Survey example: Ecommerce Shopper survey about product discovery

This is an example of an AI survey example — a conversational survey for Ecommerce Shoppers about Product Discovery. If you want targeted feedback, see and try the example yourself.

Getting shoppers to open up about their real product search experiences can feel impossible with old-school forms. The challenge: most Ecommerce Shopper Product Discovery surveys end up too shallow to guide improvements where they matter.

We’ve seen this pain point over and over. At Specific, we redesign surveys with AI so teams can actually understand what really drives buying decisions and online shopping behaviors.

What is a conversational survey and why AI makes it better for ecommerce shoppers

Traditional surveys frustrate both researchers and Ecommerce Shoppers. Open-ended forms overwhelm respondents, and rigid multiple-choice questions miss crucial context. The biggest challenge? Getting beyond surface-level answers—especially when Product Discovery is so nuanced and online shoppers have high expectations.

AI survey generators transform this experience. Instead of static lists, you get a dynamic chat—questions flow, and real context emerges. Manual survey creation can be tedious, error-prone, or require hours of setup to handle complex probing. With AI, producing a nuanced, high quality Ecommerce Shopper Product Discovery survey is as simple as giving a prompt.

Why use AI for Ecommerce Shopper surveys?

• 61% of shoppers would let an AI shopping assistant guide them when they're unsure—signals a shift towards more interactive feedback formats. [1]

• Conversational surveys with proactive follow-ups boost completion rates and surfacing key frustrations—think of all the insights you’d miss with static multiple-choice questions.

• Best-in-class AI survey maker lets you adapt tone, language, and probing style to fit even the busiest shopper’s flow.

Specific delivers these benefits as a seamless, mobile-first chat—making every conversation feel effortless for both shoppers and survey creators. If you’re curious about the best questions to ask, see our guide on expert questions for Ecommerce Shopper Product Discovery surveys.

Automatic follow-up questions based on previous reply

Here’s where it becomes a real conversation. With Specific, AI listens like an expert interviewer—analyzing answers and probing deeper to uncover motivations, blockers, or unique use cases. Custom follow-ups happen instantly, without stressful back-and-forth via email or manual review.

• Shopper: "I couldn’t find the product I wanted."

• AI follow-up: "Was it a problem with the search bar, product filters, or something else? Can you tell me more about where you got stuck?"

Without this probing, you’re left guessing—was it a tech issue, a confusing UX, or just a missing item? Automated follow-up turns ambiguity into clear, actionable detail. See how it works in depth on our page about AI follow-up questions.

Follow-ups are the secret sauce. They reduce survey fatigue, keep shoppers engaged, and make sure every response is understood. Try generating your own conversational survey to experience the difference.

These automatic follow-ups make it a true conversational survey—so you don’t lose context and always get the “why” behind the “what.”

Easy editing, like magic

Editing your survey doesn’t need to be a headache. With Specific’s AI survey editor, just chat: say how you want a question changed, ask for a new follow-up, or tweak the language. The AI updates the survey instantly—no clunky menus or endless clicking.

It’s effortless. In seconds, you move from draft to deployment—AI brings expert knowledge and does the repetitive work, freeing you to focus on strategy and insight. If you want a fully custom survey for another purpose, use our AI survey maker from scratch.

Survey delivery: embed or share a link

You want feedback wherever shoppers are. With Specific’s conversational survey delivery, choose the best-fit for your flow:

• Sharable landing page surveys: Perfect for email outreach, post-purchase feedback, or inviting segments of your audience to share their Product Discovery experience after a campaign.

• In-product surveys: Embed directly into your webshop—capture real time insights as shoppers explore, search for, or fail to find products. Super useful for understanding why 70% of shoppers use site search, but up to 68% might abandon carts due to poor discovery flows. [2]

For Product Discovery with Ecommerce Shoppers, in-product surveys shine—survey people during their actual journey, at the moment of friction or delight. But both methods can work in tandem, adapt to your needs, and maximize response quality.

Related: If you’re ready to build your own Ecommerce Shopper Product Discovery survey, see our step-by-step guide on how to create an AI survey.

AI survey analysis: instant insights, zero spreadsheets

Don’t let crucial feedback drown in raw text. Specific’s AI survey analysis instantly categorizes and summarizes every response, spots recurring themes, and highlights actionable insights—so you know what’s driving behavior and where shoppers get stuck. Key features include:

• Automatic topic detection for open-ended and multiple-choice answers

• Chat-based analysis—ask the AI “What are the biggest blockers shoppers mention?” or “Which discovery moments led to a purchase?”

This is how you get from data collection to business impact in minutes, not weeks. Learn more about how to analyze Ecommerce Shopper Product Discovery survey responses with AI—and see why 79% of users leave if they can’t find what they want immediately, highlighting the value of rapid insight. [3]

See this product discovery survey example now

Jump in to see and try this Ecommerce Shopper Product Discovery AI survey example—experience a truly conversational survey, with real-time follow-up, effortless editing, instant delivery, and analysis powered by real AI. Get the insights you need to create a seamless journey for every shopper, right where decisions happen.