Here are some of the best questions for a Hotel Guest survey about in room technology, plus tips on how to create them. If you want to build your own, you can generate a survey in seconds with Specific.
What are the best open-ended questions for hotel guest survey about in room technology?
Open-ended questions let guests share what really matters to them in their own words—perfect for spotting new trends or uncovering feedback you hadn’t even thought to ask. They work best when you want details, stories, or nuanced opinions, rather than just yes/no. Here are 10 of the best open-ended questions for hotel guests about in-room technology:
Can you describe your experience using the in-room technology during your stay?
Which features of the in-room technology did you find most useful or enjoyable?
Were there any issues or challenges you faced when using the in-room technology?
How could the in-room technology have enhanced your comfort or convenience further?
Did you use any smart controls for lighting, temperature, or entertainment? Tell us what you liked or disliked.
What would you change about the in-room technology to better suit your needs?
Were there any features you felt were missing from your in-room technology experience?
In what ways did in-room technology impact your overall impression of the hotel?
Can you share a memorable moment involving the in-room technology during your stay?
How did the in-room technology compare with your expectations or experiences at other hotels?
And remember, guests overwhelmingly want customizable experiences—78% want personalized climate control and entertainment features, proof that detailed feedback leads to practical improvements. [1]
What are the best single-select multiple-choice questions for hotel guest survey about in room technology?
Single-select multiple-choice questions are a smart way to quantify opinions. They’re great for starting the conversation, especially when you want quick answers—many guests prefer picking an option over writing a long response. These questions also set up interesting follow-ups (“Why did you pick that?”), and make feedback easy to tally and compare.
Question: Which in-room technology feature did you use the most during your stay?
Smart lighting controls
In-room tablet/voice assistant
Mobile app for room control
Streaming or entertainment system
None
Question: How satisfied were you with the ease of using the in-room technology?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
Question: Which method did you prefer for controlling in-room settings?
Physical switches/buttons
Mobile app
Voice assistant
Tablet/touchscreen panel
Other
When to follow up with "why?" Whenever a guest picks an answer but you want their reason or an example, add a simple follow-up: “Can you share why you chose this option?” It’s a gateway to richer insights—especially if someone is dissatisfied, or picks an unexpected technology.
When and why to add the "Other" choice? Always offer “Other” for tech preferences or features. Letting guests explain their choice helps you uncover needs and trends outside your original options—sometimes the best ideas come from the margins.
Using NPS questions for in-room technology feedback
NPS (Net Promoter Score) is a proven, widely-adopted customer satisfaction metric. For hotels, it’s especially useful for gauging guest loyalty tied to in-room technology: “How likely are you to recommend our hotel to a friend or colleague because of our in-room technology?” The NPS follow-ups reveal why a guest loved—or didn’t love—their experience. You can easily create an NPS survey for hotel guests about in-room tech with Specific, and the AI will guide follow-ups based on whether they’re a promoter, passive, or detractor.
With 78% of travelers more likely to return to hotels with great mobile app services [2], NPS pinpoints not just satisfaction, but future loyalty.
The power of follow-up questions
One of the best-kept secrets in survey design is that a single, smart follow-up can double (or triple) the insight you get. If you haven’t seen automated followup questions in action, here’s a guide on how they work.
Specific’s platform uses AI to ask brilliant follow-ups in real time, tailored to each guest’s answer—including clarifying vague replies, exploring reasoning, or surfacing unmet needs—just like a top human interviewer. Instead of waiting for email follow-ups or missing the context, you capture everything right away, saving time and keeping feedback actionable. Guests feel like they’re in a real conversation, which is why engagement rates are so much higher.
Hotel guest: “The tablet was okay, but I didn’t use it much.”
AI follow-up: “What made you choose not to use the in-room tablet? Was anything missing or difficult to use?”
How many followups to ask? In our experience, 2–3 follow-ups are usually enough to get a full, detailed picture—but it should feel dynamic. Specific lets you set follow-up depth and allows the conversation to move on once you have what you need.
This makes it a conversational survey: You’re not just collecting data—you’re holding a real, natural chat with every respondent, leading to higher quality, more engaging responses.
AI survey analysis, summaries, insights: Even with all the unstructured feedback, it’s incredibly easy to analyze responses using AI. With tools like AI survey response analysis, you can instantly find patterns, surface core themes, and get summaries for every question.
Automated, contextual follow-up is a new standard—try generating a conversational survey and see how powerful your insights become.
How to compose a prompt for ChatGPT or other AIs to design hotel guest questions about in room technology
AI is great at brainstorming survey questions, but the best results come from purposeful, well-written prompts. If you want to generate strong questions for your hotel guest survey about in-room tech:
Start simple—ask:
Suggest 10 open-ended questions for Hotel Guest survey about In Room Technology.
Even better, you’ll get richer, more nuanced results by giving the AI context about your hotel, why you’re running the survey, and what you want to improve:
We’re a boutique hotel aiming to enhance our guests’ experience by improving in-room technology. Suggest 10 open-ended questions to uncover pain points, desired features, and the impact of technology on guest satisfaction.
After reviewing those questions, you might want to organize and expand on them:
Look at the questions and categorize them. Output categories with the questions under them.
Once you see the categories, focus in on the most relevant areas:
Generate 10 questions for categories like "Ease of use", "Technology features", and "Overall satisfaction".
What is a conversational survey?
Conversational surveys are a step up from old-school forms—they feel like chatting with an attentive interviewer, not filling out a rigid, lifeless questionnaire. You get higher engagement, better data, and real human insights, not just checkboxes.
With AI survey generation, you skip the grunt work of writing questions from scratch. Instead, just chat with a tool like Specific’s AI survey generator—it drafts questions, handles conversational flow, and suggests follow-ups that a manual approach would never manage easily. The result is faster, higher quality survey creation, and a more enjoyable experience for everyone.
Manual Surveys | AI-Generated Surveys |
|---|---|
Build questions one-by-one | Auto-generate entire survey in one chat |
No automatic follow-ups | Adaptive, contextual follow-ups in real time |
Tedious to analyze open text | Instant AI summaries and insights |
Hard to personalize per respondent | Conversational, dynamic, feels personal |
Why use AI for hotel guest surveys? You collect richer, more actionable feedback without extra work, and hotel guests enjoy giving their opinions in a natural, low-friction way. Looking for inspiration? Check out this how-to guide to create a guest survey about in-room technology.
Specific leads the way in conversational surveys, delivering the smoothest, most engaging experience for creators and respondents alike—so your hotel learns faster, acts smarter, and never misses a feedback opportunity.
See this in room technology survey example now
If you want actionable insights and a guest experience that makes feedback easy, see how a conversational survey on in-room technology works in practice. Unlock deeper insights, quicker analysis, and a survey experience your guests will actually enjoy.