This article will guide you on how to create a Hotel Guest survey about Staff Friendliness. With Specific, you can build the perfect conversational survey in seconds—without hassle or guesswork.
Steps to create a survey for Hotel Guest about Staff Friendliness
If you want to save time, just generate a survey with Specific.
Tell what survey you want.
Done.
You honestly don’t have to do much more. Just describe the audience and topic—AI will create the survey with expert knowledge in seconds. It’ll even ask respondents clever followup questions to gather deeper insights, making the whole process smart, smooth, and effective. You can always tweak or review with the AI survey generator for custom or more advanced surveys.
Why a Hotel Guest survey about staff friendliness truly matters
Let's be direct: if you’re not running surveys about staff friendliness, you’re missing out on the clearest window into guest satisfaction in hospitality. The very core of a welcoming hotel experience sits in how your team interacts with guests. People often focus on room amenities or location—but it’s the human connection, the micro-interactions, that make guests come back or tell friends.
The data doesn’t lie. 89% of hotel guests agree that staff friendliness is critical to their overall experience [1]. And it’s not just an emotional return—friendly service shapes your bottom line. Hotels with higher satisfaction scores achieve stronger Revenue per Available Room (RevPAR) [4]. The cascade of benefits includes:
Better online reviews: Happy guests become vocal advocates.
Loyalty and repeat bookings: Guests come back to places where they feel welcomed.
Increased revenue: 86% of travelers are willing to pay more for a better customer experience [3].
The importance of hotel guest recognition surveys lies in their ability to catch what metrics can’t: the subtleties of interaction, warmth, and genuine care. Every time you skip this survey, you’re essentially guessing at your guests’ true perception, letting silent pain points persist, and watching loyalty slip away. For more on why feedback is your most powerful operational ally, check out this deep dive: benefits of guest feedback surveys. Data-driven hotels capture actionable insight—others get left behind.
What makes a good survey on staff friendliness
A good hotel guest survey about staff friendliness doesn’t just tick boxes—it draws out honest, actionable responses. Here’s what you need to focus on:
Clear, unbiased questions: Leading or confusing questions kill trust. Ask questions neutrally to get undistorted truths.
Conversational tone: A friendly, approachable survey voice encourages guests to share detail. Formality can create distance; you want openness.
Here’s a quick comparison of what works—and what you should avoid:
Bad practices | Good practices |
|---|---|
“How amazing was our staff?” | “How did you find our staff’s friendliness during your stay?” |
Complicated rating scales, jargon | Simple scales and clear language |
No follow-up questions | Dynamic follow-ups to probe for detail |
The real measure of a good survey? It gets both high quantity and quality of responses. That combination opens up sharp insights—you’ll know not just what guests think, but why.
Question types and examples for hotel guest survey about staff friendliness
Let’s talk question types for your hotel guest survey. Different formats tease out different insight.
Open-ended questions are perfect for qualitative texture—they let guests tell their story in their own words. Use these when you want honest anecdotes or specific feedback. For example:
“Can you share an example of when our staff made you feel particularly welcome?”
“Was there a moment during your stay when you felt our staff could have been more friendly?”
Open-ends draw out nuance and make it easy for guests to share positive moments or point to friction you hadn’t noticed. Check out more guidance and sample questions in our hotel guest survey question guide.
Single-select multiple-choice questions work when you need rapid, structured feedback. They’re best for benchmarking or comparing responses across many guests.
“How would you rate the friendliness of our front desk staff?”
Extremely friendly
Somewhat friendly
Neutral
Somewhat unfriendly
Extremely unfriendly
NPS (Net Promoter Score) question is the gold standard for capturing loyalty in a single metric. Use NPS when you want to understand big-picture advocacy—and unlock auto-tailored, follow-ups based on the rating. Get started with an NPS survey for hotel guests about staff friendliness here.
“On a scale from 0 to 10, how likely are you to recommend our hotel to a friend because of our staff’s friendliness?”
Followup questions to uncover "the why": Adding a follow-up can transform a bland answer into actionable insight. Whenever you spot an ambiguous or brief reply, ask for “why” to get depth. For example:
“You said our staff was friendly. Can you tell me what made you feel that way?”
If you want more inspiration, our comprehensive question list covers how to structure incisive, guest-friendly prompts for staff friendliness feedback.
What is a conversational survey?
A conversational survey feels less like a form and more like a personal conversation—it adapts, probes for detail, and keeps guests engaged like a real human would. Traditional survey creation means scripting every question, testing flow, then manually building logic. With AI survey generation, it’s different: you describe the survey and intent, then AI does the heavy lifting—proposing content, structure, logic, and tone in one fell swoop.
Manual Surveys | AI-generated Surveys |
|---|---|
Build step-by-step, one question at time | Instant survey from a simple prompt |
Limited, static follow-ups | Dynamic, context-aware probing |
Look and feel like forms | Feels like a natural chat |
Why use AI for hotel guest surveys? With AI, you cut hours of manual design and get expert-level survey structure—with built-in intelligence for follow-ups and analysis. You can see sample AI survey examples, play with conversational flows and tweak using the Specific AI survey generator. Specific’s interface gives the best-in-class conversational survey experience, making feedback smooth and even enjoyable for both you and your respondents. If you want a walk-through, see our article on how to create a survey fast, by chatting with AI.
The power of follow-up questions
A single-question survey can surface themes. But with conversational follow-up questions—especially automated by AI—you uncover nuance behind the initial answer. This is where Specific’s automatic followup questions shine. The AI asks personalized, in-the-moment probes based on what the guest already said. These AI-powered follow-ups mean you collect rich, contextual stories and insights—no more guessing or chasing guests with emails.
Guest: "The staff was good."
AI follow-up: "Glad to hear that! Can you share something specific our staff did that stood out for you?"
How many followups to ask? In general, 2–3 follow-ups strike a sweet spot—enough for depth, not so many as to feel intrusive. The best survey tools let you define when to move on; in Specific, you can customize follow-up depth based on information gathered.
This makes it a conversational survey: By weaving follow-ups into the flow, the survey becomes a true dialogue—not a dry checklist.
AI survey response analysis and response insight tools make it effortless to handle qualitative responses. You can analyze dozens or hundreds of text responses instantly using AI—see our guide on how to analyze survey responses with AI.
The concept of automated, real-time followup is new—go ahead and generate a survey to experience firsthand how easy and powerful it is to spark genuine, conversational insight.
See this staff friendliness survey example now
Create your own survey in seconds, reach hotel guests conversationally, and unlock real insight—complete with smart followups, smooth reporting, and engaging experience for everyone.