Survey template: SaaS Customer survey about net promoter score (nps)

If you want more actionable insights from SaaS customer net promoter score (NPS) surveys, you need a smarter approach. Try this AI survey template from Specific and see for yourself how easy and effective it is to create, engage, and learn.

What is a conversational survey and why AI makes it better for SaaS customers

Traditional net promoter score surveys for SaaS customers often fall short—they’re clunky, boring, and easy to ignore. Most email surveys only get about a 20-30% response rate, while online surveys fare even worse with nonresponse rates topping 40%. [1] That’s a lot of missed feedback, and a big reason why most teams dread sending them out.

Enter the AI survey template: Instead of filling out a static, one-way form, customers have a natural back-and-forth chat that’s easy and familiar. Instead of asking everyone the same rigid questions, an AI survey generator (like Specific) adapts questions in real time for richer and more relevant answers. What’s more, modern conversational survey templates have raised the bar on engagement—conversational surveys lead to a 40% increase in completion rates over traditional ones. [2]

Here’s a quick look at the main differences:

Why use AI for SaaS customer surveys?

• Faster survey creation: Build an expert-quality NPS survey within minutes—just describe what you want.

• Better engagement: Customers interact via chat, not static forms, leading to more honest, actionable feedback.

• Automatic adaptation: AI survey builder templates evolve the discussion for deeper insights, not just quick ratings.

Specific offers the best-in-class user experience for conversational surveys, making the feedback process smooth and engaging for SaaS customers and effortless for you as a creator. If you want to customize every detail, create your own AI survey from scratch. Or, get started instantly with this template purpose-built for SaaS customer net promoter score surveys. And for ideas on what to ask, see our guide: best questions for SaaS customer NPS surveys.

Automatic follow-up questions based on previous reply

The biggest leap with conversational surveys powered by Specific is real-time, context-aware follow-up questions. Traditional NPS forms leave you with shallow data and unclear responses—you’re often stuck wondering what someone really meant, and following up by email eats up more time.

With Specific, the AI interviews your customer like an expert would:

• SaaS customer: “It’s okay, but it’s missing a few features I need.”

• AI follow-up: “Which features were you hoping to see? How would they improve your experience?”

Without the follow-up, you’d simply have a vague complaint (“missing features”) and no idea what matters most. Instead, the AI survey template instantly digs deeper, gathering the full context while the conversation is fresh. Surveys run this way feel natural—and save you the back-and-forth emails that typically get ignored. SMS surveys, which feel more conversational, already outpace email at 45% completion versus 24%, driven largely by their direct, interactive style. [2]

Want to see how much richer—and clearer—your survey data can be? Try generating a survey and watch the follow-ups in action, or dive deeper with our feature guide on automatic AI follow-up questions.

Put simply: these smart follow-ups transform your survey from a rigid checklist into a genuine conversation.

Easy editing, like magic

Editing your AI survey template is as simple as chatting with an expert. Want to change a question, tweak follow-up depth, or adjust language tone? With the AI survey editor from Specific, you just describe what you want to change—the AI updates the survey instantly, reflecting your feedback with professional logic. There’s no manual form-building or endless tweaking. What used to take hours happens in seconds, so you can iterate until it’s perfect. This means you keep your momentum and launch better surveys, faster. [2]

Share and deliver: landing page and in-product survey options

No matter your SaaS product or customer segment, how you deliver your NPS survey can make or break engagement. With Specific, there are two expert-backed delivery methods:

• Sharable landing page surveys: Perfect when you want to reach customers via email campaigns, newsletters, or CRM messages. Just share the link anywhere—no complex integrations. This is especially handy for periodic NPS surveys targeting broader segments or lists.

• In-product surveys: Ideal for high-impact feedback, these show up directly in your SaaS product as a lightweight chat widget. Trigger them after key usage events, onboarding, or feature launches, capturing feedback at the most relevant moments. For ongoing net promoter score (NPS) tracking, this method yields higher response rates because it meets users in the context where they’re most engaged.

Notably, mobile surveys have a 59% completion rate, making these conversational options—which are mobile-friendly by design—an unbeatable choice for gathering reliable SaaS customer insights. [2]

Analyze responses instantly with AI-powered insights

Collecting feedback is only half the battle. With Specific, all your SaaS customer net promoter score (NPS) survey responses are automatically analyzed by AI. You get instant summaries, key themes, and actionable findings—no spreadsheets, manual reading, or repetitive tagging required. Features like automatic topic detection and the ability to chat directly with the AI (learn more) make digging into the “why” behind the scores effortless. For a deeper dive, explore our article on how to analyze SaaS customer net promoter score (NPS) survey responses with AI and stop guessing what your customers mean.

Use this net promoter score (NPS) survey template now

Start gathering deeper, clearer SaaS customer feedback with an AI-powered conversational survey template. You’ll engage more users, get instant follow-ups, and see insights you can act on right away—without the manual work.