Create your survey

Create your survey

Create your survey

How to create hotel guest survey about in room technology

Adam Sabla - Image Avatar

Adam Sabla

·

Aug 23, 2025

Create your survey

This article will guide you through how to create a Hotel Guest survey about In Room Technology, step by step. Specific can help you build an effective survey in seconds. Let’s dive straight in.

Steps to create a survey for Hotel Guests about in room technology

If you want to save time, just click this link to generate a survey with Specific. It’s the fastest way to get an expert-level survey live without any guesswork.

  1. Tell what survey you want.

  2. Done.

You don’t even need to read further if you only care about speed. The AI will create a Hotel Guest survey about in room technology using deep knowledge of hospitality trends and guest needs. It will even ask respondents personalized follow-up questions to get deeper insights automatically—no setup needed.

Why create surveys for Hotel Guests about in room technology?

Let’s get straight to why this matters. Without these surveys, you’re likely missing out on actionable feedback and genuine guest preferences that are shaping the future of hospitality. The stakes are real: 54% of hoteliers report an increase in customer satisfaction after adopting new customer experience technologies like in-room tablets, smart controls, and personalized media options. [1] If you’re not asking what matters or what’s frustrating for your guests, you’re operating in the dark.

  • Guest technology expectations are evolving fast. Guests increasingly expect to control temperature, lights, and entertainment from their phones or the room’s panel.

  • Operational savings are real. When you know what features matter, you focus your spending on upgrades that actually increase satisfaction.

  • Uncover hidden pain points. For example, 67% of travelers say unreliable hotel Wi-Fi negatively impacts their stay. [1] If you’re not measuring which technologies frustrate your guests most, you can’t address problems before they damage reviews.

The bottom line: Don’t assume—ask. The benefits of hotel guest feedback on in room technology reach far beyond satisfaction stats, impacting repeat bookings, loyalty, and even online reputation management. If you aren’t running these surveys, you’re missing crucial opportunities to adapt and grow.

What makes a good survey on in room technology?

Creating a great survey for Hotel Guests about in room technology is all about clarity, structure, and tone. Specific’s philosophy is that a high-impact survey strikes a balance between quantity and quality of response. You want lots of replies, but you also need rich, actionable data.

  • Ask clear, unbiased questions. Avoid jargon or leading phrasing that nudges people toward a certain answer.

  • Use a conversational tone. This makes guests feel comfortable sharing honest feedback, including criticism. Engagement jumps when surveys feel like a chat, not an interrogation.

  • Mix question types. Combine open-ended questions for rich stories, and structured multiple-choice or rating questions for quantifiable results. This is the core of a great survey design process.

Let’s boil this down with a quick table:

Bad Practice

Good Practice

Vague, technical, or unclear questions.

Simple, direct, guest-friendly language.

No follow-up questions.

Conversational flow with clarifiers and “why” questions.

Long, tedious forms.

Short, interactive chat experience.

The only way to know if your survey is working? Look at both response rate and the depth of insights. When both are high, you’ve nailed it.

What are question types and examples for Hotel Guest survey about in room technology?

Surveys get better when you balance open questions with tightly focused multiple choice, while mining the “why” with follow-ups. Discover more ideas with our in-depth guide to best questions for hotel guest surveys about in room technology.

Open-ended questions invite real stories and context. These are best when exploring pain points, unmet needs, or suggestions for improvements. Use them when you want more than a yes/no or a number—when the “why?” really matters.

  • What in-room technology feature made the biggest difference in your stay?

  • If you could improve one part of your room’s technology, what would it be and why?

Single-select multiple-choice questions are fantastic for learning about preferences or common behaviors. These allow for easy comparison and fast analysis.

Which in-room technology did you use most during your stay?

  • Wi-Fi

  • Smart TV/streaming services

  • Room control panel (lights, temperature)

  • None

NPS (Net Promoter Score) question is essential if you want a simple way to benchmark satisfaction and predict loyalty. This format measures likelihood to recommend, with smart probes for the reasons behind the score. If you want to set this up in clicks, use this NPS survey builder for hotel guest tech feedback.

On a scale from 0 to 10, how likely are you to recommend our in-room technology options to a friend?

Followup questions to uncover “the why”: Always use follow-ups when you want to dig deeper. For example, if a guest chooses “Wi-Fi” as their most-used feature, ask what made it so valuable (or frustrating). This is how you uncover actionable context and the full story:

  • What improvements would make our Wi-Fi experience even better for you?

If you want more tips or examples, the best questions for hotel guest surveys about in room technology article has a detailed breakdown of do’s and don’ts for all question formats.

What is a conversational survey?

A conversational survey feels like a two-way chat, not a rigid form. Instead of giving your guests a static page with endless boxes to check, you meet them in a natural flow—asking, clarifying, and listening in real time. Traditional surveys are often dry and feel like homework; AI-generated surveys adapt on the fly, follow up like an expert interviewer, and keep things personal.

Manual Surveys

AI-Generated Surveys

Static, no interaction

Dynamic, adaptive chat experience

No real-time follow-ups

Smart probing questions and clarifiers

Time-consuming to build and edit

Generated in seconds using AI

Why use AI for hotel guest surveys? You get expert-level question design, smart follow-ups, and automatic analysis—without needing to be a survey pro. An AI survey example built with Specific will quickly pinpoint what matters most for in-room tech experiences. The difference isn’t just speed; it’s depth and relevance. With AI survey builder tools, you can design, refine, and launch conversational surveys in minutes and iterate using the AI survey editor—all in plain language.

Specific offers the best-in-class user experience for creators and respondents, making feedback collection smooth, mobile-friendly, and genuinely engaging. If you’re curious about practical steps, here’s a straight guide on how to create and analyze a survey about in room technology for hotel guests.

The power of follow-up questions

Follow-up questions are where the magic happens. With conversational surveys, every answer from your hotel guest can be explored in real time, much like an expert interviewer would do. Specific’s automated AI follow-ups adapt instantly, saving you from long, back-and-forth email threads just to clarify what the guest meant. They make the conversation feel natural while gathering insights that would otherwise be lost.

  • Hotel guest: “The room controls were complicated.”

  • AI follow-up: “Could you share which controls felt complicated and what would have made them easier to use?”

How many followups to ask? You want just enough to clarify and get actionable details—typically, 2–3 follow-up questions are enough. If the guest has already provided all the information you need, the survey moves smoothly to the next topic. Specific even lets you set this limit for a frictionless experience.

This makes it a conversational survey—the follow-ups transform a simple Q&A into a smart, adapting dialogue.

AI survey response analysis is a breeze—tools like Specific’s AI response analysis or the detailed guide on how to analyze survey responses using AI make sifting through unstructured feedback effortless, surfacing key themes instantly.

This approach to automated follow-up questions is still new—give it a try in your next survey and see the difference for yourself.

See this in room technology survey example now

Create your own survey and discover how fast, conversational guest feedback can help you uncover what guests value (or hate!) about in-room technology—then tune your service or product before your competition does.

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Sources

  1. WiFiTalents.com. Customer Experience in the Hotel Industry Statistics.

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.