This article will guide you on how to create a SaaS customer survey about user interface design. With Specific, you can generate surveys in seconds, making the whole process effortless and effective.
Steps to create a survey for SaaS customers about user interface design
If you want to save time, just click this link to generate a survey with Specific. Here’s how simple it is:
Tell what survey you want.
Done.
You don’t even need to read further—AI takes care of the rest. It builds your survey with expert knowledge and asks respondents smart follow-up questions on the fly, ensuring you capture meaningful insights every time. If you want to start entirely from scratch or for a different topic, use the AI survey generator.
Why running a survey on user interface design matters
When you think about why you’d run a SaaS customer survey on user interface design, it’s about unlocking the big wins that come from listening to your users in depth. Here’s what’s at stake:
SaaS products with superior UI see 30% lower churn rates compared to competitors, directly impacting your bottom line. [1]
Neglecting to gather feedback on UI means you’re likely missing out on valuable customer retention and satisfaction opportunities—these are what keep your growth engine running, and they’re hard to spot without direct feedback.
A well-designed UI can lead to up to 40% fewer support tickets, saving your team time and operational costs. [1]
Understanding your users’ actual needs and frustrations leads to a laser focus on game-changing improvements—otherwise, you risk random guesswork that rarely pays off.
If you’re not running periodic surveys on user interface design, you’re flying blind on what actually delights or frustrates your customers. That’s not just risky, but expensive in missed revenue and unnecessary churn. For more context, check out our take on the benefits of SaaS customer feedback and ideas for must-ask questions.
What makes a good survey on user interface design?
To get both quantity and quality in SaaS customer feedback, you need surveys that are clear, engaging, and unbiased. Here’s our recipe:
Unbiased questions: Steer clear of leading language or jargon that confuses. People respond better when the intent and language are transparent.
Conversational tone: If your survey feels like a friendly chat, respondents open up more, making their answers richer and more honest.
Straightforward structure: The fewer clicks and ambiguous options, the better. Confusing paths kill response rates.
Bad practices | Good practices |
|---|---|
Overly technical jargon | Simple, plain language |
Double-barreled questions | Focused, one-topic questions |
No followups | Dynamic, relevant followup questions |
The goal: You want as many authentic responses as possible—lots of thoughtful answers mean you truly understand what’s working and what isn’t in your product’s interface.
Types of questions for a SaaS customer survey about user interface design
Not all questions are created equal; the structure you choose impacts the quality of your insights. Here’s a quick rundown:
Open-ended questions unlock deep context—perfect when you want users to explain their experience in their own words. They help reveal pain points or ideas you hadn’t thought of. Use them strategically, for instance, after a major UI change or when exploring specific journeys.
What do you find most confusing about our current interface?
If you could improve one thing about the UI, what would it be?
Single-select multiple-choice questions make it easy and quick for users to reply, giving you clean data for quant analysis. Example:
How satisfied are you with the navigation in our product?
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied
NPS (Net Promoter Score) question types are ideal to benchmark loyalty and gauge how UI changes affect overall customer sentiment. If you want to instantly generate a tailored NPS survey for SaaS customers about user interface design, try this NPS survey builder.
On a scale from 0 to 10, how likely are you to recommend our product to others based on your experience with the user interface?
Followup questions to uncover "the why": Always valuable when analyzing any ambiguous, surprising, or critical responses. They turn a bland “I’m not satisfied” into actionable insights by asking the respondent what specifically bothers them or what could turn their experience around. For example:
What made you feel that way about the navigation?
Can you describe a recent situation where the interface slowed you down?
If you want more inspiration or practical advice, our deep-dive article on best questions for SaaS customer survey about user interface design covers many more examples—and tips on crafting them effectively.
What is a conversational survey?
Traditional surveys feel like boring forms—tick boxes, static questions, cold and impersonal. A conversational survey, by contrast, feels like a real chat: it adapts questions based on how the conversation is going and asks natural followups. That’s where using an AI survey generator stands apart; it generates questions that sound human and drives a genuinely engaging experience.
Manual surveys | AI-generated (conversational) surveys |
|---|---|
Requires manual design | Instant creation with expert logic |
Rigid structure | Adaptive, context-aware |
Low engagement | High engagement, feels like chat |
No automatic followups | Dives deeper with smart followups |
Why use AI for SaaS customer surveys? It’s all about speed, accuracy, and real human insight. With AI, you skip the grunt work, instantly create well-structured surveys, and engage users at a level that manual forms can’t touch. Specific’s conversational surveys take it further, delivering best-in-class user experience—both for you (the survey creator) and for respondents.
If you’re curious how to create a survey from start to finish, check out our guide on creating effective conversational surveys.
The power of follow-up questions
The magic of great surveys is in the followup. Specific’s automated followup questions use AI to ask smart, laser-targeted probes based on every unique respondent answer—always in real time, always contextually. No more back-and-forth email chains. Everything happens in flow, as if an expert researcher is running the interview. This unlocks context you’d never get in a form.
SaaS customer: “I don’t like your dashboard.”
AI follow-up: “Could you tell me what specifically about the dashboard you find difficult or frustrating?”
How many followups to ask? Generally, 2–3 targeted followup questions do the trick, capturing depth without exhausting the respondent. Specific lets you fine-tune this—setting a max, or letting the conversation move on once the needed detail emerges.
This makes it a conversational survey. The dialogue flows naturally—and respondents feel heard, not interrogated.
AI survey response analysis is easy, too—even with lots of free-text responses, you can instantly summarize themes and get actionable insights thanks to tools like AI survey response analysis.
These automated, context-aware followup questions are a new standard; try generating a survey yourself and experience the difference firsthand.
See this user interface design survey example now
Ready to uncover real insights and create your own survey? Experience how fast, intuitive, and powerful a conversational survey can be with next-level AI—all in just a few clicks.