Here are some of the best questions for a marketplace sellers survey about product quality perception, along with practical tips for designing them. If you want to rapidly build your own research, you can generate a survey with Specific in seconds.
Best open-ended questions for marketplace sellers surveys
Open-ended questions drive richer feedback by letting sellers express opinions in their own words—which often reveals insights that structured questions miss. They're best when you want detail, stories, or nuance (and when you have tools to analyze the responses at scale). Here are our top picks for marketplace sellers focused on how they perceive product quality:
How would you describe the overall quality of the products you sell on this marketplace?
What factors most influence your perception of product quality here?
Can you share a recent example where product quality affected a transaction or customer review?
How do buyers usually respond to your products' quality?
What quality concerns have buyers brought up most often?
How do you evaluate the quality of products before listing them?
What’s the biggest challenge you face when trying to assure product quality?
How has the platform's quality control impacted your selling experience?
What improvements in quality standards would help you the most?
Is there anything else you’d like to share about product quality on this marketplace?
Tip: Open-ended responses reveal motivations and pain points you might miss with just pre-set options—and are essential when 40% of consumers have faced fraudulent or misleading listings, seriously eroding trust and causing sellers to lose sales [1].
Best single-select multiple-choice questions
Single-select multiple-choice questions come in handy when you want to identify patterns fast or kick off a deeper conversation. They’re perfect for benchmarking and for situations where respondents might appreciate a quick, simple choice instead of composing a written answer. Plus, they’re easier to analyze at scale—all while setting up meaningful follow-ups.
Question: How would you rate the quality of products you currently sell on this marketplace?
Excellent
Good
Average
Poor
Question: What is the most important factor influencing your perception of a product’s quality?
Product images
Customer reviews
Product description/details
Brand reputation
Other
Question: How often do you encounter quality issues that result in customer complaints?
Frequently
Occasionally
Rarely
Never
When to follow up with "why?" If a seller selects "Average" product quality, that’s a perfect moment to dig deeper. We can ask: "Why do you feel the product quality is only average?" That unlocks context and actionable insight.
When and why to add the "Other" choice? Use “Other” when you want to catch feedback you didn’t anticipate. Follow-up questions here are gold mines for unexpected perspectives—sometimes they reveal factors you never even considered, like seasonal supply chain shifts or mislabeling issues.
Should you use an NPS question in a product quality survey?
Net Promoter Score (NPS) asks sellers how likely they are to recommend selling on this marketplace, based on their experience. For product quality perception, NPS helps track overall loyalty and highlights issues that cause pain points or advocacy. Given product quality is a driver for repeat business and loyalty—high NPS scores often correlate with sellers feeling confident in what they offer. It’s especially relevant when 80% of shoppers avoid purchases if they don’t trust a product listing [1].
If you're thinking of adding NPS to your survey, you can instantly generate an NPS survey for marketplace sellers using Specific.
The power of follow-up questions
Most surveys skim the surface—real insight lives in the follow-up. Automated AI follow-up questions let us dig into replies, clarify ambiguous feedback, and get to what sellers really mean.
Specific’s AI agent listens like an expert. If a seller says “quality is inconsistent,” the AI can instantly ask, “Can you give a specific example?” or “What do you think causes the inconsistency?”—gathering more info that manual surveys can never match. We don’t waste days emailing back and forth just to clarify what someone meant.
Seller: "Sometimes customers complain about the photos."
AI follow-up: "Could you describe what specific issues customers have raised about the photos? Are they unclear, outdated, or inconsistent with the actual product?"
How many followups to ask? In practice, 2–3 follow-ups are usually enough—enough probing to get valuable context, but brief enough to keep sellers engaged. It's smart to allow skipping to the next topic once we’re satisfied. Specific lets you control this for each question—so you get just the right level of detail.
This makes it a conversational survey: Each exchange feels like a chat—not a boring form. That’s why sellers respond more thoughtfully, leading to higher quality data and genuine insights.
AI survey response analysis: Open feedback is easy to analyze, too. Specific’s AI can instantly summarize unstructured responses, identify emerging themes, and let teams dig deeper with conversational analysis. If you’re drowning in seller stories and feedback, see how to analyze survey responses with AI.
Automated followups are a game changer—try building a survey and see how much more you can learn from marketplace sellers.
How to prompt ChatGPT (or other AI) for great questions
If you want to ideate more on your own, here are practical prompts for AI tools:
Start simple with:
Suggest 10 open-ended questions for Marketplace Sellers survey about Product Quality Perception.
But the more context you give, the better results AI produces. Add info about your marketplace (niche, buyer types, recurring problems), and your goal (why you need the survey, what you want to improve):
I manage an online marketplace for handmade clothing. We want to understand how our sellers perceive product quality and how that affects both their business and our brand. Please suggest 10 open-ended and 5 closed-ended questions that will help us find both actionable improvements and deeper challenges.
Once you have a question list, prompt the AI to organize:
Look at the questions and categorize them. Output categories with the questions under them.
Then, to dig into specific themes: review the categories, pick ones you care most about, and prompt:
Generate 10 questions for categories around “platform quality control” and “buyer feedback loop.”
What is a conversational survey?
Conversational surveys feel like natural chat—each question builds on the last, feedback is probed in real time, and the experience adapts to the respondent’s answers. It's a leap from rigid forms to smart feedback collection.
With traditional, manual survey tools, you pick questions one-by-one, try to imagine all follow-up scenarios, and still end up with lots of unanswered ambiguities. AI survey generators like Specific flip this around: you describe what you want to learn, and the AI quickly drafts high-quality, adaptive surveys with probing follow-ups.
Manual Surveys | AI-Generated Surveys |
|---|---|
Static questions, little adaptation | Conversational, dynamic probing |
Time-consuming to design and iterate | Survey generated instantly, edits via chat |
Hard to analyze unstructured answers | Built-in AI analysis & theme extraction |
Fatigue leads to low-quality responses | Feels like a chat, so respondent engagement stays high |
Why use AI for marketplace sellers surveys? Sellers face tight schedules. They want to share feedback on product quality, but don’t want to fill out tedious forms. A conversational, AI survey brings the ease of chat, probes for unique insights, and makes both creation and analysis radically faster. That translates to genuine, actionable themes around the factors that drive sales and customer trust [1].
When it comes to AI survey examples, Specific stands out for its user-friendly survey editor, automated probing, and seamless survey-to-analysis flow. The feedback process feels smooth and engaging for everyone involved, with both ready-made templates and fully custom flows.
If you want a hands-on guide, here’s a how-to on creating seller surveys for product quality perception.
See this product quality perception survey example now
Start uncovering what really drives marketplace quality, loyalty, and growth—use our seller survey example to collect deeper insights with less effort, and experience the difference that a conversational survey makes.