Here are some of the best questions for a SaaS customer survey about user interface design, plus essential tips on how to create them. If you want to build such a survey fast, we know that Specific can help you generate the entire experience in seconds.
The best open-ended questions for SaaS customer user interface surveys
Open-ended questions help us find real needs, issues, and “aha!” moments directly from customers instead of predefined choices. They’re great when we want honest, nuanced feedback—just be aware that they require a little more effort from respondents and can sometimes result in higher nonresponse rates. In fact, Pew Research Center reports that open-ended items averaged about an 18% nonresponse rate, compared with only 1–2% for closed-ended choices. Still, these questions are unbeatable for uncovering insights about user interface design. [1]
How would you describe your overall experience with our app’s user interface?
What aspects of the user interface make your workflow easier? Please give examples.
Is there anything about the UI that confuses or frustrates you? Please describe.
How does our interface compare to similar SaaS products you’ve used?
Are there specific features you wish were easier to find or use in our UI?
Can you share a positive experience you’ve had with the design or layout?
What tasks take longer than they should due to the current UI?
If you could change one thing about our UI, what would it be and why?
How do you feel about the visual style (colors, fonts, icons) of our app?
Is there any feedback you’d like to share about our onboarding flow or tutorials?
The best single-select multiple-choice questions for SaaS customer user interface surveys
Single-select multiple-choice questions are perfect when we need structured, quantifiable feedback or want to break the ice for further conversation. Sometimes, picking a quick option is less intimidating for respondents than typing an explanation, and it helps us pinpoint where to dig deeper with follow-up questions for more color.
Question: How easy is it for you to find the main features you use regularly?
Very easy
Somewhat easy
Somewhat difficult
Very difficult
Question: How visually appealing do you find our user interface?
Excellent
Good
Average
Poor
Question: Which area of the UI needs the most improvement?
Navigation/menu
Dashboard layout
Onboarding experience
Feature discovery
Other
When to follow up with “why?” Follow-up “why” questions are useful when the selected multiple-choice answer only gives us the “what,” not the “why.” If someone says finding features is “somewhat difficult,” ask: “Why do you find it difficult to locate features?” That’s where real design opportunities come to light and helps clarify user pain points.
When and why to add the “Other” choice? Adding “Other” lets users surface issues or areas we didn’t expect. A simple follow-up (e.g., “Which other area would you improve, and why?”) often reveals hidden needs we’d never uncover with rigid options.
NPS as a user interface feedback tool
The Net Promoter Score (NPS) is an industry-standard question: “How likely are you to recommend our product to others?” It’s popular for a reason—it neatly summarizes overall sentiment, and when paired with a UI design focus, it tells us if our interface delights or disappoints. For SaaS products, running an NPS survey about user interface design helps segment users by satisfaction, and, with smart follow-up questions, we can understand the ‘why’ behind the scores. Try an example here.
The power of follow-up questions
Follow-up questions transform ordinary responses into actionable insight, especially for SaaS customer feedback. The magic lies in the dialogue—asking "Can you elaborate?" or "What would make this better for you?" right after an answer. According to recent studies, conversational surveys led by AI-powered chatbots elicit far more relevant and specific responses than traditional forms. [2] You can read more on why this works on our automated follow-up questions page.
Specific’s AI asks smart follow-ups, adapting on the fly and making the survey feel like a real conversation with a UX researcher. We never have to chase down participants with endless back-and-forth emails—AI does it all in real time.
SaaS Customer: "Sometimes features are hard to find."
AI follow-up: "Which specific features are most difficult to locate for you?"
That’s how we transform vague comments into targeted action items.
How many followups to ask? Usually 2–3 follow-ups per core topic are enough; otherwise, it can feel too intense. It’s easy to configure this (with a skip option) in Specific so you gather meaningful detail, but don’t overwhelm the user.
This makes it a conversational survey: These smart follow-ups naturally resemble an interview, not a dull form, turning every response into a two-way chat.
AI analysis, survey summary, themes: Even if the conversation produces lots of rich, open-ended text, analyzing it is easy using AI tools built into Specific. See how to analyze open-ended responses so you’re never overwhelmed by qualitative data.
Automated probing is a new frontier in listening to SaaS customers—generate a survey now and see the difference for yourself.
How to prompt ChatGPT (or GPTs) for better UI survey questions
If you want to come up with your own questions using AI, start with a basic prompt like this:
Suggest 10 open-ended questions for SaaS customer survey about user interface design.
AI performs even better if you supply context. For example, tell it your app type, whether it’s web or mobile, primary user goals, or what pains you want to solve:
I manage a web-based SaaS app for project management. Our users are mainly team leads and project coordinators. Please suggest 10 open-ended survey questions focused on user interface design, aiming to uncover obstacles to productivity and suggestions for improvement.
Once you have the questions, get organized:
Look at the questions and categorize them. Output categories with the questions under them.
Then, go deeper where you need:
Generate 10 questions for categories “feature discoverability” and “dashboard usability.”
What is a conversational survey?
A conversational survey is a dynamic, interactive experience—like messaging a live UX researcher—rather than filling out a dull, static form. Instead of dumping all questions at once, the AI adapts to responses, asks relevant follow-ups, and keeps things human. This approach draws in respondents, reduces abandonment, and elicits more honest, complete answers.
Manual survey creation | AI-powered (conversational) surveys |
|---|---|
Static forms, no branching | Dynamic follow-ups adapt to responses |
Hard to scale and customize | Create or update entire surveys with a prompt |
Limited engagement | Feels like a friendly chat |
Manual analysis of results | Automated insights and smart themes |
Why use AI for SaaS customer surveys? AI survey generators allow us to build smarter questions based on industry best practices, launch conversational surveys fast, and automatically analyze user feedback—no extra research team required. For an AI survey example and to see how conversational design can boost participation, try out our AI survey builder.
No other platform combines a best-in-class conversational experience with seamless AI-powered analysis quite like Specific. For a full review of how to create a survey like this, check out our detailed guide.
See this user interface design survey example now
Get actionable insights from your SaaS customers—see your own conversational survey in action today, discover what matters most, and accelerate user interface improvements with expert-quality questions in minutes.