This article will guide you on how to create an Event Attendee survey about Value For Money, step by step. At Specific, we make it effortless – you can build your survey instantly with just a click.
Steps to create a survey for Event Attendees about value for money
If you want to save time, just generate a survey with Specific. That's honestly the fastest path to collecting actionable feedback.
Tell what survey you want.
Done.
You don't even need to read further. With Specific's AI survey generator (try it here), surveys are created with built-in expertise – so you get the right questions, tailored to your audience. Respondents get follow-up questions in real time, gathering richer insights than old-school forms.
Why collecting Event Attendee feedback really matters
I can’t stress enough how crucial an Event Attendee recognition survey is for any organizer who cares about getting better with each event. Collecting feedback isn’t just a nice-to-have; it’s the smart move that unlocks what actually worked and what missed the mark when it comes to value for money.
Let’s get specific: **Short and focused surveys get higher response rates** – just 5 to 10 questions and you’re likely to get more replies and better data, according to research. Respect people’s time and they’re far more likely to share honest thoughts. [1]
If you’re not running these surveys, you’re missing out on direct cues from your attendees about what’s worth their investment, and what isn't delivering.
Studies show that **timing matters**: sending your survey within 24-48 hours after the event means fresher, more accurate input – insights you can actually act on for your next event. [2]
Using incentives is a real game-changer. Even a small prize or exclusive content can boost your feedback rate and give you a broader, more accurate pulse of attendee sentiment. [3]
Personalized, visually engaging surveys are also proven to be more effective – people participate more, and their responses are richer for analysis. [4][5]
Skipping feedback surveys is like leaving money on the table – both in terms of attendee satisfaction and your future event ROI.
What makes a good survey on value for money
To get quality Event Attendee feedback about value for money, you need a survey that hits the sweet spot between structure and conversation. That means:
Clear and unbiased questions that don’t nudge for positive or negative answers
A conversational flow (not a stiff form) that makes people comfortable responding
Surveys that are too long or packed with jargon push people away. Remember: **the measure of a good survey is both the quantity and quality of responses**. You want a large sample size, but you also want detailed, honest feedback you can actually learn from.
Bad practices | Good practices |
|---|---|
Ambiguous, leading questions | Clear, neutral language |
Too many questions | Concise (5-10 questions) |
No follow-up prompts | Conversational, adaptive follow-ups |
Generic, irrelevant items | Personalized for your audience |
Remember, a conversational survey isn’t just friendlier – it’s more effective, and with tools like Specific you don’t have to sacrifice structure for a friendly tone.
What are the best question types for Event Attendee survey about value for money?
A great Event Attendee feedback survey combines open-ended questions (for depth), single-select multiple-choice (for structure), NPS (for benchmarking), and clever follow-ups that dig deeper. For real inspiration, check out our guide to the best survey questions for event attendees.
Open-ended questions let respondents answer in their own words, revealing the actual reasons behind their perceptions about value for money. These are best for discovering unique insights or nuances you might miss with preset choices.
Can you share what aspects of the event made you feel it was (or wasn’t) worth the investment?
What could we have done differently to improve the value for money you received?
Single-select multiple-choice questions are perfect for structured data and easy analysis. Use them to quickly segment feedback and make comparisons across different audience types:
How would you rate the overall value for money of this event?
Excellent
Good
Fair
Poor
NPS (Net Promoter Score) question is your go-to for benchmarking attendee satisfaction with value for money over time. NPS gives you a quantifiable score and, with Specific’s builder, can be set up in seconds (generate a NPS survey here).
On a scale from 0 to 10, how likely are you to recommend attending this event to a friend, based on value for money?
Followup questions to uncover "the why": These are crucial for moving past generic feedback. Whenever someone gives a score or selected a reason, follow up to understand their thought process and context. This transforms vague feedback into specific insights you can act on:
What influenced your rating the most?
Can you give an example of something that exceeded your expectations?
Intelligent follow-ups are the difference between “It was okay” and “The networking session was invaluable because I landed two new clients.” For a detailed breakdown, see our dedicated article on the best follow-up questions for event attendees.
What is a conversational survey?
A conversational survey is exactly what it sounds like: a survey that feels more like a real conversation than a dry form. It adapts questions and tone, follows up when it needs clarity, and keeps respondents engaged (leading to better response rates and more thoughtful answers).
Manual survey-building is tedious: crafting each question, branching logic, and testing it takes forever. But with an AI survey generator like Specific, you create expert-level, conversational surveys in seconds, not hours. The result? Less mental effort, no technical headaches, and a survey that’s genuinely enjoyable to both create and answer.
Manual survey | AI-generated survey |
|---|---|
Lengthy, static forms | Adaptive conversation |
Complex setup, rigid flow | Fast, natural creation |
Generic or off-the-shelf | Personalized and smart |
Few, if any, follow-ups | Smart follow-up questions |
Why use AI for Event Attendee surveys? Because AI can instantly fuse research-backed best practices with your audience’s needs. You don’t need to be a survey pro: just describe your goal, and the engine does the heavy lifting. Our AI survey example library shows real-world uses, and Specific ensures the user experience – for you and your respondents – is smooth, engaging, and mobile-friendly. That’s a game-changer for response quality.
The power of follow-up questions
Automated follow-up questions are at the heart of conversational surveys—so you move beyond checkboxes and get to what really matters. Specific’s automatic AI follow-up questions feature uses AI to instantly interpret responses, then asks relevant follow-ups that an expert researcher would ask. This saves you countless hours otherwise spent chasing vague responses via email, making your insights both deeper and more actionable.
Event Attendee: “The sessions were okay.”
AI follow-up: “Can you tell me more? Was the content, speaker quality, or session length the main factor?”
How many followups to ask? In general, 2-3 follow-up questions are enough for most Event Attendees—just enough to get rich context without overwhelming your respondent. With Specific, you can customize and set thresholds so the survey moves on once you have what you need.
This makes it a conversational survey, not just a one-way feedback form—so responses feel like a real, engaging interaction.
AI survey response analysis, qualitative feedback, analyze open responses: Even with more follow-ups and open-text, AI-powered survey analysis makes sifting through detailed responses easy and effortless. See how in our guide to analyzing event attendee surveys.
These automated follow-up questions are genuinely new—our advice? Give it a whirl, generate your survey, and experience the conversation yourself.
See this value for money survey example now
Don’t wait to capture the full picture of how your Event Attendees perceive value for money—specific, actionable feedback is just a conversation away. Creating your own survey unlocks richer insights, effortless setup, and a genuinely better survey experience. Try it for your next event.