Best questions for prospect survey about feature priorities

Here are some of the best questions for a prospect survey about feature priorities, plus our top tips for crafting them. If you need to build a Prospect survey about feature priorities, you can generate it in seconds with Specific—just write your prompt and let the AI do the hard work.

Best open-ended questions for prospect survey about feature priorities

We love open-ended questions because they uncover the “why” behind a prospect’s needs and reveal deeper motivators and objections that guide feature prioritization. Open-ends are especially powerful at the early discovery stage, or whenever you want to collect unfiltered insights in the prospect’s own words. With AI-powered feedback, these questions often generate 3-5x more useful details than closed questions, helping you go beyond surface-level answers. [4]

1. What’s the biggest problem you’d want our product to solve for you?

2. Which features would make you most likely to try or buy our product?

3. Can you describe a recent situation where you struggled because a tool was missing a feature?

4. Which current solution(s) do you use, and what’s missing from them?

5. Are there any features you consider essential that we haven’t mentioned?

6. What feature would be a dealbreaker if it’s not available in our product?

7. If you could have one new feature instantly, which would it be and why?

8. How would a specific feature help you achieve your goals?

9. Is there a feature you’ve seen elsewhere that you wish our product offered?

10. What would make our product a "must-have" rather than a "nice-to-have"?

When using conversational AI, these open-ended prompts can smoothly trigger high-quality follow-up questions, digging even deeper for context as needed. That’s how platforms like Specific maximize rich, actionable feedback.

Best single-select multiple-choice questions for prospect survey about feature priorities

Single-select multiple-choice questions are perfect when you need quick quantification or want to start a conversation without overwhelming respondents. They let prospects react to focused options, which makes answering easier and reduces survey abandonment—a key advantage, considering that AI-powered surveys can cut abandonment rates by 30%. [3]

Question: Which of these features is most important to you right now?

• Advanced reporting

• Automated integrations

• Mobile access

• Collaboration tools

• Other

Question: What would most influence your decision to choose our product?

• Ease of use

• Low price

• Comprehensive features

• Excellent support

Question: How soon would you need [Key Feature] if you started using our product?

• Immediately

• Within 1 month

• In 3 months or more

• I don’t need it

When to follow up with "why?" Adding a follow-up “why?” after any of these questions is powerful when you want to understand the motivation behind the choice or uncover objections. For example: “You selected ‘Advanced reporting’ as most important—why is that your top priority?” This follow-up often surfaces critical context that shapes your roadmap.

When and why to add the "Other" choice? Use the “Other” option if you want to capture features you didn’t include in your list. The ensuing open-ended follow-up will often uncover hidden needs or unexpected requests—sometimes leading to innovative product decisions you’d miss otherwise.

NPS-style question for prospect surveys: Is it worth it?

Net Promoter Score (NPS) isn’t just for customers—it can be a strong signal in a prospect survey about feature priorities. Asking prospects, “On a scale of 0-10, how likely are you to recommend our product if it included [feature]?” uncovers the features that truly move the needle. With the right follow-up (“What led you to that score?”), you gain rich, comparable insights for roadmap planning. You can generate a ready-to-use NPS survey for prospects with our NPS survey builder.

The power of follow-up questions

Automated, intelligent follow-up questions are a game-changer for survey quality. By harnessing AI follow-up questions, you turn basic answers into layered insights—without chasing the respondent for more detail. It’s like having a skilled interviewer behind every survey, probing for specifics and untangling vague responses in real time. That’s a major reason why AI-powered surveys consistently see completion rates of 70-90%, far outperforming traditional surveys stuck at 10-30%. [1]

• Prospect: "I need better integrations."

• AI follow-up: "Which specific tools do you need integrations with? Can you share a recent workflow that wasn’t supported?"

How many followups to ask? Most surveys benefit from 2-3 follow-ups per key question. It’s plenty to get detailed context without tiring your respondent. With Specific, you can set your own follow-up depth or stop asking once you have the information you need.

This makes it a conversational survey. Instead of a static form, you create a flowing, responsive interview that adapts to each respondent—building trust, encouraging elaboration, and surfacing nuances you’d miss in a form.

Analyzing qualitative responses with AI is now easy; even complex, unstructured feedback is handled by tools like Specific’s AI survey analysis feature, which summarizes feedback and highlights key patterns instantly.

Follow-up questions are a new standard in survey design—try generating your next survey to experience how natural and insightful automated follow-ups can be.

How to write a prompt for ChatGPT (or any GPT) for prospect survey about feature priorities

You don’t have to reinvent the wheel. Start with this simple prompt:

Suggest 10 open-ended questions for Prospect survey about Feature Priorities.

But context is everything—AI performs best when you share details about your product, audience, and goals. Refine the prompt like this:

I’m conducting a prospect survey to help us decide which features to prioritize for our SaaS analytics platform. Our target users are marketing teams in mid-sized e-commerce companies. Suggest 10 open-ended questions that will help us learn which feature priorities matter most and why.

After the AI generates your list, organize it with:

Look at the questions and categorize them. Output categories with the questions under them.

From there, focus on critical areas by prompting:

Generate 10 questions for the category "Workflow automation features".

What is a conversational survey?

Conversational surveys use chat-like interfaces and AI-powered probing to collect feedback just as a skilled interviewer would. Unlike clunky forms or checkboxes, AI survey generators like Specific carry a true conversation—unknotting ambiguous replies, personalizing follow-ups, and making the whole process feel human and engaging.

Let’s break it down—here’s how traditional/manual survey building stacks up against AI-driven survey generation:

Why use AI for prospect surveys? Because conversational surveys consistently outperform static forms. Completion rates are up to 40% higher and response data has 25% fewer inconsistencies, making insights more reliable for product teams. [5] The AI survey example you build in Specific is tailored, dynamic, and structured for analysis—and thanks to features like the AI survey editor and instant feedback analysis, you keep iteration fast and easy.

If you want step-by-step guidance, check out this article: How to create a prospect survey about feature priorities.

With Specific, you’ll always have best-in-class user experience—prospects enjoy responding, and your team gets richer, cleaner insights, faster.

See this feature priorities survey example now

You can uncover what actually matters to prospects—faster, easier, and more naturally—by using these conversational AI survey questions. See how you can capture higher response rates and richer feedback with automated follow-ups and instant analysis.