Survey example: Prospect survey about decision maker authority

This is an example of an AI survey about decision maker authority, built specifically for prospects. If you want to see how a conversational AI survey works, see and try the example now.

Building effective prospect decision maker authority surveys is tough: most tools are clunky, boring for users, and miss the follow-up that reveals what actually matters.

Specific makes survey creation—and meaningful analysis—effortless. Every tool here is part of the Specific suite, trusted by teams who want real insight from real conversations.

What is a conversational survey and why AI makes it better for prospects

If you’ve ever tried designing a survey for prospects about decision maker authority, you know the pain: it’s hard to get nuanced answers or even basic context about who actually influences decisions at your target companies. Manual survey forms lead to bland responses and high drop-off rates. That’s where an AI survey generator changes the game.

Conversational surveys—especially those powered by AI—feel more like a real chat. Instead of a long form, prospects get smart, adaptive questions that dig deeper and clarify vague or incomplete answers. We see more engagement, richer data, and an experience people don’t mind completing. In 2024, 78% of organizations reported using AI in at least one business function, with organizations seeing measurable gains in both productivity and data quality. [1]

Traditional, static survey forms force respondents through a fixed list of questions. If someone gives a half-answer, you’re stuck. With Specific, our AI follows up, probes for specifics, and adapts its line of questioning, making the entire process smoother—and a lot more insightful.

Why use AI for prospect surveys?

• Prospects respond more eagerly to conversations than to static forms

• AI can clarify edge cases and probe why a prospect answered a certain way

• Better context leads to superior qualification and targeting

Specific sets the standard for conversational surveys, creating an experience that’s as easy for you to build as it is for prospects to complete. Our AI survey example uses adaptive logic to ensure every response is genuinely useful. Curious about which questions work best? Check out our tips on best questions for a prospect survey about decision maker authority.

If you want to learn more about conversational AI surveys or create your own, see our AI survey generator.

Automatic follow-up questions based on previous reply

The magic of Specific’s conversational surveys comes from AI-driven follow-up questions that adjust in real time. When a prospect gives an unclear, partial, or ambiguous answer, AI acts like a thoughtful interviewer, guiding the respondent to provide the missing details. This dramatically cuts down on back-and-forth emails or calls—which nobody wants anyway.

• Prospect: “Our decisions are made by the leadership team.”

• AI follow-up: “Can you share who’s typically involved in the final sign-off for new purchases?”

• Prospect: “It depends on the budget.”

• AI follow-up: “Are there threshold levels when a different person or team signs off on a purchase?”

Without these follow-ups, you’re left with surface-level data that makes it nearly impossible to qualify leads or map out a sales strategy. With AI follow-up questions, every conversation gets the granularity needed—instantly.

Automated follow-ups make the survey feel like an actual conversation, not an interrogation. Want to see how that feels? Try generating your own survey or learn more about this feature on our automatic AI follow-up questions page.

It’s this natural back-and-forth that makes a survey truly conversational, not just another form with a new skin.

Easy editing, like magic

Editing your AI survey example is seamless with Specific. Tell the AI—in simple chat language—what you want to update, add, or remove in your survey. Want to tweak the wording of a question, insert a new probe, or adjust the tone for a prospect audience? The AI survey editor handles all the details instantly, drawing on expert knowledge to upgrade your survey in seconds. No need for tedious form builders or navigating clunky interfaces. For even more advanced editing, try out our AI survey editor.

Delivery options for prospect decision maker authority surveys

Reaching prospects with your decision maker authority survey is simple and flexible. Choose the method that fits your strategy or audience best:

• Sharable landing page surveys: Perfect for outbound email campaigns, LinkedIn outreach, or communities where your prospects gather. Send a link—they land directly into a seamless, branded survey experience that feels familiar (especially for B2B and sales-led environments).

• In-product surveys: Ideal for SaaS tools or platforms where prospects are active users. Trigger in-app surveys based on user actions, like account creation, demo request, or specific interactions, to gather insights about decision maker authority when intent is at its peak.

For most qualification and authority mapping, landing page surveys give you the widest reach, but in-product targeting lets you capture feedback at exactly the right moment without interrupting your users’ flow.

AI-powered survey analysis in seconds

Once responses come in, Specific instantly summarizes each reply, extracts key themes, and finds actionable insights—no spreadsheets or manual sifting. Our AI survey analysis automatically detects topics across responses, highlighting who’s really in charge of decisions and what drives authority shifts among your prospects.

Interrogate the data by chatting directly with our AI, using our AI survey response analysis feature. For a deeper dive into best practices, see our article covering how to analyze prospect decision maker authority survey responses with AI.

This is what modern automated survey insights and analysis should feel like: immediate, visual, and designed for busy teams who want to take action quickly.

See this decision maker authority survey example now

Ready to experience a truly conversational survey? See this AI survey example in action, and discover how Specific transforms the way you map decision maker authority among prospects—fast, accurate, and engaging every step of the way.