Survey template: B2B Buyer survey about pricing model preferences

Understanding B2B buyer pricing model preferences is tough when decisions get complex and old-school surveys fall flat. That’s why we built a conversational AI survey template with Specific—so you can finally get clear, actionable feedback fast. Ready to uncover deep insights? Use and try this template now.

What is a conversational survey and why AI makes it better for B2B buyers

Getting meaningful answers from B2B buyers about pricing models isn’t as simple as it sounds. Traditional surveys force buyers into static questions and generic multiple choice lists—resulting in vague, incomplete, and sometimes unusable data. But the conversational survey changes all that, letting you connect in a natural, chat-like flow where buyers answer honestly and elaborate easily. Combine this with an AI survey generator, and things get even better.

Instead of slogging through form builders, you chat with Specific’s AI survey builder, describing what you want to learn. The AI crafts expert-level questions tailored to B2B buyers, and launches a smooth conversational flow that feels like talking to a real person. The experience is engaging for buyers, and the insights are vastly richer.

Why use AI for B2B buyer surveys?

• Buyers are busier and more distracted. Conversational surveys grab and keep their attention.

• AI survey templates let you adjust tone, logic, and questions quickly, not days later.

• You get nuanced answers on complex pricing preferences, not just binary choices.

We’ve seen the trend: AI adoption is everywhere. McKinsey reports 78% of organizations have integrated AI into at least one business function, with IT and marketing leading the way [1]. Why not data collection, too? Specific delivers best-in-class conversational survey UX, keeping insights fresh and buyers engaged. For ideas on crafting even better questions, see our guide on best questions for B2B buyer pricing model surveys.

Automatic follow-up questions based on previous reply

Usually, if you ask a B2B buyer about their pricing preferences, blunt forms or static questions miss the real why. Maybe you’d email later to clarify—but that costs time and motivation for everyone. With Specific, AI-driven follow-up questions probe the buyer’s previous answer like a top-tier interviewer, right in the survey, surfacing richer context and deeper insights. The AI listens, nudges, and asks clarifying questions instantly.

Here’s what happens if you skip follow-ups:

• B2B Buyer: “I like annual pricing.”

• AI follow-up: “What makes annual pricing preferable for your team compared to monthly billing?”

Without follow-ups, you might get vague answers that don’t inform your product or sales strategy. AI makes the conversation flow naturally, encouraging B2B buyers to explain their thinking—and giving you data you can actually use. Curious? Try generating your own survey and see the difference in conversation depth and value.

Automatic, intelligent follow-up questions transform your form into a real conversation, making it a true conversational survey.

Easy editing, like magic

Editing your AI survey template is as simple as chatting. Tell the AI survey editor what you want—“Make the tone more formal,” or “Add a multiple choice for company size”—and AI updates the template instantly, using expert logic. No more manual rewrites or hunting for obscure settings. You tweak, AI polishes, and your survey is ready in seconds.

Flexible ways to deliver your B2B buyer survey

The beauty of Specific’s conversational surveys is that they work anywhere your B2B buyers prefer:

• Sharable landing page surveys — Best for sending surveys via email, LinkedIn, or a sales sequence. Imagine reaching a cohort of B2B buyers post-demo and instantly collecting their pricing model preferences.

• In-product surveys — Embed a survey directly within your SaaS platform or app, targeting buyers while they’re using your product. For example, trigger the pricing survey after buyers complete a trial or request a quote, catching them when their feedback is fresh and top-of-mind.

For most B2B pricing feedback loops, landing page distribution works great—send it to shortlists, buyers' groups, or self-serve demo users. But if you want in-context, in-app signals from users right after a key event, in-product delivery is a game-changer.

Instant AI survey analysis—no spreadsheets needed

Once answers start rolling in, AI survey analysis kicks in automatically. Instead of slogging through csv files, responses are instantly summarized, themes detected, and key insights surfaced—with the ability to dig deeper by chatting with AI about your results. This is true automated survey insight—no tedium, just clear, actionable answers.

If you want a step-by-step guide, check out our article on how to analyze B2B buyer pricing model preferences survey responses with AI. Get feedback, spot trends, and move faster.

Use this pricing model preferences survey template now

Don’t miss out on buyer insights that can reshape your sales, features, and pricing—start using this conversational AI survey template and get honest B2B feedback in record time. Tap into the advantages of fast, expert-built surveys and transform how you understand your buyers.