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Pulse survey questions: best questions for DEI pulse to unlock authentic employee engagement insights

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Adam Sabla

·

Sep 9, 2025

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Finding the right pulse survey questions for DEI (Diversity, Equity, and Inclusion) can make the difference between surface-level responses and genuine employee insights about engagement.

DEI pulse surveys need questions that encourage honest feedback about inclusion, belonging, and fairness while protecting respondent anonymity.

Here, I’ll share the best questions for DEI pulse surveys—and show how conversational AI surveys can capture deeper, more authentic responses.

The best questions for DEI pulse surveys: inclusion, belonging, and fairness

Effective DEI pulse surveys target themes that sit at the heart of the employee experience. Let’s break down the most valuable question types across three vital themes:

  • Inclusion questions:

    • Do you feel that your workplace environment supports and nurtures diverse employees? [1]

    • On a scale of 1 to 5, how inclusive would you say our organization is? [2]

    • Do you feel your opinions and ideas are considered during team or company decisions?

  • Belonging questions:

    • Do you feel a sense of belonging at this organization? Why or why not? [1]

    • Do you feel that you can be authentic at work without fear of negative consequences?

    • Do you ever feel you might not belong, especially when something negative happens at work? [3]

  • Fairness questions:

    • Do you believe every employee receives equal opportunities at the organization? [1]

    • Do you feel your performance evaluations are free from bias or favoritism?

    • On a scale of 1 to 10, how well does our organization respond to and address pay equity and salary transparency issues? [2]

These thoughtfully designed, open-ended questions invite deeper reflection. But to truly understand unique experiences and patterns, following up is critical. That’s where AI-powered follow-up questions shine—probing for details without making anyone feel interrogated. The result: richer, more specific insights that help organizations take concrete action.

How anonymous surveys and multilingual support unlock honest DEI feedback

When it comes to DEI, safety and candor are absolutely essential. If I’m an employee sharing concerns about discrimination or unfair treatment, I need to know anonymity is ironclad. Anonymous surveys encourage open participation—without the anxiety of being singled out or facing retaliation. It’s no surprise that organizations prioritizing survey confidentiality see much higher response authenticity. According to a recent study, 85% of employees are more likely to give honest feedback when anonymity is guaranteed. [1]

Language matters just as much. If English isn’t my first language, I might water down stories or withhold feedback that’s challenging to express. Allowing employees to use their native language removes this invisible barrier, inviting candor and richer cultural context. It’s more than a translation—it’s about inclusion.

Specific’s conversational surveys feature automatic anonymous mode and multilingual support. Anyone can respond fully and comfortably, no matter where they’re from or what language they use. Responses are all blended together for analysis, but every individual’s context and nuance stays intact.

With AI-powered surveys, each answer can trigger dynamic follow-up questions in the respondent’s own language. These adapt in real time, asking about real experiences and practical suggestions—all while preserving anonymity and privacy. It’s how you move beyond checkboxes and get to the truth beneath the surface. Dig deeper while keeping trust intact by using the automatic follow-up feature.

Turning DEI pulse responses into actionable employee engagement insights

Gathering honest, nuanced feedback with great questions is just half the challenge. Interpreting those open-ended, qualitative responses at scale? That’s where most teams get stuck—especially across different departments or demographics.

AI analysis breaks the bottleneck. With modern tools, you can spot trends, uncover hidden frustrations, and identify strengths—often faster than any human review. For example, using Specific’s conversational AI survey response analysis, HR leaders easily explore the root causes of sentiment shifts, systemic issues, or the impact of new DEI initiatives.

Try these example prompts when analyzing DEI survey data:

  • Identifying systemic issues:

    What recurring themes emerge from employees’ experiences with inclusion?

  • Comparing experiences across groups:

    How do perceptions of fairness differ between departments or demographic groups?

  • Tracking DEI progress over time:

    What changes in belonging scores and open-text themes have occurred since last quarter?

Conversational analysis unlocks dialogue with your data. HR teams can pose direct questions about trends or problem areas—as if chatting with a skilled research analyst who knows your organization’s stories and context. It’s not just analysis; it’s actionable insight, ready whenever you need it.

Building a sustainable DEI pulse survey program

For lasting impact, DEI pulse surveys should be a regular part of your engagement strategy—not just a one-time check-in. I recommend running these surveys quarterly or bi-annually. That balance helps you track trends and progress without overwhelming your workforce with too many requests (a known pitfall for “survey fatigue”).

Survey fatigue prevention: Keep each DEI pulse survey concise—ideally, 5-7 focused questions. Conversational formats like Specific’s increase response rates by making the experience more natural and less burdensome compared to legacy forms.

Acting on feedback: Your team must demonstrate follow-through. Employees will only continue sharing candid feedback if they see real-world changes resulting from their input. Transparency and timely action are key for fostering trust and encouraging future participation.

Using an AI survey editor makes survey updates effortless. Quickly adjust your questions to address emerging DEI topics or explore lessons learned from previous surveys—all via a simple chat prompt, rather than struggling with survey logic or manual formatting.

Finally, conversational AI surveys don’t feel like tedious paperwork. They spark real dialogue about engagement and inclusion—two things that matter deeply if you want to grow a culture of trust and progress.

Start gathering authentic DEI insights today

The right pulse survey questions, paired with conversational AI, can transform your DEI data collection—from shallow numbers to deep, actionable insights.

Anonymous, multilingual conversational surveys open the door to urgent employee engagement themes traditional forms miss or distort.

If you want every employee’s voice to be truly heard and valued, now’s the time to create your own DEI pulse survey with AI-powered tools that make feedback honest, meaningful, and transformative.

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Sources

  1. AIHR. Pulse Survey Questions: The Ultimate Guide + Examples

  2. AIHR. 19 DEI Survey Questions & Examples for Measuring Inclusion

  3. Paradigm IQ. 25 DEI Survey Questions to Ask Your Employees

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.