Survey example: B2B Buyer survey about onboarding expectations

This is an example of an AI survey about onboarding expectations made for B2B buyers—see and try the example for yourself.

Crafting meaningful, actionable B2B buyer onboarding expectation surveys can be daunting, especially when aiming for accuracy and rich insights without endless back-and-forth.

All tools you see here are part of Specific, designed with deep expertise in conversational feedback and AI-powered survey technology.

What is a conversational survey and why AI makes it better for B2B buyers

Most B2B buyer onboarding surveys miss the mark because they either ask generic questions or lack the ability to dig deeper when an answer isn’t clear. The result? Vague or incomplete information, lots of guesswork, and limited actionable insight. Traditionally, teams spend weeks looping people in, rewriting questions, and following up via endless email threads just to fill in the gaps.

Now, with AI survey generators like Specific, this entire process transforms into a simple, dynamic interaction. You describe who your respondent is and what you want to learn (for example, a B2B buyer’s onboarding experience), and the AI does the heavy lifting—designing both the conversation flow and smart follow-up probes. Not only does this make survey creation radically easier, it means higher engagement and far richer, more relevant results.

Let’s see a quick comparison:

Why use AI for B2B buyer surveys?

• Faster setup: No need for lengthy brainstorming or copy-pasting questions

• Deeper, contextual responses: AI probes for clarity, motivations, and specifics—in real time

• More engaging for respondents: Feels like a conversation, not a bureaucratic form

• Best-in-class experience: Specific’s conversational surveys are smooth and easy, increasing completion rates

AI-powered approaches aren’t niche anymore—78% of organizations have already integrated AI into at least one business function, and it’s especially prevalent in IT and customer-facing workflows like surveys and onboarding [1]. For more guidance on crafting the best questions for B2B buyer onboarding surveys, we’ve put together an expert guide.

Automatic follow-up questions based on previous reply

The key feature making this an actual conversational survey is Specific’s AI-driven follow-up questions. The AI listens to each response, then crafts clarifying or probing follow-ups on the spot—just like an expert interviewer, but automated and scalable. This uncovers the real "why" behind each answer, instead of settling for surface-level or ambiguous input.

Think of all the times you’ve received a reply that left you scratching your head, or had to send a follow-up email to clarify. Here’s what that looks like in practice for a B2B buyer onboarding expectations survey:

• B2B Buyer: “It was good, but could be better.”

• AI follow-up: “Could you share specifically which aspects of the onboarding process you felt could be improved and why?”

• B2B Buyer: “Support was a bit slow.”

• AI follow-up: “Can you describe a situation when support felt slow? How did it impact your onboarding timeline?”

This approach is a step-change from standard form surveys—rather than ending with incomplete data, you get a natural, smart conversation that’s both engaging for buyers and endlessly valuable for your team. You can read more about this in our guide to automatic AI follow-up questions—or try generating your own survey to see the difference.

AI-generated followups truly make the experience conversational. This means your onboarding expectations survey will feel like a chat—not a cold checklist.

Easy editing, like magic

Adjusting questions or tuning the flow is as easy as chatting with Specific’s AI survey editor. Want to reword a question, change the tone, or add a new probe? Just say what you want. The system instantly updates your survey, using its expert understanding of research design—no need to mess with complex forms or logic trees. Whether it’s small tweaks or complete rethinks, edits take seconds, not hours.

Survey delivery: landing page or in-product

Once your B2B buyer onboarding expectations survey is ready, how do you deliver it? With Specific, you have options matched to your workflow:

• Sharable landing page surveys: Perfect for sending via email, Slack, or embedding in newsletters. This is great when you want to reach buyers outside of your product or run targeted post-sale follow-ups.

• In-product surveys: Ideal for capturing expectations while buyers are actively onboarding in your SaaS app or self-serve portal. This context-rich timing leads to more accurate insights about onboarding friction and needs.

For most onboarding expectation use cases, in-product delivery (catching buyers in the moment) often provides the deepest context, but sharable links work well for larger-scale post-onboarding feedback. You can always choose what fits best.

AI-powered survey analysis: instant and actionable

When the survey responses roll in, Specific’s AI analysis tools immediately go to work. You get real-time summaries for every session, trend detection across all responses, and the ability to chat directly with AI to surface the "why" behind buyer expectations—all without spreadsheets, filtering, or manual work. With automatic topic detection and tailored insights, analyzing survey responses with AI is seamless and deeply actionable.

Curious how this works in detail? Check out our hands-on guide to how to analyze B2B buyer onboarding expectations survey responses with AI, or dive deeper into capabilities on our AI survey response analysis page.

See this onboarding expectations survey example now

Jump into the live B2B buyer onboarding expectations survey example—experience smart follow-ups, effortless editing, and AI-powered insights yourself. It’s the fastest way to rethink how feedback is done.