Survey example: SaaS Customer survey about performance

This is an example of an AI survey about performance for SaaS customers—see and try the example to experience a better way to collect feedback.

Creating an effective SaaS customer performance survey is challenging: response rates are low, and responses often lack detail or clear context.

We know these challenges well at Specific. All the tools and features you’ll see here are built by Specific to help you run smooth, insightful, and engaging conversational surveys.

What is a conversational survey and why AI makes it better for SaaS customers

Gathering actionable feedback from SaaS customers about performance has always been tough. Traditional surveys often feel like a chore, leave participants unengaged, and produce lackluster results; respondents may abandon them, and you’re left wishing for more insight.

This is where a conversational survey—powered by AI—changes the game. Unlike rigid forms, conversational surveys feel more like real dialogue. Responses improve when questions adapt to answers in real time. You get context, depth, and honesty.

Let’s put the difference in perspective:

Why use AI for SaaS customer surveys?

• Higher response and completion rates: AI-driven conversational surveys can achieve a completion rate of up to 90%, far outpacing traditional survey forms. [2][3]

• Better data quality: Adaptive follow-ups reveal deeper motivations and pain points.

• Faster survey creation and iteration: You can go from idea to live survey in a fraction of the time—no complex setup or guesswork required. Start with this AI survey builder or check this preset survey for SaaS customers about performance.

At Specific, we’ve obsessed over delivering an experience that’s actually enjoyable for both creators and respondents. Our conversational surveys blend the best of chat with targeted, expert-driven research know-how.

For inspiration on what to ask, check out the best questions for a SaaS customer performance survey.

Automatic follow-up questions based on previous reply

The real magic of conversational surveys comes from automatic AI-powered follow-up questions. At Specific, our AI probes further when an answer is short or unclear, just like an expert researcher would—except it happens instantly, in the flow of the chat. This means you never have to chase users for clarification via email or worry about vague replies in your data.

Here’s how traditional vs. conversational process can play out:

• SaaS customer: “The dashboard is slow.”

• AI follow-up: “That sounds frustrating! Is the slowness a recent change, or has it always felt slow to you?”

Without smart follow-ups, you might end up with dozens of short, incomplete responses like “It’s fine,” or “Not fast enough,” with no real insight on what needs fixing. Our AI untangles these cases, extracting meaningful context and specifics on the spot.

Try generating a survey with Specific or see this AI survey example in action—it’s an entirely new way to get high-quality feedback from SaaS customers, especially around performance.

This technology transforms the process into a real conversation, not just a cold series of checkboxes. That’s what makes it a conversational survey.

Read more about this feature in automatic AI follow-up questions.

Easy editing, like magic

Editing your survey with Specific is as simple as chatting. Want to add a question, change the language, or adjust the follow-up intensity? Just describe your idea: the AI survey editor takes care of the rest, making complex changes instantly with expert precision. There’s no tedious manual structuring, just clear instructions and fast results. You can make updates in seconds—expert-level, stress-free survey building.

Learn more about how this works in the AI survey editor.

Flexible delivery to SaaS customers—landing page or in-product

How you deliver the survey can make all the difference to your response rates and context. With Specific, you can:

• Sharable landing page surveys: Perfect if you want to reach SaaS customers by email, support chat, or even social media. Just send a link—ideal for when you need a one-off or broad audience pulse about performance.

• In-product surveys: Embed the survey directly into your SaaS app, surfacing feedback requests at the precise moment users are experiencing your product’s performance. This method is highly contextual, driving even higher completion rates (up to 90%) [2] and deeper responses since users respond while problems or delights are fresh.

For performance-focused SaaS customer research, in-product surveys often yield the best blend of volume and contextual detail, but landing pages still provide reach across broader, external customer groups.

For more tips on building and launching a performance survey for SaaS customers, see how to create a SaaS customer survey about performance.

Automated AI survey analysis and insights

Once responses roll in, don’t waste hours sifting through data or building spreadsheets. Specific’s AI-powered survey analysis instantly summarizes individual feedback, detects topics, and finds key themes—no matter how many replies you get. You can chat with the AI about the results and drill into performance trends or discover emerging issues in a fraction of the time.

If you want to dive deeper, see our guide to how to analyze SaaS customer performance survey responses with AI. The platform handles everything from surface patterns to detailed conversation-level insight, saving you time and surfacing what matters most.

See this Performance survey example now

Experience how a conversational AI survey drives more engaged responses, context-rich data, and instant, actionable insights—see the performance survey example and transform your SaaS customer feedback process.