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Create your survey

Create your survey

The employee pulse survey tool and best questions for employees: how to unlock deeper engagement insights with AI-powered surveys

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Adam Sabla

·

Sep 10, 2025

Create your survey

Finding the right employee pulse survey tool starts with asking the right questions—but traditional surveys often miss the deeper insights hiding beneath surface-level responses.

This guide shares 25 proven questions for employee pulse surveys, organized by theme, and reveals how AI follow-ups dive past basic answers to deliver real, actionable insight.

Why pulse surveys capture what annual reviews miss

If you only check engagement once a year, you’re missing the moments that matter. Regular pulse surveys help you spot dips in morale and engagement while they're still fixable—before they become full-blown retention problems. With U.S. engagement rates hitting a decade low at just 31% and a staggering 17% of employees now categorized as actively disengaged, organizations can’t afford to ignore early signals. [1]

Grouping your pulse survey questions by theme—like alignment, workload, recognition, and wellbeing—lets us spot patterns quickly. You see the root causes, not just the symptoms.

AI-powered follow-ups do what static forms can’t: they ask, "Why?" or "Tell me more." Instead of stopping at a checkbox, they keep the conversation going when something needs deeper exploration. For example, if someone quickly checks “overwhelming” under workload, the AI might ask:

“What specific tasks take up most of your time?”

This approach—which you can explore more about in our automatic AI follow-up questions feature—ensures every feedback round delivers a little more truth than the last.

Alignment questions that reveal connection to company mission

When employees feel part of the mission, performance and retention soar. Use alignment questions to check if your team understands and connects with where you’re headed. Here are seven questions, each paired with an AI-driven follow-up for richer context:

  • Question: How clear are you on the company’s overall mission? → AI probe example: What makes the mission especially clear—or unclear—for you?

  • Question: Do you see how your work directly impacts our company goals? → AI probe example: Can you share one example where your work moved us closer to a goal?

  • Question: Do you understand how decisions are made here? → AI probe example: Is there a recent decision you found confusing or transparent?

  • Question: How well do you understand what’s expected in your role? → AI probe example: Are there specific expectations that feel vague?

  • Question: Is company strategy communicated effectively to you? → AI probe example: What’s one way communication about strategy could improve?

  • Question: Does your team collaborate toward a shared vision? → AI probe example: What helps or hinders this collaboration?

  • Question: Are you confident in how our priorities are set? → AI probe example: What would make planning priorities clearer for you?

Question: Do you see how your work directly impacts our company goals?
AI: Can you share one example where your work moved us closer to a goal?
Employee: I recently launched a customer onboarding project that reduced churn.
AI: What about that project felt most rewarding or challenging for you?

In-product surveys work best for regular, lightweight alignment checks (quarterly, for example), right where your team already collaborates. For onboarding or during role transitions—when role clarity matters most—send a survey page for a more in-depth pulse.

Workload questions that uncover hidden bottlenecks

Unmanageable workload is one of the fastest ways to burn out your employees. Pulse survey questions on this theme focus on capacity, priorities, and what’s getting in the way:

  • Question: How would you rate your current workload? → AI probe: What factors contribute most to your workload right now?

  • Question: Are you able to prioritize your work effectively? → AI probe: What makes prioritization easy or difficult?

  • Question: Do you have the resources needed to do your work well? → AI probe: Which resources do you feel you’re missing?

  • Question: Are deadlines generally realistic for your projects? → AI probe: Is there a deadline you struggled to meet recently?

  • Question: Can you disconnect from work at the end of the day? → AI probe: What makes it easier or harder to fully unplug?

  • Question: Is your workload sustainable over the next few months? → AI probe: Any upcoming projects you’re worried about?

  • Question: Do meetings interrupt your focused work time? → AI probe: When do meetings feel most disruptive?

Surface-level answer

AI-enhanced insight

"My workload is heavy."

The big push is coming from overlapping deadlines for quarterly planning and one client account. Workflow could improve with better timeline spacing.

"I have what I need."

I’m missing access to the new design tool, and getting faster turnaround from IT would speed up my projects.

Conversational surveys make it safer for employees to be honest about workload pain points. When it feels like a chat, not a report card, more real talk happens. To spot workload trends, analyze response patterns using our AI survey response analysis tool. Try in-product pulses after a sprint or major launch, when bottlenecks are still fresh in everyone’s mind.

Recognition questions that measure appreciation and growth

Employees need to know they’re valued. And the data backs it up: 91% of workers who get meaningful recognition at least monthly report being highly engaged at work. [2] Use these questions to check for recognition gaps and growth opportunities:

  • Question: How often do you receive recognition for your work? → AI probe: What type of recognition means the most to you?

  • Question: Do you feel your contributions are valued by your team? → AI probe: Can you share a recent moment you felt recognized—or overlooked?

  • Question: Are you satisfied with the feedback you receive? → AI probe: What kind of feedback would help you grow faster?

  • Question: Do you see a path for career development here? → AI probe: What’s one thing that would help you advance?

  • Question: Is your manager supportive of your growth goals? → AI probe: Can you give an example of this support in action?

  • Question: Does the company offer opportunities for learning and upskilling? → AI probe: Is there a skill you wish you could develop further?

Your last survey answer indicated low recognition—what does “meaningful recognition” look like for you?

Survey timing matters. Recognition surveys land best right after performance reviews or major milestones, when feedback is top of mind but still fresh. Use survey pages for anonymous recognition feedback (to encourage honesty), or deploy in-product right after team meetings to get immediate pulse checks.

Wellbeing questions that protect team health

Wellbeing isn’t a nice-to-have—it’s make or break for sustainable engagement. Since only 21% of employees worldwide currently feel engaged, and the cost of disengagement reaches up to $550 billion annually in the U.S. alone [3], it’s time to check in on mental and physical health:

  • Question: How would you rate your overall stress level? → AI probe: What’s your top source of stress lately?

  • Question: Are you able to maintain balance between work and personal life? → AI probe: What could help improve your balance?

  • Question: Do you feel supported by your manager regarding your wellbeing? → AI probe: What support has been most (or least) helpful?

  • Question: Is our company doing enough to promote healthy habits? → AI probe: What’s one wellbeing benefit you’d add?

  • Question: Have you considered taking time off recently, but decided not to? → AI probe: What held you back from taking time for yourself?

  • Question: Do you know where to find mental health resources if needed? → AI probe: Is there any information missing or unclear about these resources?

When someone signals high stress, the AI keeps it gentle and relevant. For example:

AI: I noticed you rated your stress as “very high.” Are there specific work situations or projects that feel most intense lately?

Anonymous survey pages are the way to go for wellbeing check-ins. Sensitive topics need privacy to get honest answers—sometimes, even the best chat widget can’t beat a sense of safety. Explore more about how to launch these pulses at conversational survey pages. Schedule monthly or during crunch times, like quarter-ends or after big launches.

Transform questions into conversations with AI

Static questions only scratch the surface of employee sentiment. Why settle for shallow, one-dimensional answers? With Specific’s AI survey editor, you set the rules: customize how the AI responds, how deep it digs, and the tone it uses for each question type—whether probing for detail or following up gently on sensitive topics.

Response analysis couldn’t be easier: our AI summarizes the big themes across every conversation, so you spend your time acting on insights instead of untangling mountains of raw feedback. Practical steps: rotate question themes each month, design short surveys (under 5 minutes), and always close the loop—employees need to see visible action from their candor. If you’re not following up on vague responses, you’re missing the real reasons behind disengagement.

Ready to build your employee pulse survey?

It’s time to move from generic surveys to real conversations that unlock hidden drivers of performance, purpose, and retention. Teams using conversational surveys see richer insights—and higher response rates—than ever before.

Create your own AI-powered employee pulse survey and turn every round of feedback into a conversation that matters.

Create your survey

Try it out. It's fun!

Sources

  1. Gallup. U.S. Employee Engagement Sinks to a 10-Year Low

  2. Achievers. Employee Engagement & Recognition Statistics

  3. AMRA & ELMA. Employee Engagement Statistics 2024

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.