Survey example: SaaS Customer survey about net promoter score (nps)

Create conversational survey example by chatting with AI.

This is an example of an AI survey for SaaS Customers, focused on measuring Net Promoter Score (NPS) in a conversational, adaptive way—see and try the example now.

Crafting a truly effective SaaS Customer Net Promoter Score (NPS) survey is tough: generic forms rarely deliver actionable insights, response rates are often low, and results can be hard to interpret without lots of follow-up.

At Specific, all these tools—survey builder, delivery, and AI-powered analysis—are brought together so you can easily create, launch, and analyze conversational surveys that help you truly understand your users.

What is a conversational survey and why AI makes it better for SaaS Customers

Traditional NPS surveys often underperform for SaaS teams. Manual survey design is tedious, generic questions get ignored, and response rates hover around 20–30%—even for well-timed in-app surveys[1]. In contrast, AI survey generation has changed the game, making feedback collection simpler, faster, and much more engaging for SaaS Customers.

AI survey generators, like those built into Specific, create surveys that feel like natural conversations. These AI survey examples adapt to each user's answers, clarifying, probing deeper, and personalizing the flow in real time. This simple shift drives up completion rates dramatically—AI-powered surveys now average a stunning 70–90% completion rate[3] thanks to their interactive and approachable format.

Manual survey creation

AI-generated (conversational) survey

Write each question by hand

Chat your goal, get a tailored expert survey instantly

Edit structure and wording via complex editor

Edit by chatting (e.g. “Make it friendlier”)

Static, rigid questions

Adaptive questions, smart follow-ups

Easily ignored, feels like work

Feels like a chat, boosts engagement


Why use AI for SaaS Customer surveys?

Conversational, AI-powered surveys cut the time from concept to launch from weeks to days[3]. They also encourage richer answers—every SaaS Customer feels heard because the survey adapts to them personally. Whether you’re improving onboarding, uncovering churn risks, or measuring NPS, these interactive conversations unlock more reliable feedback.

Specific stands out by offering a best-in-class user experience. Our AI surveys don’t just gather data—they make the feedback process smooth, engaging, and genuinely helpful for both creators and respondents. If you want to go deeper on question design, we’ve broken down the best questions for SaaS Customer NPS surveys here, with more examples and tips. Or, learn exactly how to create a SaaS NPS survey from scratch with our AI survey builder, or use the AI survey generator for custom surveys on any topic.

Automatic follow-up questions based on previous reply

The heart of a true conversational survey is the ability to respond in real time—asking smart follow-up questions based on what a SaaS Customer just said. With Specific, AI probes naturally, getting clarifications or context that even the best-designed manual surveys would miss. This isn’t just convenient—it means you don’t waste time chasing unclear responses after the fact, and your data quality is exponentially better.

Imagine these real scenarios:

  • SaaS Customer: “It’s okay. Not sure if I’d recommend it.”

  • AI follow-up: “Got it! Could you share what’s holding you back from recommending us to others?”

  • SaaS Customer: “I love the features but had some issues with support.”

  • AI follow-up: “Thank you for being honest. Could you tell me more about the support issues you’ve faced?”

If you skip these kinds of follow-up questions, you end up with responses that are vague or incomplete, leaving your team guessing. To see how naturally these conversations flow, try generating an AI survey example yourself (or explore the automatic AI follow-up feature in detail).

These targeted follow-ups are what transform a generic form into a truly conversational survey—one that digs deeper, just like a real person would.

Easy editing, like magic

Editing your survey with Specific is easier than ever. Instead of poking around a cluttered builder, you simply chat with the AI survey editor. Tell it to "ask more about onboarding" or "use a warmer tone," and the AI instantly restructures and enriches your survey using its best-practice knowledge. There’s no need to rewrite questions or worry about logic. Everything happens in seconds—and tweaks that used to take an afternoon now take just a moment. Get the full walkthrough in our AI survey editor feature guide.

Distribution: in-product and sharable landing page surveys

The delivery of your survey makes all the difference in response rates and overall quality of feedback. With Specific, you can:

  • Sharable landing page surveys: Send your NPS survey as a unique link via email, newsletter, or direct message—perfect for broad outreach to SaaS Customers, user groups, or cross-team stakeholders. Use this when you want to reach users outside your product, or when you need maximum flexibility.

  • In-product surveys: Embed a conversational NPS survey straight inside your SaaS app or website. This is ideal for catching SaaS Customers at the exact moment they’re using your product, leading to much higher completion rates (often 20–30% for traditional in-app, and even higher—up to 90%—with AI-powered flows[1][3]). Perfect for recurring NPS checks, onboarding, or feature launches.

AI survey analysis and automated insights

Once the responses are in, Specific’s AI instantly summarizes, tags, and surfaces the real themes—no need to crunch spreadsheets or decipher open-ended answers. Features like automatic topic detection and a powerful AI chat for survey response analysis let you ask “What drives promoter scores?” or “How do responses differ by user cohort?” in plain language. That’s how we turn AI survey analysis into actionable steps for your SaaS team—or, if you want to dive deeper, see how to analyze SaaS Customer Net Promoter Score (NPS) survey responses with AI.

See this Net Promoter Score (NPS) survey example now

Try this AI survey example today—experience the fluid conversation, real-time follow-ups, and instant analysis for your SaaS Customer research. Discover how Specific makes every NPS survey faster, more engaging, and infinitely more insightful.

Try it out. It's fun!

Sources

  1. Skeepers.io. What’s the industry standard for survey response rate? How UGC can improve yours

  2. SurveySparrow. Survey response rate benchmarks

  3. SuperAGI. AI vs. Traditional Surveys: A Comparative Analysis of Automation, Accuracy, and User Engagement in 2025

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.