Here are some of the best questions for an event attendee survey about value for money, plus tips on how to craft them with impact. If you want to build a conversational survey in seconds, you can generate your own with Specific—no expertise required.
Best open-ended questions for event attendee survey about value for money
Open-ended questions give us the richest feedback—attendees express thoughts in their own words, surfacing insights we’d otherwise miss. Use them when you want deeper context, stories, or a fresh understanding of what attendees really value.
They spark detailed, honest feedback that closed questions can’t match, even if some people skip them. For example, open-ended questions in major surveys can see nonresponse rates from as little as 3% to over 50%, but the trade-off is more actionable insights [1].
In event feedback, many attendees are willing to share comments: in one study, 76% wrote additional feedback beyond the main survey [2].
Use open-ended prompts early in your survey to open minds, or at the end to catch what you might have missed.
What aspects of the event made you feel it was (or wasn’t) worth the price?
Can you describe a moment or session that delivered the most value to you?
Were there any costs or fees that surprised you? How did those affect your experience?
What would you like to see improved to make the event feel like a better investment?
In your opinion, how does this event compare to similar ones, in terms of value?
If you could change one thing to increase value for money, what would it be?
How do you define “value” when attending events like this?
Were there any sessions, perks, or speakers you feel should have been included in the ticket price?
What, if anything, would have convinced you to upgrade to a higher-tier ticket?
Is there any feedback you'd like to share about value for money that we haven’t asked?
Remember: while open-ended questions can lead to fatigue, you’ll often discover signals and patterns you’d miss with just checkbox responses [3].
Best single-select multiple-choice questions for event attendee survey about value for money
Single-select multiple-choice questions are perfect when you want to:
Quantify opinions (“How would you rate…?”)
Make the survey easier to fill out—sometimes respondents need a nudge before sharing detail
Kickstart a feedback conversation you can probe deeper with follow-ups
Question: Overall, how would you rate the event’s value for money?
Excellent
Good
Fair
Poor
Question: Compared to similar events, how does this event’s value for money stack up?
Much better
A little better
About the same
A little worse
Much worse
Question: Which aspect contributed most to your feeling about value for money?
Quality of speakers/sessions
Networking opportunities
Venue and hospitality
Ticket price
Other
When to follow up with “why?” Whenever you want to explore the reasons behind an answer, adding a “why?” follow-up turns structured responses into gold. For example: if someone selects “Poor” for value, a quick “Can you tell us why you felt that way?” can surface actionable, unexpected detail that a single choice alone would hide.
When and why to add the “Other” choice? Always offer “Other” when you’re not sure you’ve covered every possibility—this signals you’re genuinely listening. Following up on “Other” with an open-ended prompt helps uncover issues or value drivers you hadn’t considered.
Should you use an NPS question in event attendee value for money surveys?
NPS (Net Promoter Score) is a quick way to gauge loyalty or advocacy: “How likely are you to recommend this event to a friend or colleague?” For value for money, it’s a smart fit—since a strong NPS often correlates with perceived high value. It’s simple for attendees and lets you benchmark against other events or your own past editions.
Want to try an NPS survey for value for money? Build one in seconds with Specific.
The power of follow-up questions
Follow-up questions are the magic ingredient in conversational surveys. Instead of letting unclear or bland answers slip by, Specific’s AI asks smart, dynamic follow-ups—just like a pro researcher would in a real interview session.
You won’t need to manually chase after attendees with emails or forms—AI follow-ups ask for detail right away.
This keeps the feedback loop fast, natural, and contextual.
For example:
Event attendee: “It was okay, I guess.”
AI follow-up: “Could you share more about what made it only ‘okay’ for you?”
Or:
Event attendee: “Value could have been better.”
AI follow-up: “What changes would have made the event feel like a better investment to you?”
How many follow-ups to ask? Generally, two to three follow-ups is enough for most surveys. Specific lets you set the limit and jump ahead to the next topic once you’ve learned what you need. You get depth, without exhausting your attendees.
This makes it a conversational survey rather than just a list of questions—it feels more like a friendly interview, leading to better, clearer answers.
Easy AI-powered analysis, even for complex answers. With AI survey response analysis, it’s a breeze to synthesize even long open-ended responses—AI highlights key themes instantly, so you never get lost in a sea of unstructured feedback.
Automated follow-up questions turn dry, ticking-the-box surveys into real conversations. Take two minutes to generate a survey and experience it yourself.
How to compose a great ChatGPT prompt for event attendee value for money surveys
Crafting a quality prompt makes all the difference. Here’s what we recommend for getting actionable questions from ChatGPT or other AI survey generators:
Start with:
Suggest 10 open-ended questions for event attendee survey about value for money.
But AI does even better when you add more context about who you are, the situation, and your goal. For example:
As an event organizer running a post-conference feedback survey, suggest 10 open-ended questions that will help me understand what attendees valued most and whether the event was a worthwhile investment for them.
Next, organize your questions by topic:
Look at the questions and categorize them. Output categories with the questions under them.
Once you see categories like “Ticket Price,” “Session Quality,” or “Venue,” you can drill deeper:
Generate 10 questions for categories Session Quality, Networking Opportunities, and Overall Value.
This method gives you a framework and lets you target exactly the insights that matter most to your event and your audience.
What is a conversational survey?
A conversational survey is more than a checklist—it’s an adaptive, chat-style interview that learns and responds in real time. Rather than static forms, it uses AI to ask smart follow-ups, clarify vague responses, and skip irrelevant questions—all while keeping things fast and friendly. It makes feedback effortless, even on mobile, and boosts both quantity and quality of answers.
Let’s compare AI survey generation to the old-fashioned manual way:
Manual Survey Creation | AI Survey Generation |
---|---|
Brainstorm question types and logic—slow, repetitive | Instant, expert-crafted questions and follow-ups |
Rigid forms, little personalization | Follows up based on every answer |
Harder to analyze unstructured answers | AI summarizes, flags key themes automatically |
Dull experience for respondents | Feels like chatting with a person |
Why use AI for event attendee surveys? With AI, you work smarter—not harder. You get better feedback, while attendees enjoy a modern, mobile-first chat experience. Out-of-the-box templates and fully editable surveys (using tools like the AI survey editor) mean you never start from scratch.
Want to dive deeper? See our guide to creating event attendee surveys about value for money—step by step, optimized for results. And remember: Specific delivers the best conversational survey experience out there, making feedback easy and insightful for both you and your audience.
See this value for money survey example now
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