Survey template: Prospect survey about feature priorities

Getting honest feedback about feature priorities from prospects is tough—but using an AI survey template is a smarter way to make it happen. We built Specific to make Prospect surveys smooth, fast, and deeply insightful. If you’re looking to level up how you capture what matters to your leads, use and try this template today.

What is a conversational survey and why AI makes it better for prospects

Gathering clear, actionable priorities from prospects is one of those essential jobs that sounds easy, but always seems to take way too much time. If you’ve ever struggled to get past vague feedback or low response rates in a feature priorities survey, you’re not alone. Traditional methods often give you forms that feel cold and mechanical, and the valuable context gets lost. That’s why conversational surveys—especially those powered by AI—are leapfrogging the old way of collecting prospect insights.

Let’s break down why this matters. A conversational survey is an interactive platform that chats with your prospects, asks thoughtful follow-ups, and adapts in real time based on responses. Unlike the “one-size-fits-none” forms, a conversational AI survey template nudges people to share more, clarifies their opinions, and makes the whole feedback process feel human.

Here’s how AI survey generation stacks up against traditional survey creation:

Why use AI for prospect surveys?

• Higher completion and response rates: Conversational surveys can lead to 3-5 times higher response rates than traditional methods, dramatically increasing the chance you'll hear back from more prospects. [2]

• Rich, actionable context: AI asks smart follow-ups, so you get more than surface-level responses.

• Fast, flexible creation: With an AI survey builder, you can design, tweak, or launch a survey in minutes by simply chatting with Specific.

• Better analysis: The AI survey template doesn’t just collect data—it helps you understand what your audience actually wants.

We’ve designed Specific with an industry-best conversational interface so feedback feels easy both for your team and your respondents. If you’re curious about crafting the perfect prospect feature priorities survey, check out our guide to the best questions to ask, or—for a different approach—see how to create your own survey from scratch.

Automatic follow-up questions based on previous reply

You don’t get true insight about feature priorities with one-and-done questions. Where legacy survey forms stop, Specific’s AI keeps digging—asking smart, targeted follow-up questions in real time, based on each prospect’s responses. This makes every answer clearer and richer (and saves you the headache of chasing down ambiguous feedback over email).

Think about how a typical survey could fall short without follow-ups:

• Prospect: “I’d love better integration.”

• AI follow-up: “Which specific tools do you want to integrate with, and what would you expect them to do together?”

• Prospect: “Ease of use is a priority.”

• AI follow-up: “What’s getting in your way right now? Can you give an example of a time when using the product felt complicated?”

Without the follow-up, you’re left guessing at what ‘better integration’ or ‘ease of use’ really means. With Specific’s AI, you turn vague requests into actionable tasks. The kicker? Thanks to automated follow-ups, you can dramatically improve data quality while saving time.

Follow-ups make the survey a conversation—this is what makes a survey feel truly conversational, and not just another impersonal form. Want to experience how this works? Generate a survey and see how Specific’s AI turns generic answers into gold. For more on how we do this, head over to our deep dive on automatic follow-up questions.

Easy editing, like magic

We get it—no one wants to spend hours tweaking surveys or rewriting questions. With Specific’s AI survey editor, you literally chat with the tool and say what you want changed. Want to add a question about roadmap transparency, shift the survey’s tone to be more casual, or adjust follow-up depth? Tell the AI, and it does the rest. It’s like having a researcher on call who edits and improves your survey in seconds—no technical know-how required.

This takes all the heavy lifting out of custom survey design. Whether you’re making a small tweak or a structural overhaul, Specific’s AI-powered survey builder adapts instantly and with expert precision. That’s how editing becomes effortless—just describe your change, and watch it happen. If you want to start from scratch, use our AI survey generator for custom topics.

Flexible delivery: shareable page or in-product widget

Different use cases for prospect feature priority surveys call for different delivery styles. With Specific, you can:

• Sharable landing page surveys: Create a unique link for your conversational survey and send it to your prospects via email, LinkedIn, or Slack. This works great for campaigns targeting multiple new leads or cold prospects—you’re collecting structured feedback before your first sales conversation even happens.

• In-product surveys: Trigger conversational surveys inside your app or SaaS product. This is perfect for warm prospects or trial users, capturing their priorities at the moment they’re using your product—maximizing context and response rates.

For prospect feature priorities, landing page delivery is a favorite—outreach is quick and there’s zero technical barrier for your leads. But if you want context from actual product usage, in-product targeting gets you that instant feedback, in the heat of the moment.

Instant AI survey analysis and automated insights

Once you’ve collected responses, don’t waste hours sorting through raw data. With Specific’s AI survey analysis, you get instant summaries, automatic theme detection, and can chat with AI about what your prospects are really saying. No spreadsheets, no cramming data into dashboards—just actionable insights in a fraction of the time.

AI-powered survey tools can reduce data processing time by up to 70% compared to traditional methods, so you move from collection to insight with almost no lag. [4] Want a walk-through of how this looks? We put together a step-by-step on how to analyze prospect feature priorities survey responses with AI.

Use this feature priorities survey template now

Capture richer insights, boost prospect engagement, and let AI do the heavy lifting—use this feature priorities survey template and see just how easy and effective feedback collection can be with conversational AI.