This article will guide you step-by-step to create a survey for webinar attendees about discussion topics. With Specific, you can generate this survey in seconds — no technical or survey expertise required.
Steps to create a survey for webinar attendees about discussion topics
If you want to save time, just click this link to generate a survey with Specific. The whole process couldn’t be simpler:
Tell what survey you want.
Done.
You honestly don't need to read any further if you want to create your survey right now. Specific’s AI survey builder does all the heavy lifting, drawing on expert knowledge to compose a perfect list of questions. It even proactively asks your respondents conversation-style follow-ups for insights you’d rarely get from a basic form. If you’d like to understand why this works — or want to customize the process — stick with us for a deeper breakdown.
Why a survey for webinar attendees on discussion topics really matters
Webinars succeed when discussion topics truly connect with your audience. The reality: most teams and organizers guess what people want — leaving value on the table. A direct survey flips the script, providing audience recognition and guiding content decisions.
Pre-webinar surveys are an essential tool for understanding your audience and aligning your content with their expectations. [1] A quick pulse before your event helps you avoid guesswork, pick better topics, and make changes that matter.
If you’re not running these surveys, you’re missing out on the fastest way to improve your webinar: targeted content, better engagement, and fewer disappointed attendees who tune out early.
There's another benefit: you show your audience that you listen. That feedback loop increases loyalty and net promoter scores over time. And let’s face it, workshops with topics picked at random usually flop.
Completion rates tend to drop between 5-20% if the survey is longer than 7-8 minutes. [2] The right survey format not only gets you better data, it gets more of it.
Short surveys work best for webinar feedback. A good survey has 5-10 questions that participants can complete in under 2 minutes. [3] You’re not just collecting data — you’re respecting their time (and attention).
In summary: the importance of a webinar attendee recognition survey can’t be overstated. Don’t skip audience insight if your goal is to stand out.
What makes a good survey on discussion topics?
A truly effective survey is built on three core ideas: clear questions, conversational tone, and high response quality. Here’s how we think about the essential components of a good discussion topics survey:
Clarity and specificity: You want simple, jargon-free questions. Clear, straightforward language ensures that everyone can easily understand and complete your questions, regardless of their background or familiarity with event jargon. [4]
Unbiased and relevant: Questions should avoid leading language and stick to the purpose — surfacing real interests, not suggesting what people “should” want.
Conversational and engaging: The best surveys don’t feel like paperwork. Conversational style helps respondents open up and provide thoughtful feedback.
We’re always optimizing for two things: quantity (response rate) and quality (depth and usefulness of answers). If either is lacking, your survey isn’t working hard enough for you.
Bad Practices | Good Practices |
|---|---|
Using jargon or vague questions | Clear, everyday language |
Biased or leading questions | Neutral, open-ended questions |
Boring, rigid formats | Conversational, engaging style |
Too many questions | Just enough to get focused insight |
That’s why we built Specific to make high-quality, high-response surveys easy for everyone.
What are question types with examples for webinar attendee survey about discussion topics?
Different question types suit different goals for a webinar attendee survey about discussion topics. Let’s talk about what works best for both quantitative and qualitative feedback.
Open-ended questions give you the “why” behind what your audience wants. These are perfect when you’re looking for fresh ideas, diverse opinions, and rich detail — especially for small to mid-size groups where nuances matter most. For example:
What topics would you be most interested in discussing during this webinar?
Is there a recent challenge related to our field that you wish we’d cover?
Single-select multiple-choice questions keep feedback easy to analyze, making them great for larger groups or when tracking trends over multiple webinars. Easy, structured questions help reduce survey fatigue:
Which of the following topics interests you most for our upcoming webinar?
Emerging Industry Trends
Practical Tools and Hacks
Expert Q&A
Case Studies & Success Stories
NPS (Net Promoter Score) question is ideal when you want to measure overall satisfaction with your discussion topics or get a sense of how likely attendees are to recommend future events. Use this when you care about tracking improvement over time. You can generate NPS survey for webinar attendees instantly in Specific.
How likely are you to recommend our webinar to a colleague or friend, based on the topics discussed? (0=Not Likely, 10=Extremely Likely)
Followup questions to uncover "the why". The best insights often come from digging deeper with follow-ups — especially if someone’s answer is unclear or unexpectedly strong. This technique uncovers motivations and nuances you’d miss otherwise. Example:
Can you share more about why this topic is most important to you?
What specific challenge are you hoping to solve by attending?
If you’d like to go even deeper, check out our full guide on the best questions for webinar attendee surveys about discussion topics, including templates and tips to craft each question type for maximum insight.
What is a conversational survey?
A conversational survey transforms basic feedback into a meaningful dialogue. It feels natural — like messaging with a smart moderator, not clicking boring checkboxes. The AI asks you relevant follow-ups, keeps the tone friendly, and adjusts based on your responses.
Here’s how conversational surveys created with AI (such as Specific) differ from traditional or manual form surveys:
Manual Survey | AI-Generated Conversational Survey |
|---|---|
Static, pre-scripted questions | Dynamic, context-aware follow-ups |
Rigid form interface | Feels like a natural chat |
Respondent fatigue | More engagement, less drop-off |
Manual analysis of unstructured answers | Automatic AI analysis and summarization |
Why use AI for webinar attendee surveys? The advantage is immediate: AI-generated surveys are fast, error-free, and more enjoyable for both you and your respondents. With tools like Specific, you can generate a perfectly tuned AI survey example in seconds, customize it via chat, and collect richer insights — all with less manual effort.
Specific is built for best-in-class conversational surveys. The result? Feedback that feels natural for users and straightforward for you to review. Want to learn how to create a survey this way? Don’t miss our how-to guide on crafting conversational surveys for webinars.
The power of follow-up questions
Smart, contextual follow-up questions are where conversational, AI-driven surveys (like with Specific) truly shine. Instead of a static form, respondents get questions based on their actual answers — like talking to an expert interviewer. That’s a game-changer for understanding what your audience really means.
Traditional surveys often leave you with ambiguous responses. With Specific’s automated followup questions, the AI reads the respondent’s answer in real time and probes deeper, ensuring every perspective is fully understood.
Webinar attendee: “I’d like to hear about current challenges.”
AI follow-up: “Could you share a specific challenge you’re facing within this topic?”
How many followups to ask? In practice, 2–3 targeted follow-ups are sufficient for almost every participant. And there’s no risk of survey fatigue — with Specific, you can always configure it to skip ahead once the AI has collected enough depth.
This makes it a conversational survey: follow-ups turn a static form into a real-time interview tailored for engagement and clarity.
Easy survey response analysis: Don’t worry about getting lost in lots of long answers. With AI, you can instantly analyze all your open-ended responses — surfacing themes, summarizing opinions, and answering your research questions even with unstructured data.
These automated follow-ups are a new concept for many, but they’re a breakthrough. Try generating a survey and see how much clearer — and actionable — your audience insights become.
See this discussion topics survey example now
Spark real conversations, capture the insights that matter, and experience the difference an AI-driven conversational survey makes. Your next step is simple: create your own survey and see the results for yourself.