Survey template: Prospect survey about decision maker authority

Want deeper insights on Decision Maker Authority from your prospects without wasting time? Use and try this AI survey template—it’s powered by Specific, the leader in conversational surveys, and makes feedback collection smoother than ever.

What is a conversational survey and why AI makes it better for prospects

Traditional forms just aren’t cutting it when it comes to engaging prospects or digging into decision-making authority. Building a Prospect Decision Maker Authority survey by hand takes too long and usually gives you bland, incomplete answers. Enter AI survey generators—like what we use at Specific—which make the whole process easier and way more effective.

Conversational surveys are genuinely different. They feel more like a two-way chat than a boring form. Research shows that conversational surveys—especially those using AI—achieve completion rates of 70% to 90%. For comparison, static forms often slump along with rates of just 10% to 30% [1]. AI-powered tools aren’t just faster: they’re dramatically more engaging for your prospects and much better at pulling out rich context from nuanced responses—no matter how complex the topic.

Why use AI for prospect surveys?

• Faster setup: Build your survey in minutes, not hours.

• Quality responses: AI-driven follow-ups help prospects clarify their thinking and give you better answers [2].

• No more manual tweaking: The AI asks smart questions and follows up where it matters, right inside the conversation.

At Specific, we focus on experience: our conversational survey templates keep things simple, smooth, and intuitive—whether you’re creating the survey or asking a prospect for their time. Dive deeper into what questions to ask in a Decision Maker Authority survey for prospects—or if you want to create something custom, check out our AI survey generator.

Automatic follow-up questions based on previous reply

What really makes the difference in AI-powered conversational surveys is the ability to ask meaningful follow-up questions—automatically, in real time, and based entirely on the prospect’s last answer. Specific’s AI probes for context just like a top-notch interviewer, leading to richer insights about who really holds decision-making power and how those decisions actually play out in target organizations.

Think about the alternatives—if you skip follow-ups, you risk collecting vague responses that leave you with unanswered questions. Here’s what that can look like:

• Prospect: “Our CEO usually approves our tech purchases.”

• AI follow-up: “Got it—besides the CEO, are there other team members or departments involved in the decision process?”

Without that follow-up, you might miss the fact that procurement or IT actually plays a big role, too. Automation here isn’t just a time saver—it prevents tedious back-and-forth emails and makes the survey feel like a natural conversation. Want to try this experience yourself? Generate your own survey and watch how Specific’s automatic AI follow-up questions work in real time.

Follow-ups are what transform a static survey into a true conversation—a real conversational survey.

Easy editing, like magic

No more logging hours fiddling with form fields or long survey builders. With Specific, editing your Decision Maker Authority AI survey template is as easy as chatting with a smart assistant. Just tell the AI what changes you want (in plain language) and it instantly updates your template using its expert-level experience—whether you need to reorder questions, add clarifying instructions, or tweak tone. Make edits in seconds with zero friction. Explore the power of our AI survey editor.

Delivery methods: in-product or sharable landing pages

You’ve got options for getting your Decision Maker Authority survey in front of prospects, and both are built right into Specific:

• Sharable landing page surveys

  – Perfect if you want to send a unique link by email, LinkedIn, or other channels. Great for targeting prospects outside your product or when you want to collect feedback from many different companies at once.

• In-product surveys

  – Best for SaaS products or apps serving prospects or trial users directly. Deliver a conversational survey as a widget inside your product interface—just when they’re thinking about buying or evaluating your solution.

For Decision Maker Authority, page-based sharing is ideal for early-stage outreach, but in-product targeting can uncover who’s influencing the purchase when your prospect is trialing or exploring your software. You can also review how to create a Prospect Decision Maker Authority survey for more delivery ideas.

Analyze survey responses instantly with AI

Skip the spreadsheets and manual number crunching—Specific’s AI survey analysis gives you instant summaries of every response, automatic detection of common themes, and highlights key blockers or power players in the decision process. With AI survey response analysis, you can even chat directly with an expert system about your results, helping you move from raw feedback to actionable insight in moments. Explore more on how to analyze Prospect Decision Maker Authority survey responses with AI, or dive into the dedicated AI survey analysis feature.

Use this Decision Maker Authority survey template now

Start collecting richer, more contextual insights from prospects today. Specific’s conversational AI survey template makes it effortless—smart follow-ups, easy editing, instant analysis—so you focus on what matters: understanding real decision-making authority.