Survey example: B2B Buyer survey about decision making process

Here’s an example of a B2B buyer survey about the decision making process—crafted with a conversational AI survey builder. Go ahead and see and try the example to experience a smarter, more interactive approach.

Getting a B2B decision making process survey right is tough: respondents are busy, buying groups are complex, and static forms just don’t dig deep enough for real insights.

At Specific, we specialize in AI-driven conversational surveys that help you connect directly with B2B buyers and uncover what truly shapes their buying decisions. Every tool and example here is part of the Specific suite—so you’re exploring with the experts in this space.

What is a conversational survey and why AI makes it better for B2B buyers

Most B2B decision making process surveys fall flat because they ask the wrong questions, fail to adapt, or just feel like busywork for the respondent. Even the best forms can’t compete with an experience that feels like a real conversation with a smart human—one that knows how, when, and why to probe for more context.

Today’s B2B buying committee is larger and more selective than ever. The average B2B buying group involves 10–11 stakeholders—and that number climbs to about 15 for enterprise deals. 80% of B2B purchase decisions involve multiple stakeholders. [1] Amidst this complexity, a survey that adapts and clarifies in real time helps you understand not only what people think, but how those opinions are formed collectively and individually.

This is where an AI survey generator transforms the process:

• It quickly crafts expert-level, tailored questions by simply chatting with you.

• It makes surveys feel like real conversations rather than form-filling chores.

• It adapts in the moment, probing deeper or clarifying context on the fly.

Why use AI for B2B buyer surveys?

Traditional forms rarely capture complex buying journeys, but with an AI survey example, you get richer, nuanced answers—the kind of insights that drive action. 68% of B2B buyers say they prefer to research on their own before engaging with any sales team, so it’s critical to meet them where they are and in the style they prefer. [2]

Specific offers the best-in-class experience for conversational surveys: it’s smooth and natural for B2B buyers, and it helps the survey creator dig into the real heart of the decision making process. For more tips, check out best questions for B2B buyer surveys about decision making process or see how easy it is to create a B2B buyer survey with AI.

Automatic follow-up questions based on previous reply

Here’s the secret sauce: Specific’s AI doesn’t just ask questions and move on. It listens, identifies gaps or vague spots, and immediately asks smart follow-up questions—like a sharp researcher in a live interview. The AI dynamically adapts based on what each B2B buyer shares, surfacing the deeper story behind every response—especially when it comes to complex, multi-stakeholder decisions.

Without smart follow-ups, you get a lot of half-answers or shallow data:

• B2B Buyer: “We have an approval process for new tools.”

• AI follow-up: “Could you walk me through who typically gets involved in the approval process and any common bottlenecks?”

Automated follow-ups save massive time compared to messy email threads or manual review, and your results are clearer, more nuanced—and actionable. For more on how our follow-ups work, check automatic AI follow-up questions.

You can see for yourself: try generating a B2B buyer decision-making process survey and experience how these follow-ups deliver deeper, more conversational insights.

That’s the difference—these follow-ups make the survey a true conversation, not just a data collection form. It’s what defines a conversational survey example.

Easy editing, like magic

Editing your B2B buyer survey with Specific feels almost like magic—it’s as simple as chatting your desired tweaks. Just tell the AI what you want changed, added, or adapted, and the expert knowledge behind the scenes does the rest. No hunting for settings, no tedious reordering: edits happen in seconds. Learn more at our AI survey editor feature page.

Deliver your survey anywhere, anytime

Reaching the right B2B buyers at the perfect moment matters. With Specific, you get two flexible delivery methods, each designed for a different use case:

• Sharable landing page surveys:

  • Send the link to buyers engaged in online research (for example, after a webinar, demo request, or in follow-up emails).

  • Ideal when targeting multiple stakeholder groups who influence purchasing decisions, or when you want input from a distributed committee.

  • Share via email, social channels, or sales cadences—perfect since 68% of B2B buyers prefer to research on their own before talking to a rep. [2]

• In-product surveys:

  • Embed the AI survey directly in your SaaS product, website, or buyer portal.

  • Great when you want to capture buying decision insights at the point of engagement, e.g., after key feature trials, onboarding, or renewal flows.

Both methods are designed for frictionless completion, ensuring higher response rates from even the busiest buying committees.

Instant AI survey analysis—no spreadsheets needed

Once responses come in, analyzing survey responses with AI is effortless. Specific’s AI instantly summarizes each answer, finds key topics, and pulls out actionable insights—all without any manual effort. Curious about analyzing B2B buyer decision making process survey responses with AI? See our guide on how to analyze B2B Buyer Decision Making Process survey responses with AI for deeper tips.

Enjoy features like automatic topic detection, instant summaries, and direct chat with AI—so you can jump straight from data to decisions. To learn more, check out our AI survey response analysis feature page.

See this decision making process survey example now

Explore the B2B buyer decision making process AI survey example—see it in action, experience the dynamic follow-up, and discover how easy it is to create or edit your own. Ready for deeper insights and better buyer understanding? Try it for yourself and transform your feedback process today.