Survey example: Hotel Guest survey about digital key experience

This is an example of an AI-powered conversational survey for hotel guests to capture feedback on the digital key experience—see and try the example.

Creating effective hotel guest digital key experience surveys can be tricky: many tools feel clunky, don’t follow up for clarity, or fail to engage busy travelers.

Specific helps hotels and researchers launch smarter, more insightful guest surveys using AI, standing out as a leader in conversational feedback collection.

What is a conversational survey and why AI makes it better for hotel guests

We know collecting honest, useful feedback from hotel guests is tough. Traditional surveys are long and impersonal, leading to low engagement, skipped questions, and incomplete answers. But AI survey generators transform this process—making it fast, clear, and personal.

A conversational survey is designed to feel like a natural chat—not a dry web form. Our AI surveys adapt as guests respond, dig deeper with relevant follow-ups, and engage people the way a skilled researcher would. For hotel guests, it’s a breath of fresh air—a brief, respectful conversation that delivers more insight with less friction.

Here’s how the AI approach outshines manual survey methods:

Why use AI for hotel guest surveys?

• Engagement: Respondents are more likely to finish a conversational survey vs. a tedious web form.

• Clarity: The AI asks clarifying questions in real time, getting to the “why” behind responses.

• Speed: You can generate, edit, and publish an expert survey in minutes—no research background required.

Specific offers best-in-class user experience in conversational surveys, making the feedback process smooth and even enjoyable for both creators and hotel guests. Given that 93% of guests who tried digital check-in were satisfied or extremely satisfied—and even rated hotels higher overall when digital keys were in use [1], getting quick feedback about the digital key experience isn’t just helpful—it’s critical for keeping satisfaction high. When 64% of guests say they want keyless entry [3], conversational surveys keep you ahead of these expectations.

Want to explore more question best practices? Check our tips on best questions for hotel guest digital key experience surveys or dive into how to create a guest digital key feedback survey from scratch.

Automatic follow-up questions based on previous reply

What truly sets a conversational survey apart is Specific’s powerful AI-driven follow-up engine. As soon as your hotel guest responds, AI instantly asks smart, context-aware questions in real time—just like an expert interviewer—so vague replies become actionable insights.

Without follow-ups, here’s what you risk:

• Hotel guest: “The digital key was fine.”

• AI follow-up: “Could you share what made the digital key experience just ‘fine’? Was there anything you expected but didn’t get?”

Manual surveys rarely get this deep. Otherwise, you’d spend days circling back by email, or worse, settle for incomplete answers. Automated, targeted follow-ups save hours and make every response count.

These follow-up questions are a new standard in survey research. I highly recommend generating a survey and experiencing just how personalized your feedback collection can be. See more about how Specific does this on our automatic AI follow-up questions feature page.

Every time a survey uses contextual follow-ups, it becomes a true conversation—a conversational survey in the full sense.

Easy editing, like magic

We’ve all battled clunky survey builders, but Specific flips the script. Just type what you want to change or add, and the AI survey editor will update the survey instantly, leveraging expert knowledge and best practices. No drag-and-drop, no endless menus—just clear instructions and smart results in seconds.

This makes refinement a breeze, whether you’re tweaking questions or adapting for a special guest segment. Test new directions, iterate on tone, or tailor for multiple languages—just by chatting. Explore this workflow in our AI survey editor.

Survey delivery: landing page or in-product

You can deliver your hotel guest digital key experience survey where it makes the most sense—either via a sharable landing page or directly in your app. Here’s how each method supports your feedback goals:

• Sharable landing page surveys—perfect for post-stay emails or text outreach, letting hotel guests share their digital key feedback even after they’ve checked out.

• In-product surveys—ideal for collecting instant feedback right inside your guest app as soon as the digital key is activated or used. This context is crucial for understanding “in the moment” impressions and issues.

For the digital key experience, in-product surveys capture guests while their memory is fresh, but landing page surveys work well for a follow-up after their stay.

Analyzing responses with AI survey analysis

Specific’s AI-powered analysis turns survey responses into insights within seconds. Automatic topic detection and instant summaries let you skip manual spreadsheet work and dig straight into what matters: actionable insights. You can even chat directly with the AI about your results, asking for trends or comparing feedback across guest segments—this is what analyzing survey responses with AI is meant to be.

Learn more about how to analyze hotel guest digital key experience survey responses with AI, or see the in-depth features in our AI survey response analysis overview.

See this digital key experience survey example now

Don't miss your chance to try a smarter, more conversational, and actionable survey—see this digital key experience survey example in action and discover how effortless true guest feedback can be.