s missing or misunderstood—without extra back-and-forth emails or manual intervention.

See what happens when you don’t use smart follow-ups:

• Inactive User: “I didn’t use the app much because it was missing something I need.”

• AI follow-up: “Can you tell me more about what you felt was missing? Was it a feature, better guidance, or something else?”

Without that follow-up, you’d be left guessing. With Specific, every response can be clarified in real time, just like a skilled human interviewer—resulting in clear, actionable insight.

Try generating an Inactive Users Feature Awareness survey now and experience first-hand how conversational AI follow-ups transform your survey into a real conversation.

Follow-ups make the survey a two-way chat—so it’s truly a conversational survey that feels engaging, not robotic.

Ways to deliver your Feature Awareness survey

You’ve built the survey—now how do you get it in front of users? With Specific, choose the delivery method best suited to reaching inactive users and driving feature awareness:

• Sharable landing page surveys: Send your conversational survey link via email, SMS, newsletters, or post it on support portals. Great for targeted re-engagement campaigns, or when reaching out to inactive users who aren’t logging into your product.

• In-product surveys: For users who occasionally log in, show surveys as a widget right inside your SaaS or app, triggered by inactivity. Useful for prompting feedback during the critical moments when users return and might reconsider their engagement.

For most Inactive Users, sharable landing page delivery is especially effective—they don’t have to log in or navigate through your product to reply. You can always combine both delivery methods to maximize reach.

Analyze responses in seconds with AI

Once results start coming in, Specific’s AI-powered survey analysis handles the heavy lifting—summarizing open-ended feedback, pinpointing recurring themes, and turning mountains of replies into simple, actionable insights. Features like automatic topic detection and ask-me-anything AI chat help you dig deeper without the headache of spreadsheets or hand-coding results. See how to analyze Inactive Users Feature Awareness survey responses with AI.

Create your Feature Awareness survey now

Start your Inactive Users Feature Awareness survey instantly—generate high-quality, actionable surveys with AI and get better insights, all in seconds.