This article will guide you on how to create a Webinar Attendee survey about Expectations. With Specific, you can build this survey in seconds using our AI-powered tools.
Steps to create a survey for webinar attendees about expectations
If you want to save time, just generate a survey with Specific instantly rather than building one manually. Here’s how simple it is:
Tell what survey you want.
Done.
Honestly, you can skip the rest—AI handles everything, ensuring expert-crafted questions every time. You’ll even get dynamic follow-up questions automatically, so you gather not just data but actionable insights from your Webinar Attendees.
Why run a webinar attendee expectations survey?
If you’re organizing a webinar, understanding what your attendees want is crucial. Pre-event surveys are instrumental in tailoring webinar content to meet attendee expectations, boosting both satisfaction and engagement [1]. You can quickly discover what people hope to learn or which topics excite them most.
Without a proper survey, you’re running blind—risking irrelevant content and disappointed attendees.
Attendee expectations surveys let you discover key gaps before the event starts, letting you adapt, personalize, and wow your audience.
If you don’t collect this feedback, you’re missing out on refining your content, guest speakers, and even the schedule. With Specific, running these surveys is painless, saving you hours that would otherwise be lost fumbling through manual setups or generic templates.
The importance of webinar attendee recognition surveys grows as more events move online. The benefits of webinar attendee feedback include higher engagement, more relevant presentations, and improved post-event satisfaction scores. If you want your webinars to stand out, expectations surveys are a non-negotiable first step.
What makes a good expectations survey?
Not all surveys are equal. The way you design your expectations survey dictates the quality and quantity of responses. You want both to be high—a greater number of meaningful responses means you have substance to work with, not just noise.
Ask clear, unbiased questions—anything confusing or leading will turn off respondents or skew results.
Adopt a conversational tone—when your questions feel natural, people are more honest and open in their responses.
Keeping things concise is key. Research shows that completion rates tend to drop between 5-20% if the survey is longer than 7-8 minutes [1]. This means every question must count, and the language should be straightforward, not technical or intimidating.
Bad Practice | Good Practice |
|---|---|
Overly broad questions | Specific, targeted questions |
Complicated language | Simple, friendly writing |
Long, repetitive surveys | Concise, focused surveys |
Question types and examples for webinar attendee expectation surveys
A well-designed survey is more than a list of generic questions. You need the right types—each one designed for a specific kind of insight. Let’s look at how these work for a Webinar Attendee survey.
Open-ended questions allow respondents to express unique goals or challenges. These are fantastic for exploring the “why” behind expectations, especially early in the process. For instance:
What is your main goal for attending this webinar?
Are there any topics you hope we’ll cover that you haven’t seen in similar webinars?
Single-select multiple-choice questions work well when you want to quickly quantify popular expectations. Use them for benchmarking or to make fast decisions about session content.
What best describes what you hope to gain from this webinar?
New knowledge in my field
Networking opportunities
Case studies and practical advice
Something else
NPS (Net Promoter Score) questions are perfect if you want a simple, quantitative measure of attendee enthusiasm or likelihood to recommend the event. You can generate an NPS survey for webinar attendees about expectations instantly.
On a scale of 0-10, how likely are you to recommend this webinar to a colleague based on what you expect?
Followup questions to uncover "the why". These are essential if you want to dig beneath surface responses. If someone chooses "networking" as a goal, ask them why this matters or what specific connections they’re hoping to make. Specific’s AI will ask these in real time to get the richest answers.
What’s most important to you about networking at this event?
Want a deeper dive into crafting these questions? We share more best questions for webinar attendee surveys about expectations, including expert examples and practical tips for every situation.
What is a conversational survey?
Think of a conversational survey as a back-and-forth, natural flow of questions—more like a chat than a static form. This leads to more authentic responses. When you generate a survey using AI, you’re not just copying a template; you’re building a dynamic interview experience that adapts to each respondent’s input.
Here’s how AI survey generation stands apart from manual survey creation:
Manual Survey | AI-Generated Survey |
|---|---|
Static questions and canned logic | Dynamic, adaptive questions with real-time follow-up |
Manual editing and testing required | Instant creation with expert guidance |
Slow, often boring for respondents | Feels like a real conversation |
Why use AI for webinar attendee surveys? Modern AI survey builders like Specific do the heavy lifting: They ensure a conversational flow, automatically adapt questions, and capture richer insights. With AI survey examples, you get instant access to proven structures, saving hours and improving response rates. Whether you need a custom AI survey builder or want to see a polished AI survey example, Specific’s conversational engine delivers the best user experience for both you and your respondents.
If you want to learn more step-by-step, check out our full guide on how to analyze responses from webinar attendee surveys to make sense of all your qualitative and quantitative data.
The power of follow-up questions
Asking follow-up questions is where AI-driven surveys prove their worth. Instead of collecting vague or shallow answers, you unlock richer detail and real context. With Specific’s automatic AI follow-up feature, the AI acts like an expert moderator, adapting to every answer in real time.
Webinar attendee: "I'm hoping to learn more about marketing."
AI follow-up: "Great! Are there specific marketing strategies or challenges you’re interested in hearing about?"
Without this step, you’d end up with generic statements that leave you guessing. With automated follow-ups, the “why” and “how” emerge clearly—and you avoid endless back-and-forth via email or post-event follow-ups.
How many followups to ask? In most cases, 2–3 succinct follow-up questions are enough to clarify intentions or dig deeper, but you can always calibrate—Specific lets you set when to stop and move on after gathering all the info you need.
This makes it a conversational survey from start to finish, capturing the nuances that lead to real insight.
AI survey response analysis, unstructured data, effortless insight—analyzing these conversations is easy with AI. Even with lots of open-ended answers, platforms like Specific summarize and extract key themes for you in seconds.
Follow-up questions are still a new concept for many. Try generating a survey and experience this for yourself—it will transform how you think about respondent engagement.
See this expectations survey example now
Start collecting better, more actionable feedback from your webinar audience in minutes. Generate a conversational, AI-powered expectations survey and discover what truly matters to your attendees—no manual work required.