Survey example: B2B Buyer survey about sales process experience

This is an example of an AI survey for B2B buyers about their sales process experience—see and try the example now.

Creating effective B2B buyer sales process experience surveys is tricky: there are often too many stakeholders, incomplete answers, and it’s tedious to follow up for deeper insights.

Specific makes this easy. Every tool and feature we mention here comes directly from Specific—built for meaningful, conversational feedback.

What is a conversational survey and why AI makes it better for B2B buyers

For B2B buyers, giving feedback about the sales process usually means clicking through static forms or replying to cold, impersonal emails. But with a conversational survey—especially one powered by AI—you get a dynamic, engaging experience that feels more like a real, thoughtful exchange and less like homework.

The challenge: Most B2B buyers—68% prefer to research purchases online rather than interact with a sales representative [1]—don't want to fill out generic surveys or repeat themselves to multiple vendors. You need a way to meet them where they already are: digital-first, self-guided, and expecting relevance.

Why use AI for B2B buyer surveys?

• AI-driven surveys save hours by instantly generating expert-quality questions relevant to real-world buying journeys.

• They adjust in real time, probing for detail where it matters and skipping what’s not relevant to your respondents.

• 80% of B2B buyers expect a personalized experience during purchase [2]. AI-powered surveys make that effortless with tailored questions and follow-ups.

With Specific, the whole experience is seamless: no clunky forms, just smart, responsive dialogue. That means higher participation rates and deeper insights—all thanks to a best-in-class conversational survey experience. You can read more about how to create a B2B buyer survey about sales process experience here or try our AI survey generator for custom needs.

Automatic follow-up questions based on previous reply

Think about trying to interpret terse feedback from a B2B decision-maker. Most surveys only scratch the surface and rely on manual follow-ups (if you bother at all). With Specific, our AI suggests smart, targeted follow-up questions that feel natural and capture the “why” behind every answer—in real time.

• B2B Buyer: “The buying process was fine.”

• AI follow-up: “What aspects of the process worked well for you? Was there anything that could have made it easier?”

Without these smart follow-ups, answers end up vague, leaving teams guessing. Instead of endless email threads or unscheduled calls, the AI does the probing live, reducing workload and surfacing rich details that actually move your understanding forward.

Follow-up logic is a new concept to most teams—give it a try in your next survey to see that this isn’t just a form, it’s truly a conversational survey. More about automatic AI follow-up questions here.

Easy editing, like magic

It’s simple to tailor your B2B buyer sales process experience survey with Specific’s AI-powered editor. You just chat with the AI, describe what you want changed—add a question, change the tone, focus on a certain step—and it instantly updates your survey using expert-backed logic. No technical know-how needed, and changes happen in seconds.

This lets you iterate surveys painlessly, even after you’ve launched, all thanks to the AI survey editor.

Flexible delivery: in-product and sharable landing pages

Reaching B2B buyers can require different approaches depending on your audience and where they best engage. With Specific, you can choose:

• Sharable landing page surveys: Perfect for sending surveys to buyers by email, sharing in Slack or LinkedIn, or including in QBR follow-ups. Just send a link—no logins required.

• In-product surveys: Ideal for SaaS and B2B tools. Place conversational surveys right where B2B buyers interact—after signup, following a purchase, or once they’ve completed a sales call—to capture their immediate experience and context while it’s fresh.

B2B sales process feedback often works best collected in the flow of daily buyer activity—so you get higher response rates and more authentic input. You can match delivery to the specific moment in their journey that matters most.

Analyze survey responses with AI—instant insights

AI in Specific doesn’t stop at asking questions—it also makes analyzing responses fast and bias-free. As soon as B2B buyers reply, our AI summarizes each answer, finds major themes across all feedback, and delivers clear, actionable insights—no spreadsheets or manual review needed.

Want to dig even deeper? Chat with the AI about your results, identify patterns, or ask for root causes—all within the same platform. For a closer look at what’s possible, explore our guide on how to analyze B2B buyer sales process experience survey responses with AI or visit the AI survey response analysis feature page.

See this sales process experience survey example now

Try this conversational sales process experience survey example now. See how AI-generated follow-ups and effortless analysis create a smoother, personalized experience for both B2B buyers and your team.