This article will guide you step-by-step through creating a B2B buyer survey about pricing model preferences. With Specific, you can build a survey in seconds using AI—no manual setup or guesswork required.
Steps to create a survey for B2B buyers about pricing model preferences
If you want to save time, just generate a survey with Specific. You can use the AI survey builder to handle everything in seconds.
Tell what survey you want.
Done.
Honestly, you don't even need to read further. When you use AI, it will create B2B buyer surveys using expert knowledge automatically—and, crucially, it’ll even ask smart follow-up questions to capture actionable insights. You’ll save hours and get deeper information without extra effort.
Why surveys on B2B buyer pricing preferences matter
If you’re not capturing B2B buyer feedback on pricing models, you’re missing essential signals. The importance of B2B buyer recognition surveys comes down to understanding real market needs and reducing risk in your next pricing move.
75% of trade buyers prefer B2B platforms that offer transparent pricing models, showing just how critical clear pricing information is when building trust and speeding up decisions. If you don’t ask, those buyers may quietly choose another vendor who does. [1]
46% of B2B buyers actively seek out detailed pricing breakdowns when evaluating vendors, making it vital to understand exactly what information they’re looking for. [3]
Not conducting these surveys means you’re likely missing problems like inaccurate pricing, which 40% of buyers cite as their top frustration in B2B shopping. This directly impacts your win rate and reputation. [2]
These numbers prove it: if you aren’t regularly checking in with buyers about their pricing model preferences, you’re losing trust, deals, and insights competitors can grab first. Explore deeper on the benefits of B2B buyer surveys.
What makes a good survey on pricing model preferences
The best B2B buyer surveys focus on clear, unbiased questions and a friendly tone. You want your respondents to feel like they’re having a conversation—not an interrogation—so they share their honest pricing preferences without holding back.
Here’s a quick comparison to spot what works and what doesn’t:
Bad practices | Good practices |
|---|---|
Leading or confusing language | Clear, unbiased phrasing |
Cold, robotic instructions | Conversational, friendly approach |
One-size-fits-all questions | Contextual follow-ups to dig deeper |
The real test for a B2B buyer survey isn’t just how many people respond—it’s the quantity and quality of the insight. If you only get short or vague answers, or a low response rate, your survey isn’t working. But when you combine smart question design and seamless follow-ups, you unlock gold-standard insights with high participation.
Question types and examples for B2B buyer pricing model surveys
Not every survey question type fits every goal. The best B2B buyer pricing preference surveys blend open-ends, multiple choice, NPS, and intelligent follow-ups for a fuller picture. Explore detailed examples and strategies in our guide to the best survey questions for B2B buyers.
Open-ended questions let buyers express problems, preferences, or deal-breakers in their own words. Use these to start conversations and surface language you didn’t expect, especially when launching a new pricing model:
“What’s the biggest challenge you face with current pricing models in our industry?”
“If you could change something about our pricing, what would you change and why?”
Single-select multiple-choice questions are perfect when you need structured responses to compare across buyers, or want to present common pricing options for validation.
Which of the following pricing models do you prefer for solutions like ours?
Per-user/month subscription
Usage-based pricing (pay as you go)
Flat-rate annual plan
Custom quote
NPS (Net Promoter Score) question measures loyalty and pricing satisfaction in a single question. It’s great for benchmarking changes over time, or after introducing new pricing. Want to see an NPS survey live? Generate an NPS pricing survey instantly.
How likely are you to recommend us to another company based on our current pricing model? (0—not at all likely; 10—extremely likely)
Followup questions to uncover "the why" are critical for surfacing context or objections. They’re especially useful right after a buyer answers something ambiguous or surprising. Let’s say someone picks “usage-based pricing”—now is your moment to ask why, or what hesitations they have:
“Can you tell me what makes usage-based pricing a better fit for your procurement process?”
“What features or support would give you more confidence in our pricing?”
These followups are where conversational surveys shine. For even more question tips and ready-made prompts, see our guide to B2B buyer pricing model surveys.
What is a conversational survey?
A conversational survey uses a chat-like format that feels more natural and human than traditional web forms. Instead of static pages, every response can trigger clarifying or thoughtful follow-ups in real time. With an AI survey generator, you shift from tedious manual setup to an interactive creation process—just describe your survey in plain language and the AI assembles it instantly.
Here’s a quick comparison:
Manual survey creation | AI-generated survey with Specific |
|---|---|
Write every question yourself | Describe your goal, AI creates expert questions |
No built-in follow-ups | Automatic context-based follow-ups |
Static form, often boring | Engaging, chat-like experience |
Painful edits process | Edit entire surveys via chat in seconds |
Why use AI for B2B buyer surveys? You save hours every time—no more guessing about best practices or reworking spreadsheets. An AI survey example is live in seconds and tailored for conversational depth, resulting in higher-quality responses and participation. Plus, Specific offers world-class user experience in conversational surveys, keeping the feedback journey smooth and comfortable for everyone. For a hands-on guide, check out our how-to on analyzing B2B buyer responses.
The power of follow-up questions
If you’re not using follow-up questions, you’re leaving valuable context on the table. When someone gives you a two-word answer to a complex question, you need to ask “Why?” or clarify what they mean, right away. That’s where Specific’s automated AI follow-up question feature changes the game. Our AI agent asks smart, context-aware follow-ups in real time—like an expert interviewer—getting to the “why” behind every “what”. Conversations feel natural, and you gather insights no static form could ever surface. Automated followups mean you don’t have to send another email or phone call just to clarify a point.
B2B Buyer: “I prefer custom quotes.”
AI follow-up: “Could you share what aspects of custom quotes give you more confidence than fixed rates?”
How many followups to ask? We find 2–3 context-aware follow-ups are usually enough to get full clarity. You should always have the option to skip further probing once you hit the core insight—Specific lets you set that up, so the conversation never drags.
This makes it a conversational survey: The back and forth turns simple surveys into meaningful dialogues and that’s what gets respondents to reveal the real story.
AI text analysis, survey insights, response summaries: Even if you have tons of rich, unstructured answers, analyzing them is a breeze. With AI-powered response analysis, you’ll uncover patterns and top objections fast—learn more in this analysis guide.
This style of follow-up is new tech—try generating a survey to see how much richer your insights get when the AI handles the follow-up for you, instantly.
See this Pricing Model Preferences survey example now
See first-hand how a modern B2B buyer pricing survey works—with smart questions, real-time followups, and easy, conversational feedback. Create your own survey now and start capturing insights that fuel smarter pricing decisions.