Here are some of the best questions for a Webinar Attendee survey about expectations, plus tips on how to craft them. With Specific, you can build a survey like this in seconds—no guesswork needed.
Best open-ended questions for Webinar Attendee expectations
Open-ended questions give deeper insights because attendees can freely express their thoughts, goals, and uncertainties. They're perfect for uncovering what's on your registrants’ minds before the event, which helps tailor the webinar for maximum relevance. Here are our top picks:
What are you hoping to learn from this webinar?
Can you share the main challenge that brought you to register for this webinar?
What specific topics or problems would you like us to address?
In what ways do you expect this webinar to benefit you or your work?
Have you attended similar webinars before? What did you like or dislike about them?
Which format or interactive features do you find most engaging during webinars?
What would make this webinar a worthwhile investment of your time?
Are there any guest speakers or case studies you hope to see?
How do you prefer to receive actionable follow-up content after the webinar?
Is there anything about webinars in general that you find frustrating?
Open-ended questions help uncover unique expectations or pain points that might not appear in multiple-choice responses. For example, 92% of attendees find Q&A sessions beneficial, so knowing if your audience values this element lets you design your agenda more thoughtfully. [1]
Best single-select multiple-choice questions for Webinar Attendee expectations
Single-select multiple-choice questions are perfect when you want to quickly quantify expectations or preferences. They’re also a good warm-up for respondents who might feel overwhelmed by open-ended questions—sometimes it’s easier to pick an option to start the conversation and follow up for details.
Question: Which outcome would make this webinar most valuable to you?
Learning new skills
Getting industry updates
Connecting with experts
Gaining actionable strategies
Other
Question: What’s your preferred webinar length?
30 minutes
45 minutes
60 minutes
No preference
Question: Which interactive feature are you most looking forward to?
Live Q&A
Polls & quizzes
Downloadable resources
Networking breakout rooms
When to followup with "why?" If someone selects “Learning new skills” as their desired outcome, always ask a follow-up: “Why is learning new skills important for your role right now?” This uncovers context you won’t get from a single ticked box, and helps you design a more relevant session.
When and why to add the "Other" choice? Add “Other” when you’re uncertain if the listed options capture every possible response. People often have unique expectations—by letting them specify, you’ll discover new trends and their follow-up answers can spark valuable improvements.
NPS-type question for Webinar Attendee expectations
Net Promoter Score (NPS) is a simple but powerful question that measures how likely an attendee is to recommend your event. For webinars, it’s a great way to benchmark attendee satisfaction with the topic or promise before the event starts. NPS opens a window into attendee enthusiasm and can flag risks if expectations are low.
You can automatically generate an NPS survey right for your webinar expectation survey—tailored to your audience and context. This helps you segment promoters who are primed to engage versus detractors who may need extra attention.
The power of follow-up questions
Automated follow-up questions turn surveys from static forms into real conversations. This is what sets AI-powered surveys apart. Specific’s smart AI follows up on initial answers in real time—like a great moderator would—digging for details, clarifying vague answers, or surfacing hidden needs.
Automated followups save you countless back-and-forth emails or after-the-fact interviews. Thanks to these follow-ups, every exchange stays focused and meaningful—plus, it all just feels more natural. Let’s see the impact:
Webinar attendee: “I want shorter sessions.”
AI follow-up: “Could you share what an ideal session length is for you? Is it 30 minutes, 45, or something else?”
Webinar attendee: “I care about networking.”
AI follow-up: “What kind of networking features are you looking for—breakout sessions, chat, or something different?”
How many followups to ask? Usually, two or three well-constructed followups are enough. You want to go deep, but not wear out your respondents. Specific lets you define when to stop and when to move on, so your survey stays tight and relevant.
This makes it a conversational survey: It’s not just a questionnaire—it’s a fluid conversation that adapts to the attendee’s input, making it much more engaging.
AI survey response analysis: Even with lots of unstructured feedback, AI makes it simple to analyze and synthesize responses. With Specific you can chat with the data directly, so you’re never stuck translating raw answers into insights.
These automated follow-up questions are unique—you really need to generate a conversational survey and see the experience for yourself.
How to compose a prompt for GPT for Webinar Attendee expectations
AI survey tools are incredible when you give them precise prompts. Here’s how we get the best results:
If you want a list of relevant open-ended questions, start with:
Suggest 10 open-ended questions for Webinar Attendee survey about Expectations.
But the more context you give AI (your role, goals, the type of attendees, industry), the more tailored your questions will be. Try adding more details:
I'm hosting a webinar for SaaS founders focused on emerging tech trends. Our goal is to help attendees apply new strategies in their business. Suggest 10 open-ended questions for Webinar Attendee survey about Expectations, aiming to uncover specific learning needs, preferred topics, and challenges.
Once you have questions, organize them by topic areas. Have AI do the grunt work—prompt:
Look at the questions and categorize them. Output categories with the questions under them.
Then, choose the categories you want to pursue for deeper insights:
Generate 10 questions for categories: panel discussion format, preferred follow-up materials, and audience networking goals.
What is a conversational survey?
A conversational survey feels like a real chat—not just a static form. The AI asks your questions, understands context, and adapts to each answer. That means more engagement, more thoughtful responses, and fewer abandoned surveys.
Let’s compare:
Manual survey creation | AI-generated surveys (like Specific) |
|---|---|
Manual question writing, lots of repetition, easy to miss blind spots | AI suggests expert-level questions, follows up intelligently, adapts tone and depth per respondent |
Static, no adaptation if an answer is vague | Follows up to clarify, discovers new insights on the fly |
Rigid, time-consuming to build and analyze | Fast to create your survey, and even faster to summarize with AI |
Why use AI for Webinar Attendee surveys? Webinar audiences expect personalization and immediacy. An AI survey example tailored to expectations can quickly adapt, ask for clarification, and keep people engaged until you get the insights you need. Given that 40–50% of registrants actually show up to a webinar, and 92% interact via Q&A, it pays to make every interaction count. [1] [2]
Specific offers a best-in-class, conversational survey experience that makes feedback quick and delightful for both you and your attendees. Try a tailored AI survey builder and see the difference in engagement and data quality.
See this Expectations survey example now
See the impact of a truly conversational survey for your webinar attendees in action—get deeper insights and make your event a success. Take the leap and create your own AI survey for expectations today.