Survey template: SaaS Customer survey about renewal intent

Understanding your SaaS customers’ renewal intent is critical, but getting actionable feedback can be tough. That’s why we’ve created an AI survey template that makes it effortless to learn what drives renewals. Use and try this template today—it’s available right on this page, powered by Specific’s best-in-class conversational survey tools.

What is a conversational survey and why AI makes it better for SaaS customers

When you're trying to uncover whether your SaaS customers plan to renew, traditional survey forms can fall short—they’re often ignored, produce one-word answers, or get abandoned. That’s where a conversational survey, especially one powered by AI, has a big advantage.

A conversational survey works more like a chat than a static form. Specific’s AI survey template adapts questions to how your customers respond, probing deeper where needed and skipping what’s not relevant. It’s the difference between a stilted questionnaire and a real, useful conversation.

Here’s a quick look at how manual survey creation compares with AI-generated surveys:

Why does this matter? According to recent studies, AI-driven surveys achieve completion rates between 70% and 90%, compared to the 10% to 30% typical of traditional surveys. That’s a powerful lift, especially when you’re trying to understand renewal intent from busy SaaS customers. [1]

Why use AI for SaaS customer surveys?

• Better data quality: Conversational surveys prompt respondents for more context, so you don’t just get yes/no answers—you get actual reasons.

• Less survey fatigue: AI detects when someone is getting tired and shortens the experience accordingly. That means lower abandonment rates—just 15%-25%, compared to 40%-55% for old-school forms. [2]

• Smoother user experience: With Specific, both the survey creator and the respondent enjoy a frictionless, almost fun interaction. The UX is designed for ease from start to finish.

If you’re interested in crafting the most effective questions, check our guide on best questions for SaaS customer survey about renewal intent. Or, to build your own from scratch, try the AI survey builder.

Automatic follow-up questions based on previous reply

One feature that truly sets conversational AI surveys apart is their ability to ask smart, context-based follow-up questions in real time. With Specific, the AI listens like an expert—it spots ambiguity, probes for missing details, and asks just enough for clarity. This is essential for SaaS customer renewal intent surveys, where the why behind an answer matters just as much as the answer itself.

• SaaS customer: “I might renew, not sure yet.”

• AI follow-up: “Can you share what might influence your decision either way?”

Without that follow-up, you’d only know someone feels uncertain. With the follow-up, you get context and can design interventions or support initiatives. If you ask just the first question and stop there, you miss what actually drives renewal decisions. That’s how conversational intelligence empowers you to act on real insights. You can learn more about this in-depth on our automatic AI follow-up questions feature page.

If you’re still using old-school forms or basic online surveys, you’re probably dealing with unclear or incomplete replies. Try generating a SaaS customer renewal intent survey with follow-ups and feel the difference—it’s a game changer.

Followups make the survey a real conversation—this is why we call it a conversational survey.

Easy editing, like magic

Editing a survey with Specific is as simple as chatting. You just tell the AI what you want changed—add a question, tweak the tone, or adjust the order—and the system updates the survey instantly, using expert knowledge of SaaS customer research. There’s no dragging, no manual re-writing. You’ll have your AI survey template customized for renewal intent in seconds.

Find out more about how this works on our AI survey editor page.

Flexible survey delivery options

You have two excellent ways to reach your SaaS customers and get feedback on renewal intent:

• Sharable landing page surveys: Perfect for inviting users by email, support tickets, or newsletters. Let customers complete the survey wherever and whenever it’s convenient.

• In-product surveys: Best for catching users in your app, right at critical moments—like just before a renewal prompt or after a milestone. This means you get context-rich, in-the-moment feedback.

For a product-led SaaS team, in-product surveys often get the most actionable responses around renewal intent. The widget feels just like chat support: quick, contextual, and natural.

Instant analysis with AI—no manual work required

The power of an AI survey doesn’t stop at just collecting responses. With Specific, AI instantly sifts through your results, finds themes, and delivers insights you can use immediately. There’s automatic topic detection and you can even chat with the AI about the results—ask “What’s driving hesitancy to renew?” and get a summary.

Say goodbye to spreadsheets and endless manual analysis. For a deeper dive, see how to analyze SaaS Customer Renewal Intent survey responses with AI.

Use this renewal intent survey template now

Start getting high-quality, actionable feedback about SaaS customer renewal intent—quickly, conversationally, and without the hassle. This AI survey template gives you instant access to next-level insights.