This article will guide you step-by-step to create a Marketplace Sellers survey about product quality perception. With Specific, you can build a tailored conversational survey in just seconds, powered by AI.
Steps to create a survey for Marketplace Sellers about product quality perception
If you want to save time, just generate a survey with Specific.
Tell what survey you want.
Done.
You really don't need to read much further—AI now builds your survey with expert logic, and it will ask respondents the best followup questions to unlock deeper insights. You can start from scratch or use proven templates too.
Why surveys on product quality perception matter for marketplace sellers
If you’re not running regular surveys on product quality perception, you’re missing out on actionable feedback that could dramatically boost trust and sales. Product quality is everything for sellers—yet many overlook how sellers themselves view the quality of their listings and underlying products.
Let’s talk outcomes. We know from Besedo that 80% of online shoppers have avoided purchasing a product due to concerns about the trustworthiness of a listing [1]. That’s a massive chunk of potential sales evaporating for issues you could detect (and fix) with the right questions. If your sellers aren’t comfortable with the perceived quality of what they list, buyers won’t be either—and no amount of marketing fixes that.
Surveys help you identify root problems early—whether it’s photo clarity, inconsistencies in product descriptions, or review fraud.
They give sellers a voice, letting you address pain points proactively.
Without these insights, marketplaces fly blind, repeating the same costly mistakes.
Don’t leave money or reputation on the table. The importance of gathering marketplace seller feedback on product quality can’t be overstated. These conversations directly guide improvements, boost seller retention, and ultimately build a brand buyers trust.
What makes a good marketplace sellers survey about product quality perception
A great product quality perception survey for marketplace sellers gets you both a high response rate and honest, actionable answers. You want questions that are:
Clear (no jargon or ambiguity)
Unbiased (don’t lead respondents to particular answers)
Written in a conversational, approachable tone—so sellers feel comfortable sharing real experiences rather than what they think you want to hear
Why does this matter? Well-structured, simple surveys can see up to a 35% increase in completion rates [4]. That means more voices, more data, and better decisions.
Bad practice | Good practice |
|---|---|
“Do you agree issues are always due to user error?” | “What challenges do you face with product quality on our marketplace?” |
Jargon-filled, formal language | Conversational, seller-friendly language |
Lots of mandatory fields, takes ages | Quick, focused, optional additional details |
The true test of a good survey? You get both quantity and quality in responses. More people finish, and they share richer stories or feedback—thanks to clear, neutral, and approachable questions.
What are the best question types for a marketplace sellers survey about product quality perception?
You’ve got options—and each serves a different, crucial purpose in surfacing actionable insights from marketplace sellers.
Open-ended questions let sellers share their thoughts in their own words, which is perfect for surfacing problems you haven’t anticipated or capturing unique perspectives. Use these early for discovery or after a rating to understand “why”.
What feedback have you received from buyers about the quality of your products?
Describe any challenges you’ve faced in maintaining high product quality on our platform.
Single-select multiple-choice questions are perfect when you want structured, quantitative data that’s easy to compare across sellers. Use these to quickly identify where to focus improvements.
How would you rate the clarity of product images for your listings?
Very clear
Somewhat clear
Not clear
N/A
NPS (Net Promoter Score) question. NPS questions work with sellers too, helping you measure advocacy for your marketplace’s product quality process. You can generate an NPS survey for marketplace sellers about product quality perception here.
On a scale of 0-10, how likely are you to recommend listing products on our marketplace based on your experience with product quality expectations?
Followup questions to uncover “the why”: When you need more context, smart followups help dig deeper without friction—making ambiguous answers clear or highlighting deeper root causes.
For example:
What could improve your satisfaction with the product quality review process?
Can you share a recent experience where you felt product quality was misrepresented?
For more detailed guidance, tips, and question examples, read our guide on the best questions for marketplace sellers surveys about product quality perception.
What is a conversational survey?
In short, a conversational survey feels like a real chat—not a static form. Sellers answer, the AI listens, and smart follow-ups keep the conversation flowing. Respondents are more likely to engage honestly, especially on sensitive topics like product quality perception, because the tone is natural and non-judgmental.
Let’s compare traditional form-based surveys with an AI-generated conversational survey experience:
Manual Survey | AI-Generated Survey |
|---|---|
Rigid forms, no flexibility | Adapts questions based on seller answers |
No real-time follow-ups—ambiguous responses stay unclear | Probes deeper with tailored followup questions |
Long, formal surveys—lower completion | Friendly chat, higher completion rate |
Manual copying/pasting of questions—time consuming | Instant AI survey generator builds your survey from a prompt |
Why use AI for marketplace sellers surveys? The main advantage of an AI survey example is speed and quality—AI draws from expert knowledge, crafts the perfect questions, and handles logic (including real-time follow-up strategies) for you. Result? A professional-quality survey in seconds, plus a better user experience for participants. That’s why Specific offers top-tier UX and response rates with our conversational surveys—making it easier for both teams and sellers to engage and share honest feedback.
If you want a step-by-step walkthrough, check out our guide on how to create a conversational survey for best practices and additional tips.
The power of follow-up questions
A single answer can be ambiguous. Smart, automated follow-up questions are the difference between shallow data and real insight, especially for surveys on product quality perception. Thanks to Specific’s AI-powered followup feature, survey conversations stay focused and responsive. The AI reacts in real time to what sellers say—just like a skilled human researcher—eliminating the need for clunky email follow-ups or endless clarifications.
Here’s how things look without follow-up questions:
Marketplace seller: “Sometimes item details are off.”
AI follow-up: “Can you tell me more about which item details are unclear, or how often this happens?”
A follow-up like that turns vague responses into specifics—unlocking trends about product descriptions, image quality, or data inconsistencies.
How many followups to ask? In practice, 2-3 additional clarifying questions are usually enough. You can set the AI to stop probing once it’s collected what you need—Specific lets you control the intensity and stop conditions.
This makes it a conversational survey: Each exchange feels like a genuine conversation—not interrogation—which encourages participation and trust. That’s a huge advantage when exploring topics like product quality where honesty matters.
Easy AI survey response analysis: Even if you gather hundreds of text-rich responses, Specific’s AI lets you instantly analyze feedback from marketplace sellers, group answers, and spot themes you might miss. With unstructured data, AI analysis is the secret weapon for busy teams.
These automatic follow-ups are a breakthrough in survey design—so try generating a survey and experience this for yourself.
See this product quality perception survey example now
Supercharge your insights—get honest, high-quality feedback from marketplace sellers instantly. See how easy, fast, and deep conversational surveys can be. Create your own survey and experience the change.