Survey example: B2B Buyer survey about vendor selection criteria

This is an example of an AI survey for B2B buyers about vendor selection criteria—see and try the example to experience a smarter approach to gathering insights.

Building effective B2B buyer vendor selection criteria surveys is tough. Traditional forms rarely capture the nuance or depth needed for confident decision-making, leaving teams with incomplete data.

At Specific, we specialize in AI-driven conversational surveys that engage buyers in natural conversation, deliver richer context, and surface actionable insights automatically. Every tool here is part of Specific's platform, made for teams who need depth, not just data points.

What is a conversational survey and why AI makes it better for B2B buyers

Getting detailed, honest answers from B2B buyers about vendor selection criteria isn’t easy. Most buyers dread long forms and tend to skip nuanced responses. As a result, traditional surveys deliver only superficial signals, often missing out on why buyers picked— or ruled out—a vendor.

This is where AI survey generators change the game. A conversational survey example, powered by AI, mimics a real chat: questions flow one at a time, clarifying and probing for context. Respondents engage naturally, and follow-ups adapt to each answer. Instead of generic checkbox data, you get full stories.

Let’s break it down:

Why use AI for B2B buyer surveys?

• AI surveys adapt in real time. When a respondent mentions “integration” as key, the AI instantly digs deeper on that theme—no missed opportunities to learn what really matters.

• Modern digital experience increases engagement. In fact, 69% of B2B buyers say suppliers using modern digital tools and seamless online experiences are more appealing [1].

• AI survey examples unlock context you’d only get in a live interview—without the scheduling pain.

We built Specific for this very reason. Our conversational surveys make it easy for both respondents and survey creators. Learn more about building custom AI surveys for any buyer feedback scenario.

Automatic follow-up questions based on previous reply

Specific’s conversational surveys stand out because every response from a B2B buyer can trigger an instant, intelligent follow-up crafted by AI. This is the secret to collecting deeper context—impossible with static survey forms. The AI asks clarifying questions based on real answers, just like a skilled interviewer would, uncovering nuances that typical surveys miss.

• B2B Buyer: "We mostly select vendors who integrate with our CRM."

• AI follow-up: "Which integration features are most important for your workflow?"

• B2B Buyer: "Price is always a factor."

• AI follow-up: "Can you describe how price influences your final decision compared to support or features?"

Without these follow-up prompts, you'd end up with answers too vague to act on, often forcing you to send clumsy emails later for clarification. Now, you get complete context on the first pass—automatically. See how AI-powered follow-up questions work in practice, or generate your own survey to experience it directly.

Ultimately, follow-ups make the survey a true conversation—this is what makes it a conversational survey, not just a form.

Easy editing, like magic

Editing your B2B buyer survey has never been this fast. With Specific, you simply describe what you want to change in plain language—the AI survey editor handles the heavy lifting. You can add or reword questions, adjust tone, or set the depth of probing follow-ups. No need to tinker with logic or rebuild structures manually. AI edits your survey in seconds, so you can focus on what matters most: getting actionable buyer insights.

Easy survey delivery to B2B buyers

Reaching B2B buyers with vendor selection criteria surveys is seamless. With Specific, there are two main delivery options—both tailored to how buyers actually interact during their decision-making process:

• Sharable landing page surveys: Send a quick link via email, Slack, or LinkedIn. Perfect for when you’re running research across a broad audience—think outbound campaigns or following up post-demo. Over 68% of B2B buyers prefer to research purchases online and want an experience that matches their workflow [2].

• In-product surveys: Embed the survey directly in your software product or SaaS app. Ideal for catching decision-makers in real time as they engage with your platform, or for post-trial feedback.

Choose the approach that fits your vendor selection process, or run both in parallel for maximum reach. Each method is designed to match how B2B buyers research and engage with new vendors.

Instant AI survey analysis: actionable insights, no spreadsheets

Once results come in, analyzing survey responses with AI is effortless. Specific’s AI survey analysis summarizes qualitative replies, identifies key purchasing themes, and surfaces actionable, presentation-ready insights. Forget hours coding data—just chat with the AI for clarification or run deep dives, right in the platform. Features like automatic topic detection and instant summaries mean less manual sorting and faster “aha” moments. See how to analyze B2B buyer vendor selection criteria survey responses with AI and get the most from every interview.

See this vendor selection criteria survey example now

Explore this AI-powered B2B buyer survey for vendor selection criteria—see how a real conversational survey feels, from dynamic follow-ups to instant AI insights. Take the next step to start asking better questions and capturing actionable feedback, smarter and faster than ever.