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How to create inactive users survey about value perception

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Adam Sabla

·

Aug 23, 2025

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This article will guide you how to create an Inactive Users survey about value perception. Specific makes it effortless—just build your survey in seconds with AI-generated questions tailored to your needs.

Steps to create a survey for Inactive Users about value perception

If you want to save time, just generate a survey with Specific instantly. It truly is that simple—AI handles the details so you get targeted, expert-level questions right away.

  1. Tell what survey you want.

  2. Done.

Honestly, you don't have to read further if you just want your survey created. The AI brings expert knowledge, generates the right structure, and even asks followup questions for deeper insights—no manual editing or second-guessing necessary. If you want to explore more options, you can create any survey prompt from scratch with our AI survey builder.

Why Inactive Users value perception surveys matter

Inactive users are a quiet signal in your product—they’re telling you something, but without a survey, you’ll never know what it is. If you want to stop losing users in silence, conducting regular value perception surveys is a must.

Consider this: 53% of SaaS licenses go unused in an average 30-day period, creating substantial financial waste and missed opportunities to learn from those inactive users [1]. Pair that with the reality that 60% of SaaS trial users never return after their first session, and the cost of silence becomes impossible to ignore [2].

  • If you’re not running these surveys, you’re missing out on insights that could guide product development, retention strategies, and support priorities.

  • You can’t fix what you don’t understand—surveys about value perception surface the reasons people drop off, so you can act fast before churn becomes a pattern.

  • The benefits stack up: improving retention by just 5% can increase profits by up to 95% [3]. When you tap into what inactive users are thinking, you directly capture this upside.

Prioritizing surveys focused on value perception is about turning silence into actionable, profit-driving insight. When you approach these conversations proactively, you empower every part of your SaaS business to win back disengaged users.

What makes a good survey about value perception?

Survey quality is all about what you ask and how you ask it. A great survey for inactive users on value perception keeps things clear, neutral, and personal. Here are the fundamentals:

  • Clear, unbiased questions—so respondents aren’t led in any direction

  • Conversational tone—which lowers the barrier for honest, open answers

Here’s a simple comparison to make the point:

Bad practices

Good practices

Loaded or leading questions
Technical or jargon-heavy language
Long, tedious forms

Open-ended, neutral questions
Straightforward, everyday language
Short, conversational flow

The mark of a truly effective survey is both a high response rate and the depth of insight in those responses. The best surveys for inactive users on value perception get you valuable context and real stories—not just boxes checked for data's sake.

Question types and examples for Inactive Users value perception surveys

Choosing the right types of questions is key for getting actionable insight from inactive users. Each question type serves a distinct purpose.

Open-ended questions invite respondents to share thoughts in their own words—perfect for discovering unexpected themes or “unknown unknowns.” Use these when you want context, not just stats. Here are two examples:

  • What would make our product more valuable for you?

  • Can you describe why you haven’t used the product recently?

Single-select multiple-choice questions work best when you want to quantify reasons users lapse, or to segment responses. One example:

What’s the main reason you stopped using our product?

  • I achieved my goal

  • I found a better alternative

  • The product didn’t meet my needs

  • Too expensive / not worth the price

NPS (Net Promoter Score) question gives you a baseline for sentiment, and pairs well with followup “why?” questions to probe deeper. Want to see how it’s done? Generate a custom NPS survey for inactive users about value perception instantly. Example:

On a scale from 0–10, how likely are you to recommend our product to a friend or colleague?

Followup questions to uncover “the why” are a powerful tool for digging beneath the surface. When a user gives a short or vague answer, followups ask for details, clarifications, or stories. This turns a shallow reply into a goldmine of insight. Sample followup:

  • Can you tell me more about why it didn’t meet your needs?

If you want to go deeper, see our dedicated article on the best questions for inactive user surveys about value perception—we share examples, tips, and templates to help you craft questions that strike the right balance between depth and ease.

What is a conversational survey?

Conversational surveys feel more like a chat than a form—your respondents get AI-powered questions in a natural flow, and the survey adapts in real time based on their answers. This isn’t traditional “click-and-quit” surveying. Specific’s engine builds every survey to be mobile-friendly, interactive, and genuinely engaging. Respondents feel heard and valued, not processed.

AI survey generators completely change the game. Instead of static forms, you get a dynamic interview experience—people share more, skip less, and offer richer feedback. You don’t have to labor over structure or question order; the AI survey builder optimizes everything for you. Here’s what that looks like in practice:

Manual survey

AI-generated survey

Time-consuming to design
Static, one-size-fits-all
Low engagement rates

Ready in seconds
Tailored to your needs
Conversational, adaptive, and fun

Why use AI for inactive users surveys? These AI surveys don’t just save you time—they ask followup questions and learn on the fly, unlocking insights that traditional tools miss. That’s what separates a real AI survey example from a basic online form. Specific’s platform leads in conversational feedback experiences, ensuring both you and your audience enjoy a seamless process from setup to analysis.

If you’re curious how to design one from scratch, you can read our detailed guide on how to analyze responses from inactive user surveys, and also use our AI survey generator to build yours now.

The power of follow-up questions

Followup questions aren’t just a nice-to-have—they’re at the heart of any conversational, AI-powered survey. They turn basic answers into nuanced insights. Instead of accepting every reply at face value, Specific’s AI asks smart follow-ups on the spot, reacting just like a sharp human interviewer to dig beneath the surface. Learn more about our automated followup questions feature.

Take this example of what happens without a followup:

  • Inactive user: “I just didn’t see enough value.”

  • AI follow-up: “Can you tell me more about what value means to you in this context?”

Without asking “why,” you’d walk away with a bland, unhelpful answer. Follow-ups uncover the true reason for inactivity—giving you the opportunity to address real pain points or misconceptions.

How many followups to ask? In practice, 2–3 followup questions are usually perfect to unlock context, while always giving users the option to skip if they’ve said enough. With Specific, you can fine-tune this setting for your survey to keep things natural—not overwhelming.

This makes it a conversational survey: Instead of a static script, your survey adapts in real time, just as a thoughtful interviewer would.

Qualitative insights, unstructured data, and effortless AI analysis—these benefits used to mean more manual work, but not anymore. You can analyze every answer with AI, revealing themes and priorities instantly. For tips on getting the most from your survey data, check out our guide on AI survey response analysis.

Automated followup questions are a leap beyond the old “send and pray” approach—try generating your own survey to see why this is the new standard in insight gathering.

See this value perception survey example now

Create your own survey in seconds. Experience richer user insights, higher response rates, and the advantage of conversational feedback powered by AI—made simple with Specific.

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Sources

  1. zylo.com. SaaS Stats to Inform Your IT Strategy: Unused Licenses.

  2. triggerbox.app. Why SaaS users sign up but never return.

  3. custify.com. SaaS customer onboarding and retention statistics.

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.