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How to create event attendee survey about speaker quality

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Adam Sabla

·

Aug 21, 2025

Create your survey

This article will guide you on how to create an event attendee survey about speaker quality. We’ll show you how Specific can help you generate high-quality, conversational surveys in just seconds.

Steps to create a survey for event attendees about speaker quality

If you want to save time, just click this link to generate a survey with Specific. Here’s how fast it goes:

  1. Tell what survey you want.

  2. Done.

Honestly, that’s it—you don’t even need to read further. Our AI creates surveys with expert-level structure, even asking smart follow-up questions to get deeper insights for you. If you’re into semantic surveys or want a custom touch, start from scratch in the AI survey generator. It’s truly effortless.

Why does collecting event attendee feedback on speaker quality matter?

Getting real feedback from your event attendees is the difference between guessing and knowing how strong or weak your event speakers are. If you’re not running these surveys, you’re missing out on:

  • Pinpointing what’s memorable or forgettable about your sessions

  • Insights you can actually use to book better speakers

  • Giving your attendees what they really want

Consider this: 72% of event organizers state that attendee feedback has led to improved event experiences [1]. Gathering this feedback isn’t just a formality; it’s the backbone for refining events and ensuring people want to come back.

We’re always surprised by how many organizers skip this step or settle for basic forms. 53% of event organizers measure customer experience through post-event surveys [1]—which means almost half aren’t capturing those golden post-event insights at all. That’s a huge missed opportunity for improvement and attendee retention, especially when those insights can fuel future success.

The importance of event attendee recognition surveys and benefits of rich feedback simply can’t be ignored if you’re aiming for a standout event year after year.

What makes a good speaker quality survey?

The best surveys for event attendees about speaker quality mix clear, unbiased questions with an inviting, conversational tone. You want respondents to feel comfortable enough to give honest, detailed feedback. That’s where conversational surveys deliver—they feel more like a friendly chat than an interrogation.

The true measure for event attendee surveys is simple: you want both high response rates and valuable, detailed responses. If the questions are confusing, biased, or too formal, both metrics drop.

Bad practices

Good practices

Leading questions
Corporate language
Too many choices
No room for explanations

Neutral phrasing
Conversational tone
Clear, focused choices
Allows open-ended feedback

Simply put: simple, human questions encourage attendees to share real, nuanced feedback. The more actionable your insights, the better the improvement for future events.

Effective question types for an event attendee survey about speaker quality

There’s no one-size-fits-all, so good surveys blend open-ended, single-select, and NPS question types, each designed to extract different types of insights.

Open-ended questions let people explain their experiences in their own words—a goldmine for deeper insights. Use these when you want to find out the “why” behind attendee opinions or highlight unique experiences.

  • What stood out most about the speaker’s presentation style?

  • How could the speaker improve for future sessions?

Single-select multiple-choice questions are great for structured feedback, easy analysis, and comparability across sessions. We use them when we need a focused rating or want to compare between multiple speakers.

How would you rate the clarity of the speaker’s message?

  • Poor

  • Fair

  • Good

  • Excellent

NPS (Net Promoter Score) question is the gold standard for measuring overall satisfaction and willingness to recommend, especially if you want a clear, actionable metric to benchmark across events. Want an instant template? Generate a NPS survey for event attendees about speaker quality instantly in Specific.

On a scale of 0-10, how likely are you to recommend this speaker to a friend or colleague?

Followup questions to uncover "the why" make the difference between surface-level and game-changing feedback. Adding a smart followup whenever someone responds with “it was good” uncovers what “good” really means.

  • You said the speaker was “difficult to follow.” What specifically made it hard to follow?

  • Can you give an example from the session?

If you want to go deeper and explore more question inspiration, or see expert tips on best practices, there’s a full article on best questions for an event attendee survey about speaker quality that dives into the details.

What is a conversational survey, and why does it matter?

Simply put, a conversational survey feels like a chat—not a quiz. The questions are dynamic, tailored to answers, and flow in a sequence that unpacks deeper meaning from each response. It’s modern feedback: natural, engaging, and much less intimidating.

The difference? Traditional survey forms are static and rigid. Our AI survey generator at Specific creates adaptive, personalized question flows with zero manual setup, removing much of the headache of formatting, logic, and dynamic followups.

Manual Survey

AI-generated Survey

Predefined, static questions
Manual follow-ups (via email)
Boring, form-like
Can feel impersonal

Conversational, adaptable flow
Automatic, contextual follow-ups
Feels like chat
Personal and engaging

Why use AI for event attendee surveys? With AI, you don’t need to be a research expert or waste time building question logic. The AI adapts to each respondent, asks just the right clarifying questions, and collects insights you’d struggle to get otherwise. Check out our full article on how to analyze responses from event attendee surveys about speaker quality if you want to see this in action—AI makes sense of hundreds of open-ended replies in minutes.

If you want a survey with best-in-class user experience for both the creator and the respondent, conversational surveys made with Specific are simply on another level. They turn feedback collection into a two-way conversation, not a chore.

The power of follow-up questions

Regular surveys stop after getting an initial answer. Smart surveys, like those built on Specific, automatically ask real-time followups—powered by AI—to clarify, probe deeper, and capture full context. The AI crafts expert-quality additional questions, so you don’t have to. Want to know how this works? See the automatic AI followup questions feature in detail.

  • Event Attendee: "The speaker was okay, but sometimes I lost track."

  • AI follow-up: "Can you tell us which moments you found hardest to follow?"

How many followups to ask? Two or three well-chosen followups usually give you all the context you need. With Specific, you can even set a rule to skip to the next question once a respondent has given enough detail. That means you never overwhelm attendees with repetition—just smooth, insightful conversations.

This makes it a conversational survey—every response opens the door to a real dialogue. Automated followups make feedback collection feel more like a human chat, unlocking richer, more nuanced insights compared to rigid survey forms.

Analyze, summarize, understand—AI makes it easy to process all those detailed responses, even if they’re unstructured. Want to see how? Head over to our guide on analyzing survey responses with AI.

Automated followups are a game-changer. Try generating a survey with Specific and see it firsthand.

See this speaker quality survey example now

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Sources

  1. GITNUX. Customer Experience In The Event Industry Statistics

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.